An IS/IT strategy can be considered as a document of planning that directly explains how an information system and with it the technology can be utilized as taking them part of the organizations overall business strategy planning. This concept should be designed to support the organizations overall plan of the business. Taking into consideration the aspect of strategy, it can be termed as a course of action that is designed for a specific goal.
The main consideration, which is taken into consideration in the report, is the concept of information system strategy, which can be applied in the sector of telecommunication. The main emphasis, which is applied, is in the sector of concepts, issues and ethics. The importance of the IS/IT strategy is also a factor which is critically explained in the report.
IS strategy generally refers to the planning document which is used for explaining the ways in which the information system is to the utilized. Along with this it is also considered to be a part of the organizations overall business strategy. The IS strategy is to be designed in such a way that it would be capable of supporting the overall business plan of an organization. This organization has been capable of increasing its growth at a record rate in the recent years. They developed a strategy, which mainly aimed at enhancing the focus and interest on the external and the internal factors. This organization is having an effective information system for the purpose of collecting and managing the data. The IS was used previously for informing the mangers or the higher officials and by this system the higher officials are capable of making certain plans for the improvement of the organization (Ghezzi ,Cortimiglia and Frank 2015). The IT strategy can be implemented according to the requirement of the organization or according to the requirement of the project. In most of the cases there are different IT Strategies undertaken by the organization in order to benefit from them.
Key issues in Emirates Telecommunications Corporation which can be easily overcome by stakeholders
Failure to realize new roles in the growing industry environment: Various operators round the globe are focusing to change various kinds of business models. It now created a platform for growing number of industry value chain. Various stakeholders of Emirates Telecommunications Corporation must focus on sharing of customer’s ownership and disrupting players.
Lack of regulatory certainty market structure: A combination factor focusses on price deflation from various kinds OOT providers and market players like cable companies and moving of various kinds of mobile services. Operators must focus on shaping on new kinds of regulatory attitudes.
Neglecting of new kinds of privacy and security: The uncertainty and various kinds of concern around data privacy and personal data. Stakeholders should initiate plans which can be easily considered to be helpful for revisit of data protection guidelines which can be easily followed. Stakeholders of this organization should focus on creating new opportunities as well as differentiation.
Emirates Telecommunications Corporation has its business running in 15 countries across the Middle East, Asia and Africa. The key stake holders of this organization includes the customers, employees, business partners, consultants, vendors, legal and regulatory bodies, investors, community, and many more. Various types of issues are faced by this organization while running its business along with identifying the key stake holders and their specific interests. The company is associated with the involvement of various stakeholders for different purposes. Emirates Telecommunications Corporation does the identification of the key stakeholders by some simple steps and the first step of identifying the stakeholders include the analysis of the various processes of the organization. The second step involves the identification of the parties who are interested in the processes. The third stage involves the grouping of the identified stakeholders into homogenous groups. In addition, the last step involves the identification of the priority groups amongst all other parties who are included in each stakeholder. This is due to the factor that the role of the stakeholders are very much important in the working of the organization, There are various key dimensions in Emirates Telecommunications Corporation and this may includes the:
- Management of inventory
- Management of the amounts spend
- Management of the activities
- Management of the Invoice
- Management of the resources and information
- Management of the documents
The IT strategy, which is relating to the sector of telecommunication and the sector of information technology mainly differ in a way that the sector of telecommunication focus on the concept of business unit strategy. The successful business unit strategy combine the sources, which are true relating to the dynamics of the market in which the sector operates. The basic point of emphasis, which is operated, is where to play question. This mainly incorporates the profitability, growth and capital intensity of the adjacent international market. Another point of difference between the sectors is the regulatory strategy concept. In the information technology sector the policy and the regulatory rules play a vital role. In this sector, they should be incorporated properly abiding the framework, which is predefined. The main similarity, which can be applied to both the field or the sector is that both depend on the concept of market dynamics. The market factor in both is sectors is very much important as they decide the fate of the sector and the company, which is involved into the sector. The main factors, which should be taken into consideration, are:
- Strategy unit strategy
- Portfolio and corporate strategy
- Strategy of innovation
- Regulatory strategy
In the case study, we have researched in the sector of Telecommunications company sector - Emirates Telecommunications Corporation and in the Information technology sector – Redington. Both the organization have adopted the concept in order to achieve the following factors.
- Data governance: Managing and defining the data procedure and policies for organizing, classifying and communicating activities, which are complex around decision.
- Master data management: analyzing the data management processes and developing the best practice for the concept of handling the data outside and inside the organization.
- Data security: analyzing the security aspect of the data processes and developing the best practice to improve the data content protection and security during the process of transmission (Maharaj and Brown 2015).
