MGT502-Social Media Digital Communication Implementation Essay


The assessment task requires you to search and locate ten (10) sources in total that will be useful for completing your proposal and report for Assessment 2a and 2b. All resources must be from reliable academic sources, such as articles or academic journals. These resources must relate to your topic, which is on implementing a digital communication strategy within an organisation. Therefore, it is important that you have thought about what type of strategy you wish to focus on before you start your research. Some examples you might consider include:
1.Using Social Media in the workplace to communicate
2.Communicating companywide employee recognition
3.Boosting workplace motivation through innovative communication tools
4.Implementing instant messaging/group messaging, discussion forums and chatrooms in the workplace
5.Podcasts, internal blogs/vlogs as a means to communicate to employees
6.Using an internal intranet/social Intranet for employee interaction



As the business environment evolves and embraces the available technologies for business efficiency, social media communication is one of the digital communications that organizations can utilize. This communication tool allows organizations to interact with their customers and at the same time allowing employees to interact between themselves. Marrickville Pork Roll is a restaurant in Sidney Australia that specializes in fast foods. As the organization seek to move its business and reach out to more customers, social media communication comes in as a major tool for business coordination and interaction within the organization. This is through use of available social media applications to create a platform for both the organization and its customers. This annotated bibliography offers a highlight of the resources to be used in the proposal for developing a social media communication strategy for the organization.

Social Media Digital Communication Annotated Bibliography

The author is a scholar in the University of Argosy with an interest in the field in the field of communication especialy social media. The article highlights the significance of integrating social media in core organizational processes like marketing and advertising. This is due to the role that the internet plays in connecting organizations and their customers. The author analyses different trends that in the contemporary business environment and approaches that organizations can take to attain strategic advantage. The article is based on critical analysis of secondary data on the topic and the areas that have been discussed by other researchers. From this research, the author concluded that social media offers strategic benefits to the organization if implemented in the right way. By properly integrating social media into the organization, communication processes can be improved leading to increased interaction in the organization.

Being a scholar in the faculty of political science in the University of Targoviste, the author has experience in management communication issues within organizations due to his past work in the field of communication. This article focuses on the great influence of social media in exchanging information between different parties in the organizational environment. This means that social media is a new tool that organizations can use to improve communication within the organization. The author analyses conceptual models within organization communication literature to highlight the major areas that organizations need to focus on as a way of identifying the communication needs of the company. The author analyses how positioning social media within organizational communication by highlighting particularities can improve organizational processes. further, the author offers a set of steps to be used in developing an online communication strategy within the organization. the resource is relevant to the study since it highlights the importance of social media use within the organization and offers steps for developing a social media communication plan.

The article views the revolution that organization communication environments have witnessed in the prominet use of online tools likeMyspace, Twitter, Skype, Twitter and Facebook. These tools have created a new platform that allows online sharing of content in different groups of people. This means that new online communities have come which have opened different opportunities for organizations to explore. These media platforms have transformed information transher and sharing across the globe. This means that when developing a social media communication tool, an organization needs to integrate interpersonal and community elements in the tool to ensure that it meets its purpose. The author is an expert in communication processes and understands the requirements of good communication processes within the organization. therefore, this study concludes that when designing a digital social media communication tool, it is important to look at factors like customer interaction, bridging of communication gaps within the organization and privacy of the users. This study is important since it offers an insight on social media application in the organization and highlights the major areas that need to address when designing such like tools.

The authors are senior researchers in the university Tampere with interests in the use of digital communications to improve the workplace and wellbeing of employees. The article examined digital communication in the workplace to understand how it improves employee wellbeing. Content analysis was used in workshop discussions to collect data for the study. log data was collected and analysed through quantified frequencies. This study reported six major themes that affected work well being: the volume of digital communications; creativity expectations from the organization; quality of the digital communications; the rate of adaptation to new tools introduced in the organization; technical challenges and flexibility of the communication itself. The study reported that digital communications have better advantages to organizations and employees since they allow the flexibility of communication thus leading to increased wellbeing through autonomy and control. Further, the researchers found that social factors play a major role in the management of digital communication challenges within the workplace. This resource is important since it highlights the importance of digital communications in the workplace.

