Quality Management: Consolidated Pastoral Company Essay


Discuss about the Quality Management for Consolidated Pastoral Company.



The Consolidated Pastoral Company (CPC) is an Australian based Agri-food business with venture worth over $700 million. It was formed in 1960 and later on consolidated into a company in 1983. It operates approximately 19 livestock stations with a conveying limit of 375,000 domestic animals across 5.6 million hectares of land. They offer steers and hamburger to Asian markets. On the other hand, the Australian Agricultural Company (AACo) is an organization which serves to enhance production of beef through the application of natural resources. AACo occupies a vast acreage of land that was set aside for agricultural activities in early 1820s by the British parliament Act. It is considered one of Australia's most established organizations. Its home office is currently located in Brisbane, and it is privileged to be listed on the Australian Stock Exchange as from 2001.

Literature Review

The Comparison and the Contrast

Taylor and Tonts (2016) accentuates that quality management plays a very pivotal role in the growth and shape up of the company. For instance, the strategic plans applied by the Consolidated Pastoral Company and Australian Agricultural Company are crucial to their expansion. According to Calvo et al. (2015) AAC and CPC disclosed a technique based on peaceful business markets in the region and outside the Australian districts. These scholars also alluded that the measure led to the growth of the company as the employment turnover increased within a short period. On the other hand, Catt, (2016) reiterated that the management of the two companies was faced with the significant challenges in the manner at which the leadership of the companies had exercised due to high yields resulting from effective managerial tactics. The scholar emphasized that returns obtained from the sales were utilized to dairy cattle towards turning the companies into coordinated meat maker where returns are uncovered to the value at which the meat is obtained from the animal being slaughtered. Moreover, the companies had to reduce the cost at which the meat products were sold to different markets. Consequently, the number of consumers greatly increased. This resulted in the reduction in purchasing power of the competitors, and thus the profits realized in the company were exorbitant. Nicetic, Rae and Van (2016) further highlighted that the management standards subsequently improved through the facilitation of training activities for better production and service delivery. For instance,

Tzamalis, Panagiotakos, and Drosinos (2016) state that AACo realized $91m in the Australian exchange market whereas CPC garnered traded capacity equivalent to $56m. However, the two companies had dissimilar strategic which affected their operations. The authors claimed that CPCo projected in restricting its shares to be traded in the public security exchange market and thus leading to slow growth in its investment level in the company. Furthermore, Nicetic et al. (2016) brought to book the essence that the management of the CPCo was faced with a lot of challenges resulting in retardation of its growth in the livestock rearing and animal product market. Moreover, the number of clients buying meat from them significantly decreased. This led to poor customer service owing to poor coordination from flexibility deficit among the management.

Research Methodology

This study majorly used the secondary sources and the companies' websites. Some of these secondary sources which were relevant in collection of data are journals, magazines, and books having the information pertaining the companies' performance. The information from these publications were very vital as most of them contained information necessary for the accomplishment of the task force of scrutinizing the institutions based on their total quality management to its stakeholders (Jie, Parton, & Mustafid, 2016). The companies have enhanced websites in which all the information concerning its operations are obtained.

Data Collection

Interviews were used extensively in obtaining information concerning the impacts of strategic planning and tools which comes with the application of quality management in the two organizations. The employees, leadership, and the clients played a vital role by cooperating with the analyst during the rounds of obtaining the information concerning this important data for the growth of the company. Additionally, reports from various archives of the companies necessitated the research, (Tzamalis, Panagiotakos & Drosinos, 2016). Most importantly, the presented data in different websites helped in collection of important information on the subject matter to the general public. Moreover, the observation technique was also applied in depth in gauging on the role in which quality management has aided in the enhancement and growth of the two companies. The strategies and the tools used were; observation through the assumptions made from the environment and surveying.

Data Analysis

From the received data, it is evident that both AACo and CPCo have been having stiff competition for a much extended period. Virtually, AACo's success is attributed to its strong leadership, which has maintained the mutual relationship with its employees a fact that enables smooth functionality of the organization. Moreover, its advantage of being managed and owned by the state also plays a crucial role for its growth and expansion. To add on that, it enjoys the plethora of advantage which is orchestrated with the firm’s autonomy in its activities in the market (Aminbeidokhti, Jamshidi & Mohammadi, 2016). Conversely, the Consolidated Pastoral Company is virtually at a challenging position of growth resulting from lack of flexibility in its endeavors. This is attributed by the fact that its leadership is faced which some hardship due to low turnover in the stock exchange. However, the privacy of its operations is heightened since the authorization is through the court of law, unlike the AACo. These analyses are imperative in that it points out the accountability state of the two corporations as far as total quality management is concerned.

Discussion and Conclusions / Recommendations

The administration of the two companies should lead standard appraisal to see what they should initiate in their associations. Moreover, they ought to consider the welfare of its clients through improving the customer service by training the staff especially those who work at the front office part on how to handle customers. Exhaustive comprehension of the business sector is another angle that the organization ought to contemplate. When the firm understands its business community, it gets to be simpler for them to know how best they should serve their customer. This will empower the firms to devise new approaches different from its rival companies across Australian region in the agricultural sector. This is geared towards productivity and realization of good profit for the venture. AACo and CPC need to survey their strategic objectives and be prepared to acknowledge any positive change in the framework which can sustain them in the meat industry. Additionally, quality management strategies put in place need to be fully implemented in their organization to aid tem to realize the firm’s goals and mission. Furthermore, the companies can as well venture into production of substitute products to expand its market instead of relying on few products. This can be dairy productions so as to widen their market and thereby maximization of the profits which comes as a result of such business sector.


Aminbeidokhti, A., Jamshidi, L., & Mohammadi Hoseini, A. (2016). The effect of the total quality management on organizational innovation in higher education mediated by organizational learning. Studies in Higher Education, 41(7), 1153-1166.

Calvo-Mora, A., Pic?n-Berjoyo, A., Ruiz-Moreno, C., & Cauzo-Bottala, L. (2015). Contextual and mediation analysis between TQM critical factors and organisational results in the EFQM Excellence Model framework. International Journal of Production Research, 53(7), 2186-2201.

Catt, J. (2016). Implementation of a Total Quality Management System. In Organization and Management of IVF Units (pp. 217-229). Springer International Publishing.

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Taylor, M., & Tonts, M. (2016). Agriculture in Chains: Farms, Firms, and Contracts. Regional Resilience, Economy and Society: Globalising Rural Places,

Tzamalis, P. G., Panagiotakos, D. B., & Drosinos, E. H. (2016). A ‘best practice score'for the assessment of food quality and safety management systems in fresh-cut produce sector. Food Control, 63, 179-186.

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