Professional Communication Skills: Diversity In Business Essay


Discuss about the Professional Communication Skills for Diversity in Business.



Business that function across cross borders often face various challenges in regards to diversity in culture. In order to overcome the limitations posed by such diversities businesses are increasingly incorporating in diverse workforce such that they can cater to customers and competition in a better and enhanced manner. This enables businesses to establish their core competencies and enhance competitive advantages thus, becoming leaders in the market segment they cater to. the following report deals with various articles, journals and websites that has been refereed to for the purpose of conducting this research.


The study was undertaken by utilizing various peer reviewed articles as, D.A. Griffith, S.T. Cavusgil, and S. Xu, S, (2008) “Emerging themes in international business research” , this article was present in the Journal of International Business Studies, Volme 39 issue 7, page number 1220-1235 (Griffith, 2008).

Another article used for this research was, C. Herring, (2009) article ‘Does diversity pay?: Race, gender, and the business case for diversity.’ in journal of American Sociological Review, volume 74 issue 2, pages 208-224 (Herring, 2009).

Both these articles discusses regarding emerging trends in business, which is diversity. The first article explains details of diversity in context of international business, which is very relevant. As increased globalization and internationalization of business have made corporation become more diverse in their workforce and stakeholders pattern. The second article evaluates the various aspects of diversity by evaluating the various diversities that are attended today in businesses. The second article pin points and discusses relevant areas in which companies can diversify as in race, gender which are very prevailing topics for discussions.

Both the articles obtained are post 2007, from the era which was increasing rise in globalization and internationalization of businesses. Prior to that period only very famous brand names considered including diversity to cater to different markets.

The information obtained from these journals covers important aspects regarding diversity in business. Data in these articles are already peer reviewed further it has been cross checked for accuracy and authenticity.

There were websites also used for the purpose of the study, one the most important website source was, (, Retrieved on 9th December 2016).

Forbes is a very reliable website for disclosing and analyzing data pertaining to companies. The study conducted by Forbes reflects pertinent data reading diversity that is currently affecting businesses. The website contains various instances from corporates which have led to success by adopting diversity in their businesses.

The website contains recent data of companies that have incorporated diversity in their workplaces to gain significant results. It has very detailed analysis of facts and figures that ease understanding and analysis. This source of information can be used to develop the study and also quote necessary examples from there.

Forbes is an authentic body that ranks companies for their achievements and provides various company related data. This source of information is highly reliable for considering into study and developing for consecutive analysis.

Articles from magazines and newspapers also formed valuable source of information for the study. The article that used for the study are, F. Trompenaars and C. Hampden-Turner (2011) ‘Riding the waves of culture: Understanding diversity in global business.’ article is published by Nicholas Brealey Publishing (Trompenaars, 2011).

The article published is very relevant to the study as it studies the various impact of culture that has led businesses to adopt diversity. Culture is the primary issue that international businesses face hence accommodates diversity. This article covers all relevant aspects of such culture in global business conduct.

The article is published in 2011, hence is only five years old. The article was written when businesses across world were opting for internationalization.

Any article published by Nicholas Brealey Publishing is edited and reviewd prior to its publication. Further the information in the article has been obtained from reliable sources. Thus the information is highly credible in nature.

Certain sources were however found to be inappropriate as their content did not match the requirement for the research. They were, F.G. Stevens, V.C. Plaut, and J. Sanchez-Burks (2008) article “Unlocking the benefits of diversity all-inclusive multiculturalism and positive organizational change.” in The Journal of Applied Behavioral Science, volume 44 issue 1, pages116 to 133 (Stevens, 2008).

J.L. Dreachslin (2007) article, ‘Diversity management and cultural competence: Research, practice, and the business case.’ in Journal of Healthcare Management, volume 52 issue 2 , pages 79 (Dreachslin, 2007).

Though these articles helped in developing general idea and knowledge regarding the concept of diversity in business. But they were not appropriate as they identified the issues in regards to organizational change and cultural aspect. Thus, not major conclusions was able to be derived from them.

Both the articles were from the age of globalization and internationalization but more recent articles for the discussion would have been more pertinent.

The source of information that was provided in these articles reference lists were not very reliable. Certain quotes did not contain adequate referencing. Thus, the sources cannot be deemed credible for usage for the purpose of the study.


The above periodicals, articles and peer reviewed journals, websites forms relevant sources for the study. Analysis was conducted primarily by resorting to their lines of judgments. These relevant sources helped highly to accomplish the research in a successful manner.

Reference List

Dreachslin, J.L., 2007. Diversity management and cultural competence: Research, practice, and the business case.. Journal of Healthcare Management, 52(2), p.79., Retrieved on 9th December 2016. Diversity in Business.

Griffith, D.A..C.S.T.a.X.S., 2008. Emerging themes in international business research.. Journal of International Business Studies, 39(7), pp.1220-35.

Herring, C., 2009. Does diversity pay?: Race, gender, and the business case for diversity.. American Sociological Review, 74(2), pp.208-24.

Stevens, F.G..P.V.C.a.S.-B.J., 2008. Unlocking the benefits of diversity all-inclusive multiculturalism and positive organizational change. The Journal of Applied Behavioral Science, 44(1), pp.116-33.

Trompenaars, F.a.H.-T.C., 2011. Riding the waves of culture: Understanding diversity in global business. Nicholas Brealey Publishing.

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