The Area Of Globalization Essay


1.Write Thomas Friedman,s Views on Globalisation.
2.Write Pankaj Ghemawat's Views on Globalisation.


1.Thomas Friedman on Globalization

In the video, author explained the three views of globalization. Author presented that every ear of globalization has further shrunk the world. With globalization, people come closer to each other and country was considered as the smallest unit. The globalization v2.0 further shrunk the world from size medium to size low. This was the time when companies expanded and searched for the market. The latest version is globalization 3.0 that reduced the world from size low to very small (Friedman, 2008). This era of globalization is build around people. This is most exciting and most threat-full also. In each of the version of globalization there has been a change in the prime actor of globalization. In version globalization v1.0 the focus was countries. In version globalization v2.0 the focus was on companies and the third version of globalization the focus was on individual (Friedman, 2008). It is expected that these focus would continue to increase in the coming future. In the video author presented that world is becoming a flat place with globalization. It is important that the organizations and people should have a clear understanding of people. The focus on internal and external stakeholders would help the organizations to operate freely in the global environment. The spread of this level of globalization is not common across the world (Stromquist & Monkman, 2014). The impact is seen more in developed nations like USA and Australia as compared to the impact in the emerging markets like India and Pakistan.

2.Pankaj Ghemawat on Globalisation

I must say that area of globalization and international expansion is an interesting field. There are number of theories around the area of globalization and different authors have different perspective. Pankaj Ghemawat view of globalization is that the world is not that flat as it appears. I have learned that the views of Pankaj Ghemawat are opposing to the viewpoint of various other authors in this area. There are various authors who have highlighted that world is flat and globalization has reduced the cultural challenges. The biggest fear of globalization is observed in various aspects of culture (Ghemawat, 2012). Different companies have different cultures and it is important that organizations must have a strategy in place to overcome the cultural challenges. Another fear of globalization is ethical challenges. In this era of globalization because companies seem to only care about the bottom line. I think that as long as employees are making profits for the company, they don't care about ethics. We seem to be moving towards a profit driven nation that only cares about the bottom line; however, if an employee is charged with pushing the ethical boundaries too much, then the company might make an example out of them just to save face (James & Seters, 2014). I don't think that companies really care about quality and ethics; I think they care more about profits. People identify with different groups for many reasons. Some groups identify based on a shared faith, others for cultural or spiritual reasons. Some groups are identified with based on shared beliefs or goals such as specific occupations or religions (Ghemawat, 2012). People identify with different phenomenological communities for many reasons including personal, social, cultural, spiritual, occupational, or even their surroundings. As a conclusion, I can say that, it is important that organizations should not blindly follow the idea of world id flat.


The learning from this video could be applied to various multinational organizations. The learning of ‘world is flat’ is particularly more important for the organizations that wish to expand in different parts of the world. For example, Uber is a global multinational company that has a good presence in different parts of the world. The company has already entered the Indian market and it wish to expand its presence in Indian market. The leaders and management can use the learning from this video. For example, while expanding in India, the leaders and managers should focus on people in India. The partnership with local stakeholder and local leaders in India would enable Uber to increase its reach in India. It is important that Uber must understand the difference in the culture of host country and home country. Of course, there are drawbacks or risks of living in the flat world of globalization. However, the large organizations like Uber must have the strategy in place to overcome the risks and challenges. A careful planning and strategic analysis would enable Uber to minimize the risks associated with globalization.

The learning from this talk could be applied to various multinational organizations. The learning of ‘world is not flat’ is particularly more important for the organizations that wish to expand in different parts of the world. Let’s take the example of expansion of Uber in Indian market. The senior leaders and decision makers from Uber should realize that world might not be as flat as it appears. There are various challenges in the globalized world and it is important that organizations must have a strategy in place to overcome the cultural challenges. Professor Ghemawat views are slightly opposing than the views of other players in the industry. Therefore, it is important that the companies like Uber should analyze the viewpoints of different parties before making any expansion decision. Going by the viewpoint of Professor Ghemawat, Uber should have tie-ups with local players in the Indian market to overcome the cultural challenges.


Friedman, T. 2008. Thomas Friedman's Three Eras of Globalization. Retrieved from:

Friedman, T. 2008. What Thomas Friedman means when he says "The World is Flat". Retrieved from:

Ghemawat, P. 2012. Actually, the world isn’t flat. Ted Global. Retrieved from:

James, P., & Van Seters, P. (2014). Global social movements and global civil society: A critical overview. Globalization and Politics, Vol. 2: Global Social Movements and Global Civil Society, vii.

Stromquist, N. P., & Monkman, K. (2014). Defining globalization and assessing its implications for knowledge and education, revisited. Globalization and education: Integration and contestation across cultures,

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