Perception Innovativeness Shopping In India Essay


Discuss About The Perception Innovativeness Shopping In India?



According to Laudon and Laudon (2016), the use of technology in the modern world has become very important in the business and especially in the banking sector. The banking sector in the modern world is too much dependent on the use of technology so that it can help in efficiently managing the bank accounts of the customers. The use of technology has also bought some problems and challenges such as external threats that need to be dealt cautiously. The researchers Reaves et al., (2015), was of the view that the increase in the cyber frauds along with the unintentional acts of the employees have led to secure the data in a confidential manner so that it cannot be used for misguiding activities. Most of the banks nowadays are exposed to the risk of cyber attacks, as there may be security breach of the privacy of data due to the various online modes of payments and the use of ATM cards. The number of attacks in the financial services has increased by four-folds than the other industries that are operating on a global manner.

Thesis statement

The major problem of the banks nowadays is to protect the data from the various fraudulent activities that are taking place in the world recently. This paper will aim to discuss the privacy and security issues that are faced by the banks with the change in the time so that it can be counter measured in an efficient manner in retaining the data that are present with the banks.

Privacy Issues

In the contemporary period of internet banking communication has become easier along with the exchange of huge set of data. That is why privacy concern is also important as no person can be trusted with the public networks without proper verification. Bhasin (2015) was of the view that most of the banks are trying to tighten the grasp of security in their work mechanisms so that the gaps between them can be filled properly. They are using the method of encrypting the data with passwords, Secured Socket Layer (SSL) and the use of User Awareness Programs, which might provide some resistance to the fraudulent activities that are being carried against the banks.

Cyber Security attacks on banks

As per Thakur and Srivastava (2015), the challenges that are being faced by the banks include the issues related to privacy, which includes the sharing of the information that is personal in nature. The sharing of the information with the third parties allows them in accessing the information of various personnel so that it can be used for the purpose of marketing and the numbers on the cards can be derived without the consent of the user. The collection of the personal data and information of the consumers will lead to blackmailing the people by the fraudsters.

Venkatesh, Rathi and Patwa (2015) pointed out that another problem that is associated with the cyber attacks on the banks is known as Phishing, which is an attempt that is made to obtain the information that is sensitive in nature. The fraudulent activities will result in getting access to the details of the credit card holder along with the passwords and usernames of the consumers. This is commonly carried out by messaging on an instant manner along with the spoofing that is done through e-mails. The access to the online information by the fraudsters will help them in gaining access to the bank details from where the money can be transferred without the knowledge of the consumers.

Apart from this, Srivastava and Gopalkrishnan (2015) opined that there is another problem that is known as cross site scripting (XSS), which is usually applied in the application on the web where the injections of codes are done in the web pages of the users so that it can be viewed by other users as well. This vulnerability is used by the fraudsters so that it can help in exploiting the consumers by bypassing their information so that they can gain the access to control their systems (, 2018).

Another problem as opined by Laudon and Laudon (2016) was that the banks are facing is known as Pharming where the user will be redirected to a fake site when they try to access an original site. This is done by changing the files that are present in the computer of the host or by using the theory of exploitation by increasing the level of vulnerability in the DNS server software.

Data retention problems in data security

Inukollu, Arsi and Ravuri (2014) argued that the acceptance of the challenges in the security system by the banks are becoming more complex with the passage of time, as most of the banks are trying to tighten their mechanisms of security with respect to the various activities that are taking place against them. They are using different counter measures such as anti-hacking and anti-key logging technology so that the data can be retained within the system. These counter measures will help in securing the safety of the banks so that the use of One Time Password (OTP) can be encouraged among the customers (, 2018).

Moreover, Roy and Venkateswaran (2014) were of the view that malware is another software program that is used by the fraudsters so that they can change the computer system without the consent of the owner or the user. It is inclusive of Trojan horses, worms and viruses so that it can result in influencing the confidentiality and availability of the system of banking. It has the ability to compromise the information within the system of banking so that it can result in loss of millions of rupees from the banks. The use of this software can be done to target the bank or the system of the user as well (, 2018).

