Recruitment For Coca Cola Company Essay


Discuss about the Recruitment for the Workforce for Coca-Cola Company.



There has been the continuous progress in the sector of employment in the present business environment. These changes in the landscape of conducting activities by the organizations as Coca-Cola Company shows how various individuals along with challenges in operations of an organization will persist to progress for an extended period (Gupta, 11). The issue facing recruitment o new workforce among groups continues to be executable to undergo drastic changes in the coming years. The process of recruitment within various industries remains to be a great function of human resource management (Mirick, 2014). Therefore, if the control goes wrong during the process of hiring, then they expose the activities or operations of the company to be easy to turn upside down. Various organizations in the global society such as Coca-Cola Company need to understand the challenges they can face during recruitment by spotting their activities to maintain and draw the employees that they require for their operations. According to Bradford (2016), the views presented in this article explain how organizations might face various challenges in recruiting their workforce along with appropriate strategies that are essential in controlling such dangers. Therefore, the primary objective of this research paper is to study the fundamental challenges for workforce recruitment for Coca-Cola Company as well as explaining some of the appropriate strategies that human resource managers can follow in addressing such problems.

The process of recruiting new workforce continues to be a long-standing issue that affects operations of Coca-Cola Company. An accurate understanding of shortage of workforce by the Human Resource (HR) management is critical to address the process of recruitment (Foster, 2014). To achieve quality hiring process, HR of the Coca-Cola Company has the responsibilities of developing the understanding as well as dealing with the shortage of workforce. The challenge always arises in most companies because managements’ decisions always based on the product or market fit, but differences of employees are often ignorable. The companies need to set standards during recruitment at all levels of their operations by thriving to meet those standards.

Key challenges for recruiting the workforce for Pepsi Company

Some of the key challenges that affect the recruitment of the labor force for Coca-Cola Company include demand for energy supply, the image of the organization, demographic issues like the aging workforce, diversity, and the present generations (Wang, 2015).

Supply and demand of labor

Coca-Cola Company faces an enormous danger because of the need for only skilled and talented personnel diverse with its operations. The organization tends to get it robust in creating the ideal strategies to follow in attracting the qualified to the company (Sundar, 2012). The greatest demand for workers within Coca-Cola Company make the recruitment process and selecting new employees to fail in choosing the right procedure, as the HR managers responsible for recruitment might only put their energies on quantity rather than quality. For instance, the inmost scenario is when the business operations of Coca-Cola Company gets volatility thus make the organization search for consultants during recruitment processes. The consultants can then work in the business setting driven by the information to improve operations of the company. Moreover, in the course of recruiting the workforce, Coca-Cola Company faces the greatest challenge of attaining the legal workers. All recruiters who are best in their operations are often employable in other working sectors making the company that organizes for the process of recruitment to experience the challenging factor. In most cases, qualified and skillful recruiters lack the wishes to leave for the fresh consultation opportunities in the Coca-Cola Company. As reported by Peterson & Gorman (2014), experienced recruiters require the interest of leaving their current stations of work merely because they have a fear of failing to receive payment. Others fear that they might not adjust appropriately with the new environment where every operation is sustainable. Therefore, the challenge of recruitment in the Coca-Cola Company starts when its stakeholders commence feeling the absentia of the skilled recruiter who has the solutions for every concern in the recruitment processes.

Image of the organization

The factor that affects internal and external operations of the Coca-Cola Company has the upper hand in making the hiring the workforce to be a challenging factor. Besides, activities of the Coca-Cola Company form the regulatory challenges during the recruitment process. Adjustments in the business environment for the company offer the ideal chance along with dangers to the HR of the enterprise (Ciutiene & Railaife, 2015). The HR management faces the greatest challenge during the process of recruiting new worker. Some of these challenges faced by the HR during recruitment include flexibility together with competitive position, the application of self-managed sections, company restriction, subjects of operational trimming, together with the development of the real civilization of involvement. Furthermore, HR management of Coca-Cola Company does not have the appropriate knowledge of learning the subtleties of workers qualifications during the process of recruitment.

Demographic concerns

Demographic changes within the operations of Coca-Cola Company always lead to massive pressure on the operations of the company. The pressure makes the company look for ways of initiating and implementing some creative solutions within a short duration (Moschetto, 2014). Such solutions brought about by the demographic issues during recruitment within Coca-Cola Company always focuses on ideas of integrating, educating, as well as retaining the ever changing and individuals within the employment sector. Therefore, demographic concerns make the operations of the Coca-Cola Company to focus on adjusting more to the skilled group of workers. Moreover, the interest of increasing social diversity along with the multi-generation workers continues to be the most challenge faced by operations of Coca-Cola Company during recruitment process for the coming decade (Gertner et al., 2015). The need to embrace the changing worker’s profiles Coca-Cola Company remains to be a challenging activity during the process of hiring.

