Quality Management Intensity On HRM Essay


Discuss about the Quality Management Intensity on HRM.



Total quality management tool is considered as the total productive maintenance which demonstrates the approach of management to long term success by customer satisfaction. In the effort of total quality management, all members of the organization involve in the process of improving of the products, culture and services (Youssef, Youssef & Ahmed, 2014). Domino’s Pizza Enterprise has the largest chain of Pizza in Australia in terms of networks sales and network store number as well. It has been analyzed that it is the largest franchisee in the world for the brand of domino’s pizza.

Quality function deployment and problem solving process are the two total quality management tools which are selected in the domino’s pizza. These two tools have been chosen because quality function deployment is the easiest way for a group to build a multiple ideas about the known problem. It would facilities to bring the possible solutions. Problem solving process is a useful decision making technique. It is the time management technique tool which helps domino’s pizza enterprise to solve a problem by analyzing ten various factor in the favor or against a change. Quality function deployment will be effective tool for Domino’s because it has the process capability. The success of Quality function deployment will be dependent on the team effectiveness (Talib, Rahman & Qureshi, 2013).

Work of two quality management tools

Quality function deployment is approach to define the needs and requirements of customers in to specific plans. It helps to produce products to meet their needs appropriately. It is considered as the key of improvement quality by total quality management is connecting the designs of products and services in the procedure so that quality in products could improve. QFD refers to translate the requirements of customers in to efficient requirements of technical for each step of product or services deployment and manufacture.

Problem solving and decision making is interrelated. In the TQM tool of problem solving involves identification of problems to implement the solutions (Kumar, Kumar, Sharma & Sharma, 2017). For instance, in the earlier procedure we might need to decide when research should stop in to the problem and seek out to recognize the potential solutions. In that case dominos need to decide and take final decision along with deciding how to provide this solution to the customers who found it and can implement it. It is the tool which helps to determine business to take the decision in the favor of growth of the business. Decision making considerations is involved value and amount of information, utilization of management information system and creativity and decision making (Dale, 2015).

Address the challenge

The challenge in domino’s enterprise is operations, decrease in sales mature, low staff retention and lesser number of eateries. It has so many franchised outlets which give outcomes to handle operation inefficient way. Population of Australia is health conscious and due to this revenue is getting decreased which have impact on business. The major challenge of dominos is lack of training and development program which is the reason of high attrition. It has been analyzed that domino’s has number of delivery outlets in comparison of eating joints which is a issue in places such as malls and open market where mostly customers wants a place of sitting (Kassela, Kassela, Papalexi, Papalexi, Bamford & Bamford, 2017).

A quality function deployment is a formal method which involves considerable discipline for execution. It is ongoing commitment of resources that make ensure business about the release of potential benefits. To reduce the issues of Domino’s pizza Australia, quality function deployment is a set of tools which will support the quality management of dominos. The approach of quality function deployment includes a strong focus on the needs of customer and desires. The focus of this approach is so string in comparison of any product or service design (Jim?nez-Jim?nez, Martinez-Costa, Mart?nez-Lorente, & Rabeh, 2015).

Implement the use of the selected tools within the Dominos

The use of quality function deployment can be implemented by Dominos to resolve the issue of operations in dominos, QFD should implement following terms in systematic term.

  • Describe top management commitment to QFD.
  • To help supervision of worker collaboration in the efforts of QFD.
  • To implement and support the QFD actions, build effective use of information and data of the business.
  • Maintain effective relationship with customers.
  • Make enable employee of dominos to develop and use of their capacity to satisfy the customers.
  • To focus on increasing the tea building of QFD and flexibility approach that build synthesizing innovative ideas.

Problem solving process is another aspect of total quality management functions; it is the process which is followed by every individual on daily basis. The movement of quality management is being involved in the progress of a range of process with include to solve the issues and decision making being efficient, ethical and justifiable (Skordoulis, Sparangis, Stampolis, Mougkolia, Papageorgiou & Chondreli, 2015). It is the process which will help dominos to demonstrate what result must be achieved for an issue to be resolved. It has been evaluated that there are numerous ways to describe the issues. Recognize the two types of issues that are existent and latent. It stated by Asif, Awan, Khan, & Ahmad, (2013), a problem can be solved in easy manner ‘only when its contingency has become impossible or less probable’. There are some several steps which should be implemented by dominos to take decision for solving the issues regarding operations and decreasing sales in mature of dominos. These steps are mentioned below:

  • Recognize the initial issues or problems.
  • Illuminate the problem.
  • Dictate the actual cause of root of problem.
  • Develop and implement a preventive.
  • Evaluate the effectiveness of preventive in solving the problems.
  • Change the view.

By using these steps, Dominos can implement the use of quality function deployment and process of problem solving in its business in appropriate way.


Asif, M., Awan, M. U., Khan, M. K., & Ahmad, N. (2013). A model for total quality management in higher education. Quality & Quantity, 1-22.

Dale, B. (2015). Total quality management. John Wiley & Sons, Ltd.

Jim?nez-Jim?nez, D., Martinez-Costa, M., Mart?nez-Lorente, A. R., & Rabeh, H. A. D. (2015). Total quality management performance in multinational companies: A learning perspective. The TQM Journal, 27(3), 328-340.

Kassela, K., Kassela, K., Papalexi, M., Papalexi, M., Bamford, D., & Bamford, D. (2017). Applying quality function deployment to social housing?. The TQM Journal, 29(3), 422-437.

Kumar, V., Kumar, V., Sharma, R. R. K., & Sharma, R. R. K. (2017). Relating management problem-solving styles of leaders to TQM focus: an empirical study. The TQM Journal, 29(2), 218-239.

Skordoulis, M., Sparangis, P., Stampolis, O., Mougkolia, I., Papageorgiou, A., & Chondreli, C. (2015). A Framework for Quality in Education: Applying Quality Function Deployment to a Higher Education Institute. In Proceedings of eRA-10 International Scientific Conference (pp. 1-10).

Talib, F., Rahman, Z., & Qureshi, M. N. (2013). An empirical investigation of relationship between total quality management practices and quality performance in Indian service companies. International journal of quality & reliability management, 30(3), 280-318.

Youssef, E. M., Youssef, M. A., & Ahmed, A. M. M. (2014). Total quality management intensity and its impact on HRM practices in manufacturing firms. International Journal of Productivity and Quality Management, 13(4), 495-512.

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