b) Develop a comparison table* on the functions and reporting features of three competitors as a benchmark for Snazzy2U in its new Information System adoption. Compose an Information System Plan** taken into consideration the Strategic Management and current technology infrastructure needs of Snazzy2U.
The concept of performing business operations in a modern world includes varieties of concepts and technologies; based on which the management has to work upon. Now in the modern times, maximum business operations are handled by means of Online Communication and Technology system to meet standard customer requirements and to meet demand and supply in entire market segmentation. Apart from any other business, the boutique business is very rare and unique business to satisfy customer segmentation. The main fundamental of this assignment of this assignment is to develop the mobile application of boutique business and to research several companies with such similar application system. The researcher has worked as the Management Information System (MIS) manager of Snazzy2U Company.
Purpose of the assignment
The main purpose of the assignment is to motivate the student to think like Management Information System (MIS) Manager and to increase the number of companies to adapt the advance technology system in terms of performing the business of boutique business. The another purpose of doing this assignment is to highlight and reflect the advance features of boutique system; to highlight merits and demerits of mobile boutique business based applications. The researcher has also downloaded the company based mobile boutique application in which the researcher has manifested several inbuilt features; based on which the entire study of based applications is rely upon. The researcher has discussed the company Information System (IS) strategies using Value Chain Models, discussion on company Information System (IS) strategies using Competitive Forces Model, the development of comparison or bench mark table, the Information System (IS) plan of Snazzy2U Mission and Vision, company planning and budget in a relative stanzas.
Concept of Management Information System (MIS)
Management Information System (MIS) is a conceptualized database of financial information that is programmed and organized to produce a regular report for every level of an organizational management (high level, middle level and low level management) (Ward & Peppard, 2016). It generally helps organization to increase its profit from personnel investment and business processes.
Concept of Mobile Boutique System
Mobile Boutique System is a type of content management system that is capable of integrating and storing the services and content to mobile devices like smart phones, mobile phones, and PDAs (Schwalbe, 2015). It is very helpful and useful in maintaining and manipulating the organizational managerial tasks at a glance. It is an efficient and modular form of marketing. This concept is used by most of the electronic commerce websites. It is an efficient method in attracting more customers to incur maximum profit margins in specified products.
Introduction of Zalora, Forever 21 and e Shakti
Zalora (Boutique Company)
Zalora is the leading online fashion destination. It is the best online boutique shop in Malaysia. The company contains best branded products which stands out Zalora among all fashion online boutiques. Zalora is the title of Malaysian biggest online shopping criterion.
Forever 21 (Boutique Company)
Forever 21 is the form of an online electronic commerce marketing that allows customer to purchase online products. Forever 21 contain a branded quality fashion products situated in Malaysia. The company provides a wide range of intellectual products with a wide range of varieties.
e Shakti (Boutique Company)
e Shakti is an online women apparel fashion company that specialization in customization mass designer. The company works in a technological advancement and providing the products at moderate cost. The company designer is based in the countries of India, New York and California.
2. Discussion on Snazzy2U IS strategies using Value Chain Models
Overview of the Value Chain Model
The value chain framework is a model that assists to analyze the specific activities by which firms create competitive value and advantage. It generally includes inbound logistics inventory control and transportation operations scheduling (Cassidy, 2016). It is a set of activities that a firm operates in an industry in order to deliver the valuable product or service in a market.
Snazzy2U Company Value Chain Model Analysis
In this module the researcher has discussed the Snazzy2U Information System (IS) strategies using the model of value chain mentioned below. The value chain analysis model generally includes receiving, inventory control and transportation scheduling (Weske, 2012). The Snazzy2U Company wants to develop the applications of mobile boutique system and the concept of value chain analysis which will be more useful in maintaining and manipulating the concept of organizational management operations (Holtshouse, 2013). Snazzy2U Company has some major implementation of information system which generally includes office automation, search engine optimization, expert system, enterprise system and global information system. As the company is moving forward to achieve higher efficiency; there is a need of emergence to override the preference of development segmentation. In operations variations it generally includes assembly, packaging, machines, and equipment maintain ace. In this module, the customer service is also very important in maintaining the development services (Boehm & Thomas, 2013). As from the above study, it can be easily estimated that the company want to develop the mobile application for boutique shopping. The company has to minimise the cost overhead with increase the rate of interest rates.
Figure 1: Value Chain Analysis of Snazzy2U Company
(Source: Rosemann & vom Brocke, 2015, pp-110)
The above diagram mentioned diagram is the value chain model of Snazzy2U management. The marketing and sales department of the company generally includes the credit processes, pricing and invoicing; which helps the company to generate the sales and marketing criterion through the establishment of mobile application of boutique shop (David & David, 2016). Last but not the least, the service module of the Snazzy2U company manages and manipulates the customer service, problem resolution, audit survey and the survey of different customer segmentation in an online shopping market.
Examples of Value Chain Model Analysis
The example of Zalora began with a single store in Malaysia to become the most recognised fashion brand both globally and internationally (Holsapple, 2013). The company mission and vision is to motivate the spirit of every individual with latest quality of fashion accessories.