The process efficiency can be achieved by the following implementations:
- Tools, which are self-service that directly reduces the dependency on the technical staff for the concept of data, access and eliminate the duplications o the resources, which are personal within organization.
- A architecture which is technical related that supports and understands dependencies related to enterprise, reducing the consumption of time related activity which is involved in the concept of operating, planning and maintaining of the application which are complex.
- An implementation of the technologically advanced strategy, which can be used for the integration of the data and the sourcing from business applications. This results in elimination of the redundant errors, which are currently in use.
The overall working or the processing which is related to any organization can be considered as one of the most vital aspects. In most situation taking into consideration a project, the successful delivery of the project, depend upon the process, which is involved into it. Into an organization, the process, which has to be implemented, is dependent on the type of the project it is undertaking. The factor of time and budget also play a vital role in this concept. A successful delivery of the project is dependent on both the factor of time and cost or the budget which is involved into it. Risk can come in any form, which can be divided, into two parts, which are internal risk factors, which are born within the origination and external risk, which are initiated from outside the organization. A plan should be initiated by any organization in order to comply with the factor of the risk so that it does not produce much of danger or harm into the framework of the organization.
‘Quad play’ consumer convergence
The ‘Quad Play’ concept can be very much beneficial in a way of presenting a more rapid form of internet speed, which focus on the concept of connecting the client more towards the business. It can be helpful in way, which helps in client satisfaction in order to reach the need of the customer. The main point of emphasis would be to focus on the demand of the client or the customer and meet the demand of the client.
Merging content production and content distribution
The content production concept is very much in high demand in recent times. The customer have chugged along with the effort to catch up with the concept. Most notably content distribution has become the favorite buzzword for the concept of online marketing. This majorly draws the attention of the major brands and outlet of the media. The concept of content production and content distribution when merged can be directly related to the concept of reaching new audience with offering of content. Taking into consideration the distribution, a particular brand does not own the channel but it merely pay a rent for a finite period of time or the number of clicks. Many of the brands are taking into consideration to warm up this concept content distribution.
‘On-demand’ entertainment services and mobile devices
The on demand entertainment service can help the organization to meet with new clients or user. The entertainment service can help the organization to promote their product. The concept can be very much beneficial in a way that most of the audience are attracted towards the concept of the advertisement because of which the organization would be getting more exposure. The mobile devices helps on the go service relating to the client or the user. They can access the product from anywhere and at any time. This directly affects the IT strategy in a way, which focus more on advertising the product more than any other issue in this sector.
Rise of subscription & ‘pay-per-view’ entertainment-consumption
The rise of subscription would be directly affecting the IT strategy in a way that more exposure to the client can be done. This would be creating a direct platform for conducting a means of communication. This would be beneficial in a way of accessing the demand of the customer and take necessary steps to meet the expectation of the client. The concept if pay per view entertainment consumption can be helpful in a way of making the business agile, cloud optimized and simple in its operation.
The concept of information management can be considered as one of the most vital aspect within an organization. It can be considered as the backbone of most of the business bodies and its working. In most of the cases, the organizations face concerns regarding the information and the security, which is involved into the concept. Increased effectiveness relating to the data, which can be used for the purpose of execution, and planning can be done through the implementation of:
- A full life cycle view of the data of the enterprise that directly supports the business strategies with an understanding, which is deeper of the subject interaction and areas.
- Documented information of the enterprise, which affect the increase of knowledge of the data, which are currently available for the concept of data driven decision. This is achieved with the latency and location of the data.
- The process improves the concept of the system development and project management. This recognizes the business value with aspect of information which is needed across the organization (Maharaj and Brown 2015).
Different company size, history and culture
According to the size of the organization, the IT strategy can be implemented. Taking into consideration the aspect of the number of client the organization is trying to focus upon can be directly proportional to the strategy that has to be implemented. The history of the organization can help in focusing of the product it tend to lend. In most of the cases, it is seen that many organization who have been working in their precise work environment can adopt the strategy, which would be focusing on increasing their team list. The concept of culture can also be a point of factor in this case. The culture directly affect the interaction concept that has to be made by the organization (Ghezzi ,Cortimiglia and Frank 2015). When an organization produce an product it is intended for a group of people and it should be taken into consideration to make that the marketing system is incorporated accordingly.
Customer base, market segment and product profile
The customer base is very much essential as it directly affects the value in the market place. A diverse range of customer base can mean that the revenue comes from customer or clients. The diverse range of customer base would be directly beneficial in a way of increasing the standard of the business and becoming a predominant player in the market place.
The concept of marketing segmentation means the need to develop and the need, which is related to the product and the services to satisfy the need of the customer. The market strategy directly puts this affect into the specific companies and target market. To address this major problem they group consumers into the market segment and puts focus on their common needs.
