The following report has been prepared to study the sustainability features of the School House China, one of the most famous restaurants of China situated in the Mutianyu village. The schoolhouse has now grown in stature and has turned into a comprehensive dining and lodging destination for a large number of domestic as well as foreign guests from a large number of different countries across the world (Wijesinghe 2014). Sustainability is thus one of the major features that must be undertaken by the restaurant to survive in the long run and attract more customers with new innovational features. The following study has been divided into a number of small parts. The introductory part is followed by a brief but compact overview of China followed by the organizational history and sustainable development features of the organization. The report has also included the SH Framework within it to make it more precise in nature. The report ends with the measurement of results which helps to determine the methods to be adopted by the organization to sustain them in the hospitality sector.
Brief Overview of China
China is one of the largest countries of the world in terms of area and the largest in terms of human population. The country is also one of the fastest growing economies of the world and sustainability thus is a major concern for the country. (Bruns-Smith et al. 2015). Sustainability is a major concern for the country because of the underlying problems within the country that includes the likes of air pollution, toxic chemical and manufacturing plants and many more as such. Environmental regulations in China are controlled by the, Ministry of Environmental Protection of the People’s Republic of China. The main environmental policies include the Air Pollution Control Law, which have been implemented to control air pollution. The successful implementation of the rural and urban planning is totally based on the recognition of the interdependence of the different parties involved. A shared effort where all the different people can effectively participate in the process and lead the change will help in achieving success. Though the country has been working towards the improvement in the current situation more efforts must be given to increase the sustainability of the country and in turn increase the sustainability of the hospitality sector. The school has been a regular source of income for the local people and it also helps to empower women. The training provided to the employees of the organization helps them to deal with the people in a proper manner.
Overview of the Case Study
Schoolhouse China is one of the greatest achievements of effective and innovative thinking that has resulted in the creation of such a beautiful concept. The Schoolhouse collection of restaurants and residences are the result of one man and his team’s realization about the hunger for such kind of a development model. The team has been preserving the original buildings and has turned these buildings into modern hotels and restaurants. The hotels are designed in the latest possible ways to stay sustainable in the market and attract more and more customers. The rooms have solar heating, thermal window panes and LED lights which are surely the most sustainable concepts. Apart from this the food delivered to the customers are mainly cultivated in the fields which helps to create a green concept to the total service. Thus the particular organization has all the necessary properties to be both environmentally and economically sustainable in the future. (Bruns-Smith et al. 2015).
Initiatives within the SH Framework
The modern days has seen a certain shift in the paradigm on how the different organizations approach towards environmental sustainability. A strong focus on energy, waste and use of water is directly linked with the financial rewards for the smooth operation of the hoteliers. The success of the following business has been helpful for the different aspects of the framework. The sociological viewpoint allows people to characterize the particular demands of the tourist activities and help in hospitality management and in mutual exchange and relationship. The more the management can socialize the more it will lead itself to sustainability. The economic impact of the Schoolhouse China is also one of the major things to discuss as because the establishment of the hotels and restaurants has changed the economy of the place. The people are self reliant and the economy of the place comprises mainly of the hospitality business. The business of the hotel helps to contribute both the economic, social and environmental development for the local place.
The tourism and hospitality industry in Mutianyu village is the sole source of economy for the given area. The sustainable tourism activities of the organization is the latest trend that aims to create a proper and effective balance in between the three dimensions of tourism development which are the environmental, social and economic aspects. . (Bruns-Smith et al. 2015) The sustainability measures of the organization will help in the reduction of the usage of environmental resources, conserving natural heritage and maintain the ecological chain and also to promote sustainable and green tourism. As mentioned earlier the innovative concepts like food from the garden and solar panels and LED lights are one of the biggest achievements of the particular organization to promote green sustainability in the area.
Measurement of the Results
Sustainability often defines the goals of the business, profits of the organization and many other parameters as such. However there are certain measures that help the organization to easily calculate the different types of sustainability measures taken by them. The management of the organization uses the triple bottom line framework to calculate the sustainability of the following organization. Apart from the measurement of the earlier elements like profits, return on investment and value of the shareholders the following framework also measures the environmental and social dimensions of Schoolhouse China (Huang and Yin, 2015). The following tool helps the organization to provide an accurate accounting database to attain sustainability.
According to. Aragon-Correa et al. (2015)the use of the different innovative strategies like providing the guests with fresh foods, polished and innovative rooms that uses renewable energy is certainly a great job. However argues that the organization needs to implement some more innovative ways to improve the current situation (Perez and del Bosque, 2014). The following case study on the sustainable practices of Schoolhouse in China clearly depicts that sustainable goals of the organization can be achieved only when there is proper coordination between all the different persons involved in the organization starting from employees to shareholders and even the customers of the business. As suggested by the organization creates or maintains an effective balance between all the three aspects including social, economical and environmental.
The report on sustainability within the hospitality industry is one of the most trending issues of the modern world. The report on Schoolhouse China has thrown light on the sustainability practices practiced both in China as well as the organization itself. The amazing transformation from a closed school to one of the most visited places in China shows the ability of the people to attract more customers under their fold. The inclusion of the critical perspectives of the following study increases its scope and will certainly open up a new way in the study of the sustainability reports of the organization.
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Bruns-Smith, A., Choy, V., Chong Ph D, H. and Verma Ph D, R., 2015. Environmental sustainability in the hospitality industry: Best practices, guest participation, and customer satisfaction
Huang, H. and Yin, L., 2015. Creating sustainable urban built environments: An application of hedonic house price models in Wuhan, China. Journal of Housing and the Built Environment, 30(2), pp.219-235.
Jones, P., Hillier, D. and Comfort, D., 2016. Sustainability in the hospitality industry: Some personal reflections on corporate challenges and research agendas. International Journal of Contemporary Hospitality Management, 28(1), pp.36-67.
Perez, A. and del Bosque, I.R., 2014. Sustainable development and stakeholder relations management: Exploring sustainability reporting in the hospitality industry from a SD-SRM approach. International Journal of Hospitality Management, 42, pp.174-187. (Perez and del Bosque, 2014)
Wijesinghe, G., 2014. Reimagining the application of sustainability to the hospitality industry through a virtue ethics framework. Journal of Sustainable Tourism, 22(1), pp.31-49. (Wijesinghe 2014)