3. Discussion on Snazzy2U IS strategies using Competitive Forces Model
Overview of Competency Force Model
The Competency Force Model is also known as Porters Five Forces Model. It is very helpful and useful in manipulating the risk of entry of new buyers, bargaining power of suppliers, bargaining power of buyers and threat of substitutes of any company management (Alexander, 2013).
Snazzy2U Company Competitive Force Model
The Snazzy2U Competitive Force Model comprises of threats of new entry, competitive rivalry, bargaining power of suppliers, bargaining power of buyers and treats of various substitutes (Caniels & Bakens, 2012). As the Snazzy2U Company want to establish a mobile based application based on boutique; the company must aware of its substitutes like Zalora, Forever 21 and e Shakti. As mentioned above, that the above three companies are belonging to latest brand of fashioned products; the Snazzy2U must maintain the entry of time and cost, entry of barriers to both buyers and sellers (Weske, 2012). The company has to manipulate the performance of substitute based on market segmentation. The company has to maintain the buying power and the selling power of its competitor; so that the company must not suffer from failure (David & David, 2016). The most important thing in Competitive Force Model is the number of competitors and threat of substitutes in an upcoming future.
Figure 2: Competitive Force Model of a Snazzy2U Company
(Source: Beloglazov, Abawajy & Buyya, 2012, pp-760)
Examples of Competitive Force Model
There are various examples of how competitive force model can be applied to different types of boutique industries. The boutique company e Shakti is the perfect examples of competitive force analysis. The e Shakti faces an intense competition from Zalora and Forever 21 in terms of selling latest branded products in a particular region (Holsapple, 2013). This led the result of bargaining power of buyers and competition rivalry between two companies.
4. Development of Comparison/ Bench Mark Table
Description of Competitor Application Functions
The competitor of Snazzy2U comprises of Zalora, Forever 21 and e Shakti. These three competitors works on mobile based boutique application in which the company aim to sell all related marketed products via those applications (Alexander, 2013). These applications comprises of some major features which generally includes:
Zalora Applications Functions
The below company applications functions are written by researcher itself; on the basis of downloaded mobile based applications. The researcher has downloaded the applications from iTunes by which various intermediaries and modules are highlighted and reflected. There are several types of boutiques applications available on play store and on iTunes but the researcher has downloaded the Zalora, forever 21 and e Shakti mobile based applications. The company has core features of requesting sharing or feedback, logging and viewing of user answers (Schwalbe, 2015). The company also provides the facility to shop as the user wish anytime, get the fashion at premium fashion store, secure payment modes, exclusive discounts for first customer, easy navigation, add items to the cart, exclusive view of new arrivals, offer genuine best deal offer to all related customers and etc (Stadtler, 2015).
Forever 21 Applications Functions
The researcher has downloaded the applications from iTunes by which various intermediaries and modules are highlighted and reflected. The company provides the features of choosing the customer country and on the basis of the chosen country the customer are allowed to enter into special discounts (Caniels & Bakens, 2012). The companies save the customer faves and allow the access to get connected with latest varieties of products and services, easy navigation facility, useful emergency tool of shopping, secure payment mode option, push notification and etc.
e Shakti Applications Functions
The researcher has downloaded the applications from iTunes by which various intermediaries and modules are highlighted and reflected. The company provides the facility to choose between the two products allow the customer to maintain custom fittings, it provides the categories list, products gallery and details, list of products, secure payment mode option, sorting and searching products and etc (Willcocks, 2013). The company major facilities are not so good as the customer reviews and responses according to e Shakti is moderate.
Competitor Application Reporting Features
The competitor application reporting features implies the daily work rankings, competitor analysis on specified products, Google integration analytics, visibility of search, appropriate search volume, real competition automotive tracking, impact of domain and etc. Different companies have different software engineering optimization; on the basis of which the measurement of customer market segmentation can be manipulated (Stair & Reynolds, 2013).
Comparison of functions and reporting features of above three competitors against Snazzy2U Company future applications
As compared to the features of Zalora, Forever 21 and e Shakti there are many demerits by which the company can get enough advantage on the establishment of mobile based boutique application system (Weske, 2012). On the basis of customer responses and reviews the company Forever 21 has a major disadvantage of sorting the list of products, image quality of products are not so good and etc. The above there mentioned companies have many common features like navigation facilities, secure payment methods, list of products list and etc (Shapiro & Varian, 2013). As the company want to invent the mobile based boutique application system the company must work in an advance features of Zalora, Forever 21 and e Shakti.
5. Information System (IS) plan of Snazzy2U: Mission and Vision
Snazzy2U Company Corporate Mission
The Snazzy2U mission is to offer latest varieties of stylish clothes and accessories, standard brand names with the help of mobile application. The company aim to promise that its products will not require any type of alteration on any clothes item (Boehm & Thomas, 2013). The company is also aiming to provide best affordable prices on all items. The company is working to transform women lives by initializing to feel good through the appearance of mobile applications. The company wants to make the image quality in high definition; best navigation facilities secure payment mode method system and