Bid Taxi services provided by the Ministry of Public Transportation is a new Taxi service that aims at improving the ride sharing services. The services provided by Bid Taxi riding services is very different from the existing services of taxi booking that operates in a pre fixed rate according to the time and distance. On the other hand, In Bid Taxi services, a passenger or the customer states the beginning and the ending point of the journey, time of the pickup and the number of passengers that are opting for the ride (Bai et al., 2014). The details that are provided by the passengers are broadcasted to the drivers who will then bid for the service in ten minutes. After bidding an estimated cost will be provided to the customer who will then choose their services. This is an innovative concept of providing Taxi service to the passengers. The system can be accessed with the help of an online application or the website of Bid Taxi (Wang, Cheu & Lee, 2014). The report provides an overview of the business operation of Ministry of Public Transportation. The report concludes with certain recommendation for improving the business operation of Ministry of Public Transportation.
The Bid Taxi services provided by the Ministry of public Transportation aims at providing a hassle free riding experience to the passengers by replacing the taxi services that works on a fixed rate basis. Since the costing of each ride will be based on bidding by the different drivers, it is expected to provide a cost effective taxi service to the client. The Bid taxi system has been developed keeping in mind the different requirements of the customers and the drivers as well (Wan & Chen, 2012). This competitive platform for the drivers will help the customers in booking the most cost effective taxi services. The business operation of the Ministry of Public Transportation is discussed in the following section.
Bid Taxi boards only the certified and experienced drivers in the service. This ensures that passengers get the best possible service. Furthermore, the vehicle on the service should be thoroughly checked and should have proper insurance as well. This enhances the business operation as customers or the passengers cannot complain about the inefficiency of the drivers.
Customers can book the Bid Taxi services either through the Smartphone app or through the web site of the Bid Taxi. Majority of the people now a day posses a Smartphone and therefore Bid Taxi is expected to engage a large number of passenger with their services (Seesan, Rungkasiri & Cooharojananone, 2012). Furthermore, the people who do not have an access to the Smartphone can request a service from the web site as well. This is expected to increase the customers’ engagement as well. The presence of mobile application and the web site can further provide a platform for the customer in providing the feedback or report any cause that needs attention. This is therefore an intelligent business process by Ministry of Public Transportation.
A start rating system is also introduced in the business operation of Bid Taxi. This rating system allows the customer and the driver to rate each other. This star rating system is an important business process of Ministry of Public Transportation. The rating system will considerably help the organization is managing and modifying their business operation according to the feedback received from the customer (Pueboobpaphan, Indra-Payoong & Pueboobpaphan, 2018). For example if a customer rates a ride poorly that indicates that certain things about the service needs re-evaluation. Either this can the service offered by the driver of the taxi or the condition of the taxi. Proper measures can be taken on basis of the rating in order to improve the services further. The major functionality of this rating system is that, it will increase the satisfaction of the customer as they get to voice out their opinion and complaints regarding their ride. This is open for the driver as well. A driver can also rate a ride and depending on that rating the management can improve their way of providing services (Maciejewski, 2014). This is therefore another consideration that the business operation of Ministry of Public Transport incorporates. The rating system is open for both mobile and the web services and on the drivers’ portal of the application. This will ensure a smooth business operation for Bid Taxi.
The business operation of Ministry of Public Transportation in providing the services of Bid Taxi ensures a secure payment option. The Passengers of a ride are subjected to pay the fee of the ride after reaching the destination (Agussurja & Lau, 2012). The payment option includes the use of credit or debit cards according to the convenience of the passengers. The payment can be received in form for Osko payments as well that will be held by the Bid taxi office. Osko payment is one of the most user friendly ways of transferring money (Lucas & Lau, 2012). If a passenger does not wish to pay in any of the methods, he/she can purchase gift cards from the supermarkets to pay for the services. Therefore, the business operation of Ministry of public health offers a secure payment platform and a very easy option for paying the fees of the services that are availed. This in turn increases customers’ satisfaction and gains the trust of the customers in engaging to the services once again.
With an aim of improving the customers engagement with the Bid Taxi services, service loyalty schemes are proposed in for of status point. When a passenger avails a ride, a status point is given to the customers for the rides paid. These points can be collected and can be used as a discount for future tip to the drivers or can be donated to the charity as well. This is again an another major process in business operation of Ministry of Public transportation as it will encourage more passengers not only to connect with the Bid Taxi service, but also will encourage the passenger to avail the services more than once as the loyalty bonus boints can be used only in the future rides.
