Workplace communication can be termed as the process of transmission of information among the employees in a corporate set up. Workplace communication can be in non-verbal, gestural or verbal forms. At present due to technological innovations, the scenario of corporate communications has experienced major upheavals (Zhang and Venkatesh 2013). This executive summary outlines the fact to discuss about the techniques in which the challenges and opportunities of corporate communication in a workplace can be embraced, in relation to three informative article pieces.
Technology comprises many negative as well as affirmative effects. Technology has definitely assisted the languishing economies to upgrade their economic status and provide its citizens a better place to live (Argenti 2006). Contrastingly, technology has also contributed massively to the burgeoning levels of pollution in the environment and the maximization of toxic waste materials. Nevertheless, technology has also left a compelling mark upon the arena of communication in a workplace.
Technology has positively altered the scenario of corporate communication dynamically. A corporate set up can embrace and seize the fruitful opportunities which technology has brought to workplace communications. Information has become very easy to obtain through the enormous presence of the web as well as by other media forms. Unnecessary meetings and discussions to transmit vital business information can be reduced largely. These will help the employees in corporate set ups to give effective and smart performances in less time and within a reasonable business budget (Schultz, Castell? and Morsing 2013). Employees can also have great liberty in actualizing their work. Information can be efficiently outsourced and having a globalised work force has become a piece of cake for the corporate houses. This was unthinkable in the past because the employers kept a close tab on the work activity of the employees. Technological changes has made the communication process more visually attractive, informative and stimulating.
Along with the innumerable opportunities, technology has also led to the creation of acute challenges in the world of corporate communication. New age, modern communication has led to severe business loss for the corporate set-ups because of the ease in collecting transparent business information by the competitors. Substantial business information of a corporate set up can be easily accessed and taken advantage of by the rivals. To minimize this, corporate set-ups must utilize technology for the purpose of alliance and teamwork. Technology has amplified corporate communication in quantity rather than in quality. This tests the patience of the corporate employees. Due to overburden of information, employees tend to misunderstand and overlook vital guidelines. To overcome this, corporate set ups must provide constructive training to the employees to cope up with the pressure. In this era of instant rumors and tidings, corporate set ups can be bombarded by questions from the journalists and enquiries from the customers, most of which requires immediate acknowledgements (Barnaghi et al. 2012). If they are not acknowledged within a short time then the corporate set up faces the risk of disesteem and opprobrium. They do not give ample time for the corporate set up to prepare for press meets or seminars. To minimize this, employees must be taught about the concept of customer grievance redressal. The corporate set up must learn to take time, comprehend the whole issue and then gradually formulate a situation –specific response. Another negative effect of technological change in corporate communication is that it leads to fabrication of corporate information. People can resort to forgery and blackmailing. To overcome this, corporate set ups must coach employees about corporate ethical practices and etiquettes.
Therefore, from the above analysis, it can be said that technological changes has in fact, forcefully altered the countenance of corporate communications in the work place. Technology has transformed the phase of communication miraculously and has made it creative, innovative, time-efficient and convenient. However, both the sides of a coin can never be the same. Corporate set-ups must also create constructive remedial actions to make optimum utilization of the various communication challenges and shortcomings.
Argenti, P.A., 2006. How technology has influenced the field of corporate communication. Journal of Business and Technical Communication, 20(3), pp.357-370.
Barnaghi, P., Wang, W., Henson, C. and Taylor, K., 2012. Semantics for the Internet of Things: early progress and back to the future. International Journal on Semantic Web and Information Systems (IJSWIS), 8(1), pp.1-21.
Schultz, F., Castell?, I. and Morsing, M., 2013. The construction of corporate social responsibility in network societies: A communication view. Journal of business ethics, 115(4), pp.681-692.
Zhang, X. and Venkatesh, V., 2013. Explaining employee job performance: The role of online and offline workplace communication networks. Mis Quarterly, 37(3).