The History & The Principles Of Work Of The Zara Brand Essay

London school of commerce

Zara brand

Zara is brand made in Spain and have Spain clothes and accessories and Zara is international company and he was founded in 1975 by amancio Ortega and rosaliamera.Zara have many store in Europe and Middle East. –Zara now is being very successful because they always develop a new product and make a good sale.-Zara ranked 30 places in 2015 of list global brand.-Zara have 6500 store in 88 countries.

In 2013 Zara was the third in brand value after Nike and h&m.Zara deliver clothes in 48 hour and produces 450 items every year. -Zara was ranked in 2015 /30 on inter brands list of best global brands.Zara stores have men and women clothes, as well for kids. The products are supplied based on consumer trends.After products are designed they take ten to fifteen days to reach the stores all of the clothes is processed through the distribution center in Spain new items are inspected.

The owner for Zara brands is ‘AMANCIO ORTEGA’. The name of Zara come from English name that popularity may be influenced by the name of Princes Anne daughter Zara Phillips in 1981 and Spanish fashion Zara store.Zara is the flagship brand for Europe’s fastest growing apparel retailers.Zara designs manufactures and distributes for women and men and children wear.The global marketing can be a reason for success or downfall in any industry developing or established.Zara increased in value by 60% in 2014. Group of Zara also have more brand like Paul&pear and Massimo dutti.When Zara found they was very fast in products store than of the rest competitors. Zara now interested in online because they have a lot profit from Zara online. The profits of inditex group which own Zara stores jumped in the first half of the year thanks to the opening of new stores and online investment in 40 countries.Inditex group have eight brands in about 90 countries.

About Zara strategy

Direct marketing, promotions, person to person marketing.The retailer clothes have 2200 store in about 96 countries and the flagship brand of inditex group.Also Zara added about 51store in 2017.Zara sticks to a deep to predictable and fast rhythm based around rapid deliveries to stores. Today inidtex is the world largest fashion group with more than 170,000 employees operating more than 7400 stores in 96 markets and about 49 online markets.

The contribution of sales in stores located outside Spain has reached 68% of the total figure, and all chains have increased their sales percentages on international markets, demonstrating their desire and ability to expand at a global level. The scale of this effort is clear if we recall that during 2009 alone, we increased our overseas presence to a total of 46 countries. Zara’s sales have seen a net growth at constant exchange rates about 5% growth. They want to make their fashion collections available to all customers, wherever they are in the world,” Isla said, quoted in a statement. “Even in those markets which do not currently have our bricks-and-mortar stores.”2. Exceed customer expectationsOrtega was not based on fashion products, he was not an imitator, he was innovative. He kept up with what his target customers were wearing and listened to their requirements in the fashion world, which helped him provide products that met the actual needs of customers, Not only did Amarantio succeed in the ZARA brand, he founded in 1985 with his wife, Rosalie, the Indicted Group, the mother brand under which all the other brands, which he later created, include Massimo Dutti and Paul In Per, fit all tastes the society.

In 1989 he was scheduled to shop with No. 100 for his products.Zara is the third brand value in 2013 after Nike and H&M.Indicted, owner of the Zara brand, announced that the growth of its online sales has ledDespite the negative impact of currency fluctuations.Inditex’s profits rose 7 percent in the year to 31 In January 2018, recording 37.3 billion Euros (1.4 billion dollars). Revenue from Indicted, which has other brands such as Massimo dutti has grownAnd Paul & Pierre, online 41 percent during the fiscal yearEnding on January 2018 representing about 10% of the total of the company’s sales.Indicted is interested in online sales after the threats it faces Shopping sites like Amazon. The company’s number of stores rose by 5.2 percent to 7,775 stores around the world.

About Zara profit

Zara’s success story shows the strength of its operationsZara sticks to a deep, predictable and fast rhythm, based around rapid deliveries to stores.Today, Inditex is the world’s largest fashion group with more than 170,000 employees operating more than 7,400 stores in 96 markets worldwide and 49 online markets. The revenues of Inditex was USD 31.1 billion in 2017.About Zara in 2017, Zara was ranked 24th on global brand consultancy Interbrain’s list of best global brands.Its core values are found in four simple terms: beauty, clarity functionality and sustainability.The secret to Zara’s success has largely being driven by its ability to keep up with rapidly changing fashion trends and showcase it in its collections with very little delay.

Zara beginning found a significant gap in the market that few clothing brands had effectively addressed. He brand keeps a close watch on how fashion is changing and evolving every day across the world. Based on latest styles and trends,Zara’s unrelenting focus on the customer is at the core of the brand’s success and the heights it has achieved today. There was a fascinating story around how Zara co-creates its products leveraging its customers’ input.One of the secrets of Zara’s success is that the brand trains and empowers its store employees and managers to be particularly sensitive to customer needs and wants, and how customers enact them on the shop floors.

Zara empowers its sales associates and store managers to be at the forefront of customer research there intently listen and note down customer comments, ideas for cuts, fabrics or a new line, and keenly observe new styles that its customers are wearing that have the potential to be converted into unique Zara styles. In comparison, traditional daily sales reports can hardly provide such a dynamic updated picture of the market. The Zara Empire is built on two basic rules: “to give customers what they want”, and “get it to them faster than anyone else.

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