Research Plan: Qualitative And Quantitative Research Essay

Describe the Research Plan for Qualitative and Quantitative Research.



Mobile phones have become an essential part of our community development in the modern days. Their basic purpose is communication, but on the other hand they can also serve as entertainment devices through media access and other things. Communication alone would mean that the specific type of the phone should not matter, but considering the entertainment option, it brings along the taste and preference to the mobile phones users. This research plan is going to evaluate the methods of carrying out the research in order to evaluate the reason behind different brand preferences for mobile phones users (Divyaa, 2016).

Preferred research approach

There are different research approaches that can be used but for efficient research outcomes and recommendations, we ought to choose the most appropriate approach to our research proposal. In our case, we consider that we are trying to reach on a big sample and we expect different specific reasons or explanations for the research proposal outcomes from different individuals (Brannen, 2017). Our research should take the approach of an explanatory study. The explanatory is one among many research approaches that can be used in conducting research but in our case; it is the most effective approach. In our case, we are trying to evaluate the reasons why different people tend to have different phone varieties (Lewis, 2015).

Preferred research method

This plan evaluates all the research methods that can be used in our research but uses the most appropriate and effective method. Since we are determined to have the best conclusion for our research, we are going to deal with big population samples for our research. This means that for an effective research, considering time used to draw conclusions and the cost of the research, without forgetting the accuracy of the findings and the conclusion, we will need the research method through which we get access to many responses from the respondents targeted by the researchers in order to enhance the effectiveness and success of the research. The most appropriate method of research in our case is the questionnaire method. This method includes some set of questions designed by the researchers that will provide the researcher with the information needed to derive into findings and from which conclusions will be drawn.

For some reason, others would consider one on one interview with the respondents, but that depends on the required time frame of the research period, the availability of willing respondents since conducting interviews will take their time which they might be challenging to set time for interviews. On the other hand, questionnaires are more effective since the researcher only needs to structure the questions that he intends to get responses to, in order to draw his conclusions. Unlike interviews, questionnaires can be worked on by respondents from anywhere at their own comfort at any particular time. In our case, we do not expect limited answers. This means that the answers to specific questions may vary from different respondents and this means that we have to choose the best type of questionnaire. In this case, the open-ended questionnaire is preferred in order to explore individual reasons for the preferred brand of mobile phones used.

Preferred research type

There are two different research types. The qualitative and the quantitative research techniques. We are basing our research on the value of the respondents’ idea in order to draw conclusions for our research problem. This groups our research technique as qualitative and not quantitative. Quantitative research involves the description of a social phenomenon in mathematical or computational techniques while the qualitative research involves the in-depth research of the motives of human behaviour and so is our case (Taylor, 2015). This shows that the best techniques are the one that intends to explain the motives of human behaviour as our case requires (qualitative research) (Bryman, 2016).

Sample size and selection

Sample size and the selection of the sample size is all determined by the number of responses required in order to draw conclusions to our research problem. In our case, we have to be restrictive to the number of responses. Considering the techniques used for the research, we need a relevant sample size that has just enough respondents to bring about a relevant conclusion. Considering the two main techniques used in research, the qualitative may have an unlimited number of respondents due to the difference in human behaviour while the quantitative research methods are limited to a specific number of respondents in order to allow computational of the results and the mathematical expressions of functions. Considering that in our case we are using the qualitative method of research, we are going to have a relevant sample size in accordance with the research problem and also to avoid high expenses. This is because at some point we expect the respondents’ answers to be similar in a way.

In the selection of the sample size, we need a sample size that matches the requirements of the research problem. This means that we need respondents who are able to secure mobile phones on their own and apparently own at least one mobile phone. This will enable us to get the accurate responses from the respondents that we have reached.

The proposed method of analysis

In this case, we are going to consider all the methods of analyzing the qualitative research but use the most appropriate. The most appropriate method of analysis in accordance with our research problem is the social network analysis (Hopkins, 2017). This type of analysis examines the different links individuals as a means of understanding the motives of their behaviour. Literally, this will explain why people tend to have different preferences of mobile phones brand while they serve the same purpose (Morse, 2015).

Proposed outcomes of the study

The conclusions drawn from this study will serve as an advisory case to people who need to know what type of mobile phones to use. This means that the conclusions of the study will be grouped in accordance with their relevance, their similarity, and their uniqueness in order to provide the best recommendations to the intended parties. To the product development teams, the conclusions may also be used to improve the effectiveness of some brands of phones that are not trusted by the customers in order to create a sustainable competitive advantage in the market (Huertas, 2016).


Brannen, J., 2017. Mixing methods: Qualitative and quantitative research. Routledge.

Bryman, A., 2016. Social research methods. Oxford university press.

Divyaa, S.K..Y.N.a.D.S.K., 2016. Usability evaluation of mobile phones. Sustainable Global Development , pp.4063-67.

Hopkins, W.G., 2017. Estimating Sample Size for Magnitude-Based Inferences. Sportscience, p.21.

Huertas, A., 2016. Decision support system for feeding policy selection in production settings. Research proposal., pp.112-19.

Lewis, S., 2015. Qualitative inquiry and research design. community promotion practice, pp.473-75.

Morse, J.M., 2015. Critical analysis of strategies for determining rigor in qualitative inquiry. Qualitative health research, pp.1212-22.

Taylor, S.J..B.R.a.D.M., 2015. Introduction to qualitative research methods: A guidebook and resource.. John Wiley & Sons.

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