The authors are scholars in the field of E-commerce and M-commerce in Nigeria. The article analyses the rising prominence of internet and social communication tools as a medium of communication through socialization and transformation of information transfer or sharing in the organizations. According to the authors, social media has crept into organizations like the internet and transformed communication processes in the organization. through the internet, organizations are can access clients and communicate to them directly like any other communication tool. The article analyses different social media sites and the number of users that they have to determine which one can be used better. The authors argue that social media has major benefits to the organization and can be sued to create the brand image for the organization.

The authors view social media as a medium for fostering interaction between different entities in an organization. This is because it fosters the opportunity for feedback between organizations and their clients. The article analyses barriers that make it difficult to implement social media processes in the organization. Such barriers include the perceptions that people have, effective utilisation of social platforms, and the design of specific software for using and operationalising social media. The authors analyse different social media tools like crowdsourcing and how they are applied in the organizational context. This article offers an overview of the implementation process thus highlighting some of the challenges that organizations face when implementing social media communication processes. Such challenges include the Grudin challenge, failure of intuition and unobtrusive accessibility which determines the success of the communication tool. The authors suggest that the biggest barrier that organizations face when implementing such platforms are diversity and attracting people to the platform. This means that the organization is required to create its own platform that meets its needs while at the same time keeping in mind customer interaction issues. this resource is helpful since it elaborates on the barriers and challenges of implementing a social media platform in the organization.

The article analyses how social networks can been used in strategc communication within the organization. This is because it leads to effective communication activities in organizations.. This is through semi-structured interviews with organizational executives where social media has been applied in their organizations. The srtudy results show that social media affects internal and external communication due to its ability to offer extended communication outside the organization. This process allows the organization to interact with consumers within and outside the organization thus increasing business competitiveness. The article is relevant in explaining the factors that increase organizational communication through social media.

The authors are informatics scholars in the universities of Ionia and Norway respectively. They are researchers and publishers in the field of informatics ranging from organizational issues to human-computer interaction. This article views the increasing popularity of social media due to its introduction in organizations to allow the employee to interact more with customers. The authors are concerned with the lack of research on the use of social media in the workplace and whether it yields the expected results or is just a waste of time. The study examined 1799 employees to understand how social media is impacting their workplace. The study reveals that employees highly utilise social media regardless of their age to handle customer issues. further, the study reported that hedonic and utilitarian values have a major role on how employees use social platforms within the organization. however, the study concluded that social media use offers better results and improves work performance since it allows employees to easily interact with clients at the organizational level.

The resource is a critical literature analysis of the workof other researchers and how they analused the role of social media in organizations to illustrate how soclia media commonuication applications are affecetd by different models of communication in oranizational context. The study is a two-stage approach of critical literature review and proposes of a conceptual approach that indicates the models and theories that form the baseline of the social application. However, the study was limited by the wide coverage of social media topics which makes the literature review less exhaustive. This study, therefore, justifies the relevance of social-media tools in organizational environments and increases the possibility of developing necessary infrastucture for running such platfoms. This resource presents a social media framework and a sample case to to justify the application of social media use in organizations.

The author is a researcher with interests in the areas of organizational communication where he has published several research articles. This study views the internet as a major marketing tool in organizations since it creates opportunities that are far from the traditional marketing tools and strategies. the online environment creates new opportunities through communication tools like social media that allow real-time communication to specific consumer segments. According to the author, social media users have the power to turn on specific information that they need only rather than the traditional messaging approach where the information was less interactive. From the article, social media presents new opportunities that allow the organization to interact with users on a platform that makes it easy to achieve intended purposes. This resource gives an insight into the social media communication tool needs to be designed in an interactive way that allows users to extensively interact with the organization.


By implementing a social media communication strategy, Marrickville Pork Roll will be able to improve its communication strategy by improving its communication channels and increasing interaction between employees and with customers. A social media communication tool increases efficiency since it leads to improved communication patterns in the organization thus allowing organizational proess like customer requests to be handled in real time.


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