Furthermore, the drivers associated with the Bid Taxi services are also rewarded with fuel discounts and gift cards by the company that will encourage more drivers to connect with the Bid Taxi service. This will flourish the business of Ministry of Public Transport to a great extent.
Ministry of Public transport fetches benefits from the every ride as the drivers or the taxi providers are required to provide a service fee to the Ministry of Public Transport. With the increase in the number of customer engaging with the Bid taxi services, there will be a higher business benefit for Ministry of Public Transport.
The recommendations for enhancing the services offered by Bid taxi are discussed in the following section.
Recommendations for improving the Business operation
The Bid Taxi is a service that aims at improving riding experience of the passengers by replacing the old taxi booking system. The business operation of the Ministry of Public Transportation is well arranged; however, certain modification can be made to the processes in order to enhance the profit margin of the business. The recommendations for enhancing the services provided by Bid taxi are as follows-
The time required for the bidding can be substantially reduced to enable the passengers with certain emergency services (Maciejewski, 2014). Emergency services can be incorporated in the Bid Taxi application where the waiting time will be considerably reduced. However, the customers might have to pay a higher rate in case of availing the emergency services. This is expected to increase the customers’ engagement with the Bid Taxi application. The extra charges to be paid by the passengers for an emergency service should not be very high. This might work against the business as well. feedback system can be proposed along with 24*7 customer service that will enhance the business operation of the Ministry of Public Transportation.
Customers’ safety should be another major consideration for the Bid Taxi services (Inquiry, 2012). While sharing a ride, if a customer feels the need of aborting the ride, he/ she can do it just by reporting the case in the app. Since the entire ride is tracked with the help of GPS, it should not be a problem to send help to the passenger who plans to abort a ride (Haque, Chin & Debnath, 2013). Safety consideration should be a major focus for the organization in improving its business operation.
These are the major recommendation for improving the business operation and profit margin of the organization (Lee & Wu, 2013). The safety considering will increase the customers’ trust with the application and is expected to increase the customers’ engagement.
Therefore, from the above discussion it can be concluded that the Bid Taxi can be a leading taxi service provider of the city. The report gives an overview of the different business operation of Bid taxi and recommends certain modification that can enhance the services offered by Bid Taxi. The Ministry of the public health transportation aims at providing a hassle free taxi booking system and an excellent riding experience to the passengers. The business profit of Ministry of Public Transportation comes from the service charges provided by the taxi drivers or providers.
Bid taxi is expected to provide an excellent riding experience to the passengers as the customers will be able to book a taxi with the help of a mobile application and the website of Bid Taxi. The services offered by the Bid taxi and the business offerings can be improved by bringing certain modification in the process. These modification although is not essential to incorporate in the business process in an urgent basis, but might bring a huge change in the profit margin of the business if incorporated in no time. The recommendations for improving the service operation of Bid Taxi and the business service of Ministry of Public transportation is discussed below
Drivers’ Training is an important consideration for bring a change in the services provided by Bid taxi. Driver training is important as it will not only enhance the skills of the drivers, it will also increase the customers’ satisfaction. It can be made mandatory for the drivers of the Bid taxi to participate in a training program of pre fixed duration in order to gain certain skills on how to behave with the customers and also to brush up their driving skills. This in turn will enhance the customers’ trust with the services provided by Bid taxi as it will confirm that only the skilled and the trained drivers are on board (Chen, 2014). A satisfied customer is more expected to return for a next ride and therefore, it is considered an essential need for enhancing the business operation of the Ministry of public Transportation. Implementation of a training program will be beneficial for the drivers as well. The certificate obtained for attending and successfully completing the training offered by the Ministry of Public Transportation might increase their job opportunity as well in future. Therefore, drivers training can be considered as an important business need for the organization.
Another suggestion or recommendation for the Bid taxi services for improving their business operation is to include the option of providing a long distance journey facility. The existing Bid Taxi application allows the passengers to book for a ride within the city or to be precise, for short distance journey. However, the organization could also include the facility for the customers to book the taxi services for short tours as well (Debnath et al., 2014). The pricing will be based on either the distance covered on the tour or the time spent in hours in the tour, whichever is greater. This will definitely increase the business opportunity for the Ministry of Public Transportation and is therefore recommended (Weng et al., 2017). This is capable of increasing the profit from the business as well as the services can be billed on an hourly rate as well.
These are the two major recommendation required for enhancing the business processes ministry of public transportation. This two small modification in the business operation of the organization can bring a huge change in the business operation of the organization.
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