Mediated reality politics Essay

There are several reasons to visit the belief that politics has become mediated and the affirmation that the media are the most important and most influential source of information in the domain of political science and sociology. The media is a vast and assorted set - incorporating everything from newspapers to books, television, radio and progressive digital media - and the relative significance of various media might vary across time as well as nations.

Thus, comes the need for a detailed analysis of our present outlook about what sort of media, citizens rely on for information about political and sociological discipline. Present-day media tech(s) and social media have incited antiquated peripheries to become dim and opened up for virtual interpersonal communication, instigating new questions about what “the media” refers to and the extent to which it affects the way people think about a certain personality.

Joyojeet Pal in his article talks about the impact of mediation of Politics in case of India. He talks about how our Hon’ble Prime Minister Shri Narendra Modi makes use media outreach and how it helps to build an image which is praised by many. He says that being associated with Technology is a very valuable aspect in Indian politics and has been pursued by many political leaders in neoteric years. Using technology is substantially seen as a way of social dominance.

The prime minister has been regular on various social media platforms form tweeting to blogs, from images and videos to his praised by many “Mann ki Baat” . All of which help him connect directly to his followers instead of any intermediary or third-person voice. One may think of him as a strong RSS player , who when appears on a political platform serves with an inspirational brand lecture. But , he is also a man having a accompanied hashtag , whose hologram speaks across the country to participate in the election, and whose YouTube channel stands as one of the best winning media accounts of a politician.

Media can enkindle a sense of statehood change the importance of one feeling over other. It can be verified by considering how having a number of famous state celebrities and heritage sites and ancient inscriptions belonging to state in a video effected people’s mind. People using technology and that too in Tamil , be it a SMS or Google , instantly proposed Tamil as the language of tradition and modernity. Political parties like DMK have been very strategic to keep significant scenes of females and apparently not urban using technology to ensure its spread broadly across classes. Images of DMK’s young Mayor Stalin were used to signify the next generation of it’s political leadership.

As a politician, being associated with technology seemed to have flattering response from the Indian public. N. Chandrababu Naidu posed himself as a tech-savvy politician in 1990s and this turned him from a regional politician to someone capable of national representation on a global neoliberal stage. Since then, news about technology have been at above par importance in India.

For a brief period CM(s) of various provinces ran widely publicized laptop giveaways to pose themselves as tech-savvy representatives. Eventually, technology became means of political campaigning. The distributed laptops came with preloaded wallpapers of political faces, some even having pictures emblazoned onto the laptop body as wallpapers were replaceable. As mentioned earlier this tech-praising image of a politician was an addition to the already existing traditional ties that helped win elections.

Hon’ble PM Shri Narendra Modi already had a deep rooted traditional base. The way technology extends for him is something worth confabulation.

Modi faced immense criticism since 2002 for his alleged role in the Gujarat riots. It made investors turn their back to the state as he was the current CM but since there were various Gujarat based firms which came forward in support of Modi the turbulence went minimal. After this incident the government went about creating a industrializing environment for businesses to grow. Modi had soon become a synonym for a modernizer and Gujarat’s growth curve came alongside other high-performing provinces of the country.

But, for several years Modi kept avoiding questions about the riots and slowly his name was in the among people barred from entering various nations and some union of nations as well. But , nothing could affect his following in the state and he was quite invincible in Gujarat polls.

Later in his tenure he started building up his image using the media and technology we are talking about. A series of well designed images of Modi were released featuring aspects which posed him as a modern progressive man with knowledge of economy, who had a global vision and stood for peace. He was shown using latest technology and even dressed different than a conventional Indian politician. Unlike the awkward single finger on keyboard in case of Naidu, Modi’s image had an fabricated suavity in it.

Modi started his own Facebook page, did an online Google hangout with Ajay Devgan who was , at that time, popular for his role in ‘Singham’. Modi started surfacing on social media and addressed people directly in first person. On Twitter he became the most followed Indian politician , second only to Shashi Tharoor. But , unlike Tharoor and most other’s on Twitter, Modi’s tweets were about his vision , addressed supporters, celebrated wide range of national icons, those who had historic or traditional importance and were assumed to stand for the right. He celebrated, paid respect and condolences as and when required like on sports and religious occasions of national importance and on demise of anyone active in popular imagination.

One of the major strategy he followed was to connect with the people directly. He made sure that his followers know their importance and that each of the task he undertakes is not just for his or BJP’s welfare but for the good of India as a whole. He on winning the general elections Tweeted “India has Won”.

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