Ageing labor force

The aging persons globally continue to pose a significant threat to the operations of Coca-Cola Company. The aging worker's workforces that are experience are always departing the working sector, thus making the leadership within organizations to remain void. Besides, several workforces who are aging up continue to get the benefits from the company such as pensions, salary, as well as societal safety nets. These advantages channeled to the aged persons make it difficult for the recruited employee to be inadequate. Therefore, the practice of recruitment tends to be a challenging issue for the operation of the company, as it cannot cater for the expenses of both aging and young employees (Brostwo et al., 2015). Besides, Coca-Cola Company focuses on retaining the aging employees for sometimes as the newly hired employees try to adapt and follow operations of the company.


The developments of generation in global business marketplaces have affected the process of recruitment of the workforce by the HR management of the Coca-Cola Company. The danger occurs because of the problems that associate with the unfamiliar operational practices, regulations, management approaches, attitudes of shareholders, and ethics of work among other factors (Foster, 2014). Furthermore, HR manager of Coca-Cola Company has a greater challenge on how to deal with extra responsibilities as well as the addititonal connection among the life of the individual worker.


Several dimensions of the variety of work remain to be challenging issues during the recruitment process in the Coca-Cola Company. Some of this diversity comprises of gender, contest, age, ethnic group, the background of learning, origin course, religious faiths, geographical position, stage of parental, working knowledge, along with earnings among other issues (Hartogh, 2013). Thes issues have an adverse influence on the process of recruitment concerning the modifications competitive markets along with the awareness that avers HR manager in Coca-Cola Company needs to focus on the strategic duties to attaining company’s success. Consequently, Coca-Cola Company always finds process of recruiting workforce desperate because the company does not place their roles in the invitationand training of genius persons.

Strategies to address these challenges

Coca-Cola Company can focus on various strategies to address challenges that it experience during recruitment for workforce of the strategies can include using improved types of advertisement and branding of their employers. The process of attaining qualified persons by the Coca-Cola Company for a particular duty from the significant number of current applicants for the advertised function continues to be the underlying issue for its HR manager (Sundar, 2012). Coca-Cola Company HR manager needs to develop appropriate progress from time to time towards the procedure of selection. The process can aid the manager in making every applicant be up to the task of fulfilling the need of the work ahead. Besides, company’s employees have to undergo appropriate training to help them to adapt well to the employment sector that keep keeping shifting (Gertner et al., 2015). Therefore, process of hiring should remain as the query of feelings attitudes focusing on the ideas of self-responsibilities, mindset, and environment for working.

Branding of employer

The issues of the branding of the employer in every organizational setting form a major challenge in the process of recruiting workforce. In Coca-Cola Company, the process involves the idea of restructuring its operations where the techniques that are essential in conducting different activities undergo alterations (Bradford, 2016). Such challenges arise in the recruitment process in Coca-Cola Company because individuals might have inadequate knowledge concerning the marketplaces along with the operations of the company when commencing recruitment exercise (Wang, 2015). Therefore, it is useful for every organization to be able to keep the learning curve to aid in showing how branding of the employer is critical to their operations.

Types of advertising

The application of appropriate mode of publicity remains a challenge for the Coca-Cola Company in reaching the massive number of people that may have the urge joining their operations. However, the company can focus on the use of different online platforms such as social media along with applications of Google in reaching its targeted audience (Brostow et al., 2015). The utilization of such platforms makes the company to loss vast sum of capital because the business has to pay for the management of their advertisements before they get the chance to put their applications.

Conclusion and Recommendations

Essential challenges experienced by Coca-Cola Company during its recruitment of the workforce do not stop with the process of hiring the skilled personnel, but its focus on how HR management aim at supervising the output of every recruit. Moreover, there is the need for every HR manager to be capable of gauging operations of every sector by accepting the significant challenges such as the demand to labor supply, issues of demography, the image of the organization, shifts in society, strategies for recruitment, as well as issues affecting technologies. The challenge always arises in most companies because managements’ decisions always based on the product or market fit, but differences of employees are often ignorable. Therefore, companies need to set standards during recruitment at all levels of their operations by thriving to meet those standards.


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