Zara case study Essay


Zara is a Spanish clothing which was founded by Amancio Ortega and Rosalia Mera in 1975. The first Zara store was established in a central street in Galicia. Zara started It’s first international expansion in Portugal. The business model of Zara is mainly intended to respond on rapidly changing fashion trends. The idea of business was very simple, link customer demand to manufacturing and link manufacturing to delivery.

Zara's plan of action is different when compared with other international companies. It covers all periods of the style procedure: design, manufacture, coordinations and appropriation to its own stores. It has an adaptable structure and a solid client center in all its business zones. Time is the fundamental factor to be consider and it is one of the important task, this shows that time plays vital role to Zara over cash. Vertical combination enables Zara to deduce turnaround time and accomplish more flexibility, diminishing stock to a base and decreasing fashion risk to the greatest possible extent.

Zara group comprise of more than several working experts who are responsible for accessing continuous customer preferences and making the ideal style. Every year Zara offers more than 15",000 styles in its stores as indicated by client necessities. For every 15 days products are either arrived or distributed from its primary center point which is situated in Spain.

Zara sells three kinds of things, for men, women and kids. Every one of them has its very own independent creative group who does the design proposals for every task. That is the reason their clients may discover in Zara stores, located at the significant shopping avenues of more than 700 urban areas in the world, a fantastic style recommendation that considers the most recent patterns at affordable costs.

Target Business State

Speed and basic leadership plays a vital role now a days to reach targets. clients who are likely fond are very important and Zara should focus on them and choices ought to be set aside a few minutes as indicated by prerequisites. Presently, companies are utilizing innovation and its applications for foreseeing the client interests and practices with the goal that the companies would know what really the client needs",

Zara utilizes DOS working framework and current that working framework can't be utilized in light of the fact that this working framework is excessively old and current frameworks can't depend on this working frameworks. Also, one of the main issue with the Zara is that it can't keep up the stock and there is no updated designs in the products. Zara chiefs and representatives need to research racks and take record. This is incomplete work and can't give accurate outcomes. And also, every terminal isn't connected with each other and they were not interlinked. Besides, Personal Digital Assistant (PDAs) utilized by Zara workers to finish the requesting procedure are not associated at all to the POS terminals.

As we see Zara offered significance to store directors than different chains on the grounds that notwithstanding managing clients, workers and landowners, Zara store supervisors chose what pieces of clothing would be at a bargain at their stores. They orders for the things they thought would sell, as opposed to just listening and showing what central command chose to send them. Zara invest it's money gigantically on stores rather than promoting however its rivals have least measure of income on their ads And while Zara's store administrators had a lot of opportunity in choosing what garments to stock, they had no attentiveness about the look and feel of their stores. In this manner, Zara isn't fit to associate between its stores and the home office in a quick and proficient way.

Recommended IT strategy for Zara

Coordinating new IT system into the company:

There are numerous advantages in coordinating new IT and here are a few advantages talked about",

• Cost of sending new programming's or IT will be less cost when compared with keeping up old strategies.

• New IT should be executed so as to test it with the goal that the outcomes can talk whether should adopt or not.

• Maintaining separate wing for IT with the goal that all tasks should be possible in one place.

Zara did not adopt best authoritative key plans, so I prescribe to make a situation for CIO, CIO would most likely arrange a path to the organization regarding IT, and can improve the IT and IS inconveniences that Zara may experience in the future.

Strategy to develop marketing:

Here are a few recommendations in which these methodologies would help, marketing methodology should be compelling and it gives business objectives, vision and layouts to accomplish these goals. marketing methodology should not be done alone and it requires collaboration and it comprise of",

• Brief data about business and the administrations it is putting forth.

• Gives the visual thought regarding the items and administrations which we offer and where they remain in market as indicated by client necessities.

• Evaluates client and rivalry and gives a reasonable thought how to manage them.

• Helps in giving promoting plan and checks to mistakes that happen while execution of the procedure.

Steps for writing an IT business strategy:

Created technique gives clear thought regarding business and empowers to refresh in future with new executions and plans. Also, flawless market technique empowers to anticipate the client conduct and manage items as indicated by prerequisite.

Here are the steps for advertising ventures",

• Identifying business objectives

• Stating advertising objectives accordingly

• Research on market

• Profile potential clients and their necessities

• Profile contenders accordingly

• Develop procedures to help marketing objectives

• Testing thoughts and repeating

Potential weaknesses in zara’s IT infrastructure:

Zara's framework has no systems administration capacities-Every POS terminal inside a Zara store does not speak with some other terminal. Just a single terminal for each store is outfitted with a modem for the capacity to speak with central command in LA Crouna.

Working framework utilized by Zara run on DOS- this is one of the fundamental issue Zara is right now facing that DOS working framework is excessively old and keeping up it is troublesome and there are no much alternatives in it. And infact, it isn't good with current gadgets and this will decrease the proficiency of products.


Zara should update its old POS framework which keeps running on DOS to Instuit-HP retails arrangement, programming which is utilized in industry. This arrangement helps Zara oversee stock, track client inclinations and addition understanding of business. The arrangements which are right now not executed in the current framework and its adversaries endeavor to pick up favorable position. Salgado, brought up that the troughs are currently asking for an updates which can deal with the stock of the every one of the stores and give an aggregate subtleties of the stock. A large portion of the highlights of POS which keep running on DOS an obsolete variant which is never again bolstered by Microsoft are created by Salgado and subsequently it is shown as high hazard for business progression dependent on his aptitudes and information.

1. Update the Infrastructure to new framework which will empower to utilize present day IT innovation and straightforward entry.

2. Update the system to guarantee network over the whole store utilizing broadband since Zara don't have associations between their frameworks.

3. Establishment of Intuit-HP Retail arrangement programming utilizing the expert administrations.

4. Information sharing session and manual for client and staff activity ought to be shared.

5. Stress and Load testing ought to be arranged.

6. Discharge date after the imperfections recognized has been fixed.

I would like to recommend that the current working framework, on the grounds that Zara should utilize SAP innovation which will enable them to accomplish its present moment and long haul plan. It is good with all the working frameworks, for example, UNIX and Windows and can even keep running on POS framework.


In Conclusion, Zara supports with the association thought and has figured out how to be at a focused edge when compared with its rival in despite utilizing the old innovation and constrained utilization of IT. Its utilization will expand the income of the organization and diminishes the hazard .The utilization of internet will additionally improve the income of Zara as in this day and age individuals like to make buy online which saves money by applying coupons and it also saves the travelling cost and time.


SCRIB - Zara Case Study, Muayad Faraj. Retrieved from

Business Queensland, Develop a marketing strategy and identifying business goals (July 17, 2017). Retrieved from

Zara. Shivi Shrivastava. Value Creation in Global Apparel Industry. Retrieved from

How to cite this essay: