Time attack Essay

Time Pressure – Interactive game – “Time Attack”

Student: Theodoulos Andreou

Student ID: U154N1460

Department: Applied Multimedia

Course Code: MULT_414

Course: Research Methodologies in Applied Multimedia

Date of submission: 7th of January 2018

University of Nicosia


Since the time I can remember, I have struggled a lot to whatever had to do with being by the pressure of time. Time pressure was always making me more creative and open minded because my mind was spontaneously trying to quickly find a solution for a problem and as soon as it got there, I would do my best to develop the idea as I wanted it to be. I always had “just” enough time to meet a deadline, or to get somewhere on time, or for example buy something that’s about to get out of stock etc. I’m a last-minute person. As soon as I started realizing that this is how my body and brain works, I stopped looking for solutions but instead, take advantage of it. This is the main reason I have chosen this as my subject to work and research on, but also for many other reasons which I’ll to my best to explain as simply as I can in the next few paragraphs as well as extend the topic a little bit ahead and explore in depth whether time pressure can affect people positively or negatively in different situations and a lot more. In addition, I’ll talk about my idea on creating an interactive game based on time pressure, and how I believe that it’s something we need.

Time attack, as I gave this name to my project, originally comes from motorsports racing which is a race between cars or motorcycles but they are not competing in order to who will finish the race first, but who has the best timer. What I mean by that, is that there is no competition between the contestants, no hate or anything else. Everyone has the same enemy, which is the clock.

Now at my position, I’m not using the terminology “time attack” to suggest a new racing type or anything else. I’m using the words “time” and “attack” combined to express the feeling somebody is experiencing during the phase that he or she feels pressured by the time.

Time pressure is a type of psychological stress that takes place whenever someone has less time available than normally to complete a task or come up with a result. For example, when a consumer feels time pressure, they don’t have enough time to focus, and as a result they do less research and compare less criteria. Let’s consider two scenarios.

Low time pressure: You are home one day, you just woke up and you find out that it’s about time to buy new shoes because the ones you currently have are old, you’ve grown older and they don’t fit you perfectly anymore, and they began to tear off a little bit at the side. A quick search on the internet yields dozens of options, and you carefully compare details. You consider whether they are a good brand or a bad brand, whether there are available at your exact size (43 ½ let’s say), whether they would match your jeans and/or your shorts and match your everyday style, whether they are running shoes or formal shoes and so on. You also have enough time to read the reviews and ask for an honest answer online, and at the end you spend as much time as you feel necessary, and eventually make a purchase.

High time pressure: Now let’s say you woke up half an hour late of what you normally would and you start dressing up to get to a very important job interview that might be your future job. As soon as you get to put your shoes off you see your dog having one of them in his mouth and it is absolutely ripped, almost unwearable. It’s almost 9:00 AM, and the interview takes place at 9:30. You can’t call and explain, it’s a serious company and there are dozens of applicants and you might lose the chance. The only thing that you can do is go and buy some new shoes. You rush into the store, which is 10 minutes away, you just get in, there are several options, but you only have a few seconds to make a decision. You see a familiar brand, grab the pair of shoes and rush to the checkout because at that specific time, having a job in the future is more important than a pair of shoes that you might wear for less than a year.

A research of Harvard University based on time pressure and Creativity said that time pressure is becoming an increasingly prominent feature of work. Both the business press and the organizational literature have identified a “time famine",” in which people feel that there are never enough hours in the work day (Perlow, 1999). Indeed, it is likely that anyone has a daunting “To Do” list on the current mental agenda. At the same time, with the growth of knowledge work, there is an increasingly urgent need for creative thinking in organizations. Are these two trends at odds? Might increasing time pressure be sabotaging organizational efforts to produce useful new ideas? Researchers have paid scant attention to this question, and lay wisdom includes contradictory views about the effects of time pressure. Some people hold that it spurs them on to their best work; others say that it makes high levels of performance almost impossible. In this paper, we report a study examining the relationship between time pressure and creative thinking. In addition, we introduce a new methodology for observing creative thinking as it occurs in organizations. We suggest that time pressure, although it may spur people on to do more work, may undermine precisely the kind of thinking needed to do creative work.

Another research about time pressure, this time by Emerald Insight, argues that distinguishing performance from productivity is a necessary step toward the eventual goal of being able to determine optimal deadlines and ideal durations of meetings. They reviewed evidence of time pressure's differential effects on performance and productivity and ended up to that time pressure increases speed at the expense of quality. However, performance is different from productivity. Giving people more time is not always better for productivity because time spent on a task yields decreasing marginal returns to performance.

An experiment is reported that investigated the extent to which affective state, information processing strategy and task structure determine the effects of time-pressure on decision-making. Research participants were presented with risk scenarios involving a choice between safe and risky actions. The scenarios were systematically varied in terms of outcome valence (positive or negative) and effort associated with taking the safe action (high or low). Half the participants were given unlimited time to make their decision, the other half were required to choose within a deadline. The findings showed that time-pressured participants were more anxious and energetic and used a number of different strategies to cope with the deadline. These effects, as well as changes in risk-taking, were shown to vary systematically with task structure, particularly the effort manipulation. The findings are discussed in terms of how they contribute to theories of time-pressure and the methodological implications they have for future research in this area.

Decision-making under pressure

When you're responsible of important levels of business or a business as a whole, it's easy to become overwhelmed by the following sense of responsibility. Depending on your position, the decisions you make can be critical to the circumstances of the business and/or the people who make it possible. Some decisions are easier to make than others, or don't have the worst consequences, but decisions that have to be made under pressure with a lot at stake can really affect you. How can you handle yourself without drowning or having an anxiety attack when these moments strike?

For starters, it's a good idea to pause and take a deep breath. When things get intense, measured breathing can help calm your body down. It can slow down your heart rate and get your blood pressure down. When job pressure is getting the best of you, take a deep break, focus on your breathing, and try to keep your mind clear.

Jacqueline Carter, the North American director for Potential Project (a firm that works with businesses to help train employees on stress management), had this to say about the effects of taking a deep breath when making decisions under pressure: “It enables the mind to get out of reactivity mode where we can use our higher order brain functions to make better and more ethical decisions."

It's also very important in your decision-making process to keep things grounded in reality. Don't make promises that you can't keep, because that will only lead to higher pressure, and you could be setting yourself up for failure. Try to give yourself enough time in advance of important deadlines so you have the breathing room you require to make the best-educated decisions based on real data or analysis.

Keep in mind that not all decisions have to be final. While many are a little difficult or even impossible to undo, many others can be fixed or adjusted as needed. Try not to think of everything as black and white or yes and no. Some gray area and "what if" scenarios must be taken into consideration in the decision-making process. Consider every possible outcome and the events that are most likely to lead to each one, and assess the likelihood of those events to help you come up with the best possible solution.





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