The product profile can be important in a fact that it would be stating which customer group it is intended to interact. Certain type of product are designed to target a particular set of audience. In this context, it is very much important to know the product profile so that the IT strategy can be implemented accordingly.
Economics of scale
The concept if economics of scale mainly describes a competitive advantage that large entities have over the entities, which are relatively smaller. It directly means that the larger the organization (government or nonprofit) lesser would be the cost related to the aspect. It is mainly taken into consideration that the cost, which is related to the manufacturing of one unit of any product, would be less if it were created in a bulk. There are two type of economy scale, which are internal economics scale and external economic scale (Cassidy 2016).
The criteria of decision-making play a vital role in this aspect. The main criteria, which should be followed in order to make a decision, are stated below:
Criteria for decision-making
The main criteria, which should be taken into consideration in order to implement the decision-making on strategic development and innovation as seen in the cases study as well, are plotted below:
- The one of the most important aspects, which should be taken into consideration, is that the innovative strategy should be very much inspiring. The concept should be implemented taking into consideration the aspect of future growth of the organization.
- Secondly, the innovative strategy need to be ambitious in terms of providing the basic to break away from the mere competition and beat the competitors and create some new space.
- Thirdly, the process, which is related to the strategy development, needs to be open.
- Fourthly, an innovation strategy must always be very much specific of the time in which it has to be developed.
- Finally an innovative strategy needs to be adaptive and should evolve over time (Laudon and Laudon 2015).
Enterprise Data Management
One of the most important assists relating to any organization is the data. It can be considered, as one of the most important aspects relating to the working of any organization is the security of the data. The data is usually shared between multiple application, service and system within the crucial enterprise. Only through the implementation of a reliable management of data services organizations can truly understand their power within. The concept of management of data can be considered very much difficult to understand. In one of the most fundamental forms, it can be described as a method of governing and managing the data. The concept may include the following aspects.
- Ensuring the governance and compliance of the data
- Enabling the concept of consolidation relating to master data management (MDM).
- Using the process of integration of the data, it provides access to the customer, company, product information across the working of the enterprise.
- Providing high data quality which is accurate which can be directly be utilized to create a complete customer, company profile and product (Galliers and Leidner 2014).
The process, which is related to the enterprise data management, can be considered as a pathway for the business organization to get the maximum output of their own data. When the enterprise data management is implemented within the working of an organization, it not only provides data integration within the organization but also makes certain specific compliance level into its working. Moreover, the aspect of business agility is also improved as it focuses on the issue of information, which is updated for the people who needs it the most and the time they need it.
Organization may have different type of approach in order to deal with the data management. The information technology company Redington had focused on a specific toll of aid, which integrates the concept of cleansing and integration. The tool, which is related to the integration tool, does not always fulfill the concept of data of large amount and are limited to the files types and the sources of data it can manipulate. The organization also had drawn the existing resources in order to aid with the management of the data by means of calling upon employees to perform manual migrate and clean the data. The process, which is involved into the concept, is very much prone to human error, which can cause further complications and does not match the scale well as business need changes.
The Enterprise Data Management has many benefits attached to the concept. The following are the main benefits related to the concept.
The concept would directly improve the consistency and the accuracy of the information, which is distributed among customers both within and outside the organization. The concept is achieved by means of few rules, which are stated below:
- Consolidated sources of data that directly eliminates the program view specific of redundancy related to the data. This also reduce the issue, which is related to the location of the data.
- Consistent rules of business for the purpose of aggregating and linking data.
- Clear guidelines for the concept of quality assurance ownership and responsibility of processes for delivery and data receipt (Maharaj and Brown 2015).
The main factor of risk, which is associated with the concept, is the risk related to the data. The process, which is related to the processing of the data, can sometimes prove a risk for the organization. Taking into consideration any organization the data is the most important aspect, which should be taken into consideration at any instant of time. The risk mitigation strategy, which should be incorporated into the aspect, is the concept of process efficiency (Stair and Reynolds 2017).
Fig 5: (STRATEGY OF PLANNING)
(Sorce: Ghezzi ,Cortimiglia and Frank 2015)
The report can be concluded on a note that the IS/IT strategy can be very much beneficial if it is implemented in a proper form and in a proper way. It can be stated here that the size of the organization who is implementing the concept does not matter or play a role in this concept. The overall judgment of the answers, which are stated above, gives a clear idea of the concept of the Strategy. One of the most important factors, which are discussed in the report, is the enterprise data management. The aspect how it is implemented and used for their benefited play an important role in this context. The decision making process which is involved in the working of an organization also play a vital role as it directly reflects the overall working of the organization. If the decision are framed up properly in the working of the organization it would be directly affecting the overall working of the organization. It can be recommendated at the end that the process can implemented within the internal working and the benefit which can be achieved from the proper working can be very much vast.
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