Stakeholder Management And Addition Essay


Discuss about the Stakeholder Management and Addition.


Stakeholder's management

Stakeholders are groups affected by a project in one way or the other (Morgan, Pritchard and Piggott 2003). In this case, stakeholders are students, university management, organizations and companies providing creative content to the public. Students will find organizations and companies from where they can seek internship opportunities and even employment upon graduation. University management will provide valuable information to bring alumni together, who will mentor and encourage the current students. Furthermore, creative companies will have a pool of students from where they can choose top talents to drive their growth strategies. Additionally, the website will provide old and current students with a platform to showcase their talents and sell their ability to potential employers and even get opportunities to stage their talents to the public.

Value addition

According to Keeney and Keeney (2009), value addition involves adding features to a basic line. The website will add value to students by giving them real-time exposure to the creative industry. They will be studying alongside engaging in practical creative activities. Besides, the site will help student commercialize their talents to the public for financial gains. When several students get a stage to tell their story, they will be harnessing cultural practices of the society which help perverse original societal culture. In addition to bringing different students together, there is growth in social infrastructure since different students stage variety of cultural practices. Above all, students get opportunities to showcase their talents which ultimately contribute to their career and professional development. They overcome stage fright besides improving on communication and public speaking


Resources are very vital in driving development agenda for individuals, companies, and organizations (Bhagavatula et al. 2010). The project will require financial resources to design and host the website. The website will also require personnel to upload creative content and handle inquiries from the stakeholders. We shall request the university through the creative department to finance website designing and hosting. Since the project directly caters for student welfare, we shall request the head of student welfare to hire and train one person who will handle inquiries as students will be in class. Apart from the university, the creative students shall also subscribe to the website where they will pay a small fee to organize creative events for skills development. The old student can sponsor public stages where students will showcase their cultural dances, plays and even drama to build their skills and also get income from entry charges (Barrowclough and Kozul-Wright 2008).


Barrowclough, D. and Kozul-Wright, Z. eds., 2008. Creative industries and developing countries: voice, choice and economic growth. Taylor & Francis.

Bhagavatula, S., Elfring, T., Van Tilburg, A. and Van De Bunt, G.G., 2010. How social and human capital influence opportunity recognition and resource mobilization in India's handloom industry. Journal of Business Venturing, 25(3), pp.245-260.

Keeney, R.L. and Keeney, R.L., 2009. Value-focused thinking: A path to creative decision making. Harvard University Press.

Morgan, N.J., Pritchard, A. and Piggott, R., 2003. Destination branding and the role of the stakeholders: The case of New Zealand. Journal of vacation marketing, 9(3), pp.285-299.

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