Tourism policy of Switzerland and its effects
Switzerland is the country of mountains, lakes and peaks. The famous mountains like Jungfraujoch popularly known as “Europe’s Rooftop”. Mostly, the mountains in Switzerland are covered by the snow which adds a magnificent view of nature. The tourism of Switzerland is known for its beautiful landscapes and skating on the snowy mountains. The alpine climate adds a more beautiful scenario for landscapes. Hence, the tourism in Switzerland regarded as the dream destination for global tourists. Undoubtedly, the country like Switzerland regarded as the most incredible exploring locations in the world. One must not miss an opportunity to tour in the Switzerland.
Some of the beautiful destinations of the Switzerland are Mount Pilatus (known for hiking), Swiss National Park (hold a beautiful site of nature by huge mountains and woodlands), Matterhorn Zermatt (known for its stunning peaks), Saint Mortiz (the most popular water resort holds a most expensive social life), the Rhine falls (the most splendid and largest waterfall in the world possess a most astonishing vision of nature).
Another facet of Switzerland that the country holds organised and structured policies for tourism. The framework of the tourism policy targets mainly the four components. These four components are improved access of tourism conditions, increased number of tourist by providing affordable offers; strengthen a market of the country and lastly implementation of the basic codes of “sustainable development”. All such components of the tourism framework supports by the growth strategy. The growth strategy includes a promotion, innovation and cooperation of the tourism so that the tourism policy strengthens the global cooperation among other countries.
The history of the official statistics of tourism policy was marked in the year of 1852. However, the policy was recognized again from the year of 1934 and continued till present time. Now, the yearly “Swiss Tourism Figures” exemplify the sanctioned geometric data of tourism. In the year of 2016, the total number of visiting sites in the Switzerland is gradually increased by the 70 per cent as compared to prior ten years. The areas like Grisons, Berne bear exhibit, Zoo Basel and Bernese Oberland have a highest rating in the tourism sites. Almost 14.9 billon is added in the total gross revenue by the tourism. The tourism of Switzerland strengthens the financial position among other countries (Mill and Morrison, 2012).
The development of the Switzerland tourism faces the affirmative effects in it. A basic model of the effects carries on the economical, societal and environmental aspects. The economical aspect in the effect of the tourism includes a beneficial side that is Switzerland is acquiring an adequate generation of the income and job opportunities. Another aspect is the societal one which carries a positive effect that there is cultural diversity experienced in the Switzerland. Lastly, the environmental aspects are that Switzerland primarily aims to provide a suitable atmosphere where least interference must take place against a nature.
Moreover, the concept of “Sustainable Tourism” has been introduced by the country in order to curb the negative effects of the tourism. The concept of “sustainability” primarily deals with a commitment to respect environment and to attain a sustainable future. The clean technology products and services ensure excellent policies in environmental protection. For instance- ecofriendly products and services are used like installation of the solar impulse at a large scale. There is also commitment of the Swiss convention centres to provide a proper usage of sustainable techniques. The Swiss citizens are considered as a champion who follows a motto “nothing should be waste”. Even the efforts of Switzerland towards sustainability tourism are also appreciated by the United Nation in the draft of 2017 (C?rstea, 2014).
Therefore, the tourism plays a significant role in the economy of Switzerland. The ranking of Switzerland in today’s era is highest as the country included in global top’s 12 economically developed countries. The State Secretariat for Economic Affairs (SECO) is responsible to facilitate or strengthen the economy of the Switzerland. The SECO plays a key role in the implementation of various policies for tourism. It is a result of the SECO which optimize the tourism sector in more advanced level. Hence, the country like Switzerland provides an excellent example of tourism’s significance. Also, the tourism accelerates the hospitality sector in a more systematic manner. It aids the hospitality sector to adapt an advanced level of strategy to attract number of global tourists. Nevertheless, the expansion in the number of global tourists to Switzerland shows that Switzerland always remains a dream destination for traveller.
C?rstea, ?.D., 2014. Travel &Tourism Competitiveness: A Study of World's Top Economic Competitive Countries. Procedia Economics and Finance, 15, pp.1273-1280.
Mill, R.C. and Morrison, A.M., 2012. The Tourism System. Kendall Hunt.