Self Reflection: Australian Couselling Association Essay


Discuss about the Self Reflection for Australian Couselling Association.



The present report is based on internal process of Australian Couselling Association (ACA) which is an insurance company (ACA, 2016). The report dictates about information flow and managing the operational procedure within the organisation using performance measures and compliance strategies. The most important concept that I learned from internal process of aca is controlled proceedings, in which assumptions and realisation of the organisational objective are of utmost importance. Often while managing change and implementing robust policies, the challenging situation are reflective with resistance from employees, undermining newer initiatives, and neglecting the real objectives (Hill, Jones and Schilling, 2014). One such example is shift from paper-based system to computerised process for information management. In this prospect, it is important that every employee must realise their responsibility such that efficiency of procedure and continuity of work can be managed in a positive direction. It was also realised such liability of managers and leaders are pivotal for accurate planning and coordinating among the staff (Kettner, Moroney and Martin, 2016). This also includes use of appropriate motivational tools to encourage employee for using their skills in bringing innovation. Furthermore, using a robust framework for evaluation and monitoring of work procedure, ACA ensures organisational success. Overall, such approach helps in understanding the precise role of managers that are essential for the maintenance of organisational behaviour.

Internal control requirement such as accurate identification of capabilities and potential of individual employees, optimising the workflow, accuracy in terms of using right people at the right place and at the right time is also reflective in routine operational management at ACA. Similarly, it is also requisite to maintain proper flow of information and efficient communication, which is reflective with coordination and work practices at ACA (Hill, Jones and Schilling, 2014). For example, use of two-way communication, clear messaging, appropriate advocacy, specifying the deadline, cordial comment, and related procedure have enabled ACA employees to manage best work practices. Another important consideration that is critical to managing the performance and quality aspect includes strategies like Six Sigma, Kaizen models, ISO 9000, and Total Quality Management (TQM), which the company regularly used in audit and evaluation procedures (Rosemann and vom Brocke, 2015). These quality improvement procedures not only help in elucidating the weakness and strength of work process but are also useful in identifying key risk mitigation strategies. Often in this consideration, managers can use tactics like the punitive, generative, normative and remunerative approach that in turn can help in increase in the efficiency of the procedural part at the workplace. ACA also put emphasis for their employees towards knowledge acquisition for the organisational, regulatory provision that can reduce the negative emotion, can enhance coordination, and manage effectivity at the workplace. For example, using accounting standards and regulatory measures by Australian Securities and Investment Commission are effective (Kettner, Moroney and Martin, 2016). Likewise, in conjunction with the employment regulations, documentation, employee act, equal pay act, workplace health and safety provision, and labour hire laws are employed as compliance in ACA. These provisions are indeed essential to maintain work ethics as well as to enforce consistency to all disciplinary mechanisms (Hrebiniak, 2013).

The internal process also includes effective operational management within the organisation that include workflows, accurate reporting as well as communication such that the structure of ACA can be produce maximum effectiveness in terms of outcomes. In this prospect, first important aspect is linked with uniformity within the organisation such that every employee must receive orders only from one boss as it will avoid any form of conflict. Likewise, another important requirement is linked with using a two-way and unbroken chain of communication from top to bottom line (Hrebiniak, 2013). It is also realised that within the traditional structure ACA, the first division line within the organisation is based on functional aspect, followed by divisional perspective (Rosemann and vom Brocke, 2015). The most important aspect of ACA structure includes matrix where the distribution of task assignment, evaluation, and analysis of procedure should be of prime importance. In other terms, this structure ensures that type of work and responsibility sharing as individual team member should be channelized (Cameron and Green, 2015). In addition to this, the cross-functional team is responsible for the development of the newer insurance plans, market analysis, and ensuring efficient organisational behaviour. Of note, within this organisational structure of ACA, it is also realised that labelling of the team such as permanent, temporary, and part-time, significantly enhances the performance. The key challenge in this regard is the evaluation of performance, access to individual employee, and handling the complex situation within the organisation (Cameron and Green, 2015). The key guidelines that have been learned from this analysis of ACA operarional procedure, dictates that goals must be declared explicitly and the critical role of managing a team is always handled by an experienced leader. Likewise, every team at ACA includes competent professional, employees are provided with adequate resources, requisite training, and by updating them with relevant information. Correspondingly, using motivational tactics and ensuring employees to be accountable for their performance is of keen requirement (Kettner, Moroney and Martin, 2016). Lastly, it was learned that planning a project is equally important as that of managing the organisational structure and environment. For example, explicit declaration of work statement, using work breakdown structure, using resource levelling software, grant chart, and human resource matrix to optimise the functioning are the key elements of effective monitoring and planning framework, employed at ACA.


Australian Counselling Association (ACA). Retrieved from Dated 16 Dec 2016.

Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated approach. Cengage Learning.

Hrebiniak, L.G., 2013. Making strategy work: Leading effective execution and change. FT Press.

Kettner, P.M., Moroney, R.M. and Martin, L.L., 2016. Designing and managing programs: An effectiveness-based approach. Sage Publications.

Cameron, E. and Green, M., 2015. Making sense of change management: a complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers.

Rosemann, M. and vom Brocke, J., 2015. The six core elements of business process management. In Handbook on Business Process Management 1 (pp. 105-122). Springer Berlin Heidelberg.

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