Marketing Strategy, Text And Cases Essay


1. Discuss the key facts and critical issues of Zappos.
2. Discuss the key facts and critical issues Home Depot.


1. Introduction:

Zappos is an American manufacturing company specifically from the Bradford Pennsylvania, of United States. Several types of designs are supported by the company and are circulated the world. This is a private company with the brand recognition of Lighter manufacturer (Dzyabura et al., 2015).


Case summary:

The case study on the company named as Zappos includes the future outline sales. The study also includes the facing of competitive challenges by the respective company. In the field of online marketing, the company has a high belief that it would overcome the online service process and attracting the customers on a random basis. This company has drawn the best service provider in the products like shoes, hand bags, watches and other accessories. They also have the belief in the process which would assist them in providing speed in the service to the customer on a continuous basis. The company shows a high probability in focusing the delivery of the products to the customers. This basic factor of the company has put the online marketing sector of the company to a potential position. The main criteria of the company Zappos are to providing comfortable service and easy shopping. They also produce their marketing value to the certain level where they provide an objective for the help and assistance to the customers. Therefore due to this reason this company has moved to an extreme level in the zone of online marketing and online sales management. They also bring out their business at a strategic level where they include free return successfully, such as when the customer has received wrong shoes can be easily returned and revised free of cost. An email system has been developed so that the customers can emphasize their feedbacks and complaints and the booking direct to the customer executives of the company (Raska et al., 2015).

Case analysis:

The challenges that came in the way of marketing the online company Zappos, where drawing the attention of the customers, establishing a flexible online service to the customers, and also establishing a strategy which would help the company to produce a quality product to the customers (Raska et al., 2015). .

The main factors for the human resource management include the management of the entire circulation of the processes and products of the company. The managements also introduce strategies which manipulate the entire circulatory process of the company products and the marketing. By increasing different skills of the company the human resource management has helped Zappos to overcome the challenges and put itself in a potential position in online marketing (Nadeem, 2015).

The employees of the company are well trained; this is because the company believes in a well training of the employees. Therefore, the employees have produced high engagement quality to the marketing and production process of the company (Nadeem, 2015).

Executive decision:

There are several values of the training of the employees which would improvise the development. But the main ten core factors such as, qualitative training to the employees especially in the field of the internet as business processes. The WOW service also influences the core development of the company. The encouragement also plays a role in the field if managing a business out force. Whereas the least engagement includes the wrong shaped management and the cultures, brand and the business strategies. The ten core values are: delivery of WOW value, drive change, create fun, growth, and learning, do more with less, honest relationship, positive team, etc. (Ferrell et al., 2012).

2. Introduction:

One of the largest home products of selling the home repair products is the Home Depot. It was founded in 20 years ago, and the total number of employees currently working for this company is 100,000 respectively (Ferrell et al., 2012).


Case Summary:

The case study develops the journey of the company throughout the business process. This United States based company has tired its level best to provide strategies which can provide good service to the customers. The goals of this company include executive positioning in the interval of every 30 minutes to the customers. Among the employee list, about 70 percent are women; this is because several years ago a lawsuit was filed on behalf of 17000 employees because of the gender differences. In addition to the outcome of the act the company promised to each and every applicant would get a "fair shot" (Hannak et al., 2014).

Case analysis:

Yes, the Home Depot has undergone an accountable discrimination for the females. This was due to the standard of taking the people to the employment by gender discrimination. After the desperate treatment produced by the employees to the company has brought the company into an agreement where the company promised to hire the employees according to their abilities. At present, the female employees are hired for the post of cashiers and indoor tasks, whereas the males are applied for the repairing and the outdoor tasks respectively (Monestier, 2014).

Executive decision:

This Company has been able to correlate the technology by solving the issues in the job-related works. This allows the employees to check the job opportunities in their respectable workplaces and the required skills, required for each position (Hannak et al., 2014).


Dzyabura, D., Jagabathula, S., & Muller, E. (2015). Using online preference measurement to infer offline purchase behavior. Available at SSRN 2603264.

Ferrell, O. C., & Hartline, M. (2012). Marketing strategy, text and cases. Nelson Education.

Hannak, A., Soeller, G., Lazer, D., Mislove, A., & Wilson, C. (2014, November). Measuring price discrimination and steering on e-commerce web sites. In Proceedings of the 2014 conference on internet measurement conference (pp. 305-318). ACM.

Monestier, T. J. (2014). Where is Home Depot'At Home'? Daimler v. Bauman and the End of Doing Business Jurisdiction. Hastings Law Journal, 66.

Nadeem, D. (2015). Customer Loyalty At Any Cost: Why Is Social Media Poorly Integrated With Marketing Strategy?. Customer Loyalty at Any Cost: Why is Social Media Poorly Integrated with Marketing Strategy.

Raska, D., Sprott, D. E., Joireman, J., & Spangenberg, E. R. (2015). Consumer Attitudes and Intentions Regarding Environmental Behaviors: Effects of Firm-Stated Motives. In Marketing in Transition: Scarcity, Globalism, & Sustainability (pp. 216-216). Springer International Publishing.

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