Counter measures used by the banks

The banks are using the technology of database encryption so that it can prevent the internal employees from using the sensitive data who have access to the databases. The use of Transparent Data Encryption has helped the banks in encrypting the data within the database system by applying an asymmetric or a symmetric approach so that the encryption key can be used to store the master database of the banks (Thakur & Srivastava, 2015).

The Indian banks are also removing the unwanted data that are no longer being used within the system so that it does not unnecessarily compromise the security of the data. The retention and archiving the data will help the banks in ensuring that the data can be safely stored within a dedicated environment (Reaves et al., 2015).

Kiljan et al., (2017) pointed out that they are highly encouraging in using the system of SSL, which helps in establishing a secured connection between the client and the server. It works by creating an encrypted link between the browser and the server and the information that is sensitive such as the number on the credit cards can be secured with the use of SSL. The SSL communication can be established in to the system if the server of the bank has a Certifying Authority (CA), which constitutes of a pair of keys that is one public and private key each. There exists a third key as well known as the session key, which needs to be exchanged between the browser and the server so that the connection can be secured between the private and the public key.

Apart from these counter measures; Roy and Venkateswaran (2014) were of the view that the banks have to assess the risks that they are facing on a continuous manner with respect to the size, setup and the operations of business in an efficient manner. This will help in eradicating the risks that may result in effective controls of the security and the threats of identity. These loopholes can be measured and better designs can be implemented within the Indian banking system so that it can help in keeping a check on the fraudulent activities that are happening within the system (, 2018).

Reference List (2018). Data Security And Privacy Concerns For The Indian Banking Industry. [online] Available at: [Accessed 4 Feb. 2018].

Bhasin, M. L. (2015). Menace of frauds in the Indian banking industry: an empirical study. (2018). State of data security and privacy in the Indian banking industry. [online] Available at: [Accessed 4 Feb. 2018]. (2018). SECURITY AND PRIVACY ISSUES IN E-BANKING: AN EMPIRICAL STUDY OF CUSTOMERS’ PERCEPTION. [online] Available at: [Accessed 4 Feb. 2018]. (2018). Challenges in Privacy and Security in Banking Sector and Related Countermeasures. [online] Available at: [Accessed 4 Feb. 2018].

Inukollu, V. N., Arsi, S., & Ravuri, S. R. (2014). Security issues associated with big data in cloud computing. International Journal of Network Security & Its Applications, 6(3), 45.

Kiljan, S., Simoens, K., Cock, D. D., Eekelen, M. V., & Vranken, H. (2017). A survey of authentication and communications security in online banking. ACM Computing Surveys (CSUR), 49(4), 61.

Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education India.

Reaves, B., Scaife, N., Bates, A. M., Traynor, P., & Butler, K. R. (2015, August). Mo (bile) Money, Mo (bile) Problems: Analysis of Branchless Banking Applications in the Developing World. In USENIX Security Symposium (pp. 17-32).

Roy, S., & Venkateswaran, P. (2014, March). Online payment system using steganography and visual cryptography. In Electrical, Electronics and Computer Science (SCEECS), 2014 IEEE Students' Conference on (pp. 1-5). IEEE.

Srivastava, U., & Gopalkrishnan, S. (2015). Impact of big data analytics on banking sector: Learning for Indian banks. Procedia Computer Science, 50, 643-652.

Thakur, R., & Srivastava, M. (2015). A study on the impact of consumer risk perception and innovativeness on online shopping in India. International Journal of Retail & Distribution Management, 43(2), 148-166.

Venkatesh, V. G., Rathi, S., & Patwa, S. (2015). Analysis on supply chain risks in Indian apparel retail chains and proposal of risk prioritization model using Interpretive structural modeling. Journal of Retailing and Consumer Services, 26, 153-167.

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