Assessment of Corporate Social Responsibility of Uber Taxi Services in the area of ecological sustainability
The “ride sharing” company Uber is remarked as polarizing over the last year. Most of the venture capital firms accept Uber prospects as well as reflects $40 billion valuation as a whole. Uber Taxi services determines in alienating everyone at the same time (Winer & Dhar, 2011). Taxi drivers consider Uber as unsafe as well as rapacious competitors. It is the leading lawmakers in and around various markets. It claims for average New York City drivers for earning more than $ 90000 per year. According to Senior Executive, it is stated that Uber requires investigating personal as well as family lives (Sheehan, 2011).
Economic, Ethical and Discretionary
Corporate Social Responsibility considers as a role that Uber plays in meeting the agenda of sustainable development. It mainly entails balanced approach on matters relating to economic progress, social progress as well as environmental stewardship (Shaw, 2011). It is presented in transparent as well as accountable and ethical ways for future analysis purpose. Uber is responsible for several impacts of activities as well as decisions in the near future. It requires in taking into account the expectations of stakeholders as well as in compliance with law. It demonstrates ways in viewing at the international norms of behaviour. It integrates activities throughout the organization as well as practices in relationship and managed in careful manner (Peter & Donnelly, 2011). The main societal goal is to reach towards attainment of sustainable society as well as corporations. It provides essential contributions in fair, decent as well as honest business behaviour in the most appropriate way. Corporate Social Responsibility acts as philanthropy as well as corporate giving attributes in an effective way. It is the strategy that tightens business strategy of Uber. Every business aims at profit maximization for attainment of future success in desired form.
On critical analysis, it is revealed that profits and valuation serves importance in making at cost for stakeholders as well as national interests (Lister, 2011). Corporate Social Responsibility viewed as philanthropic activity as well as cash in making strategies for future. It aims at making sustainable as well as successful in long-term planning and risk mitigation strategy for the same. With the help of CSR initiatives, management requires support in building reputation as well as competiveness (Lindgreen, 2011). Uber management should drive innovative activities as well as leading sustainable profits. It builds effective ways in employee as well as customer loyalty and attracts investors for investing in companies. It ensures good visibility in case of sustainability as well as indicating transparency in decisions and fostering sustainable development to society as a whole. Uber had come out with model (disruptive) in business practices.
Figure: Process of Uber taxi Services
(Source: Lancaster & Massingham, 2011)
It is recommended in conducting fair and decent activities in recognizing role of Uber taxi services in society. Addition to that, it requires addressing stakeholder concerns in way of Corporate Responsibility towards Society in the near future. CSR activities reveal ways in making profits as well as becoming good corporate citizen. It manages all related issues in strategic form (Kotler & Keller, 2011). Uber focused mainly on profits as well as shareholders at the same time. It projected ways for doing well for consumers as well as cost of other stakeholders in society as a whole. It circumvented law in implementing models as well as catching up cancelling operated licences in every form. It is considered as business risk. Business requires enough continuity in their operations as well as predictability. As far as VUCA World is concerned, CSR comes up as Risk Mitigation Tool. VUCA means volatility, uncertainty as well as complexity and ambiguity. It is advisable to Uber for using global guidelines like ISO 26000 as it renders holistic approach in Corporate Social Responsibility (Kotchen & Moon, 2011). It is based upon three pillars namely social as well as economic and environmental. It has seven core subjects like corporate governance, labour practices, fair operating practices, consumer issues as well as community development and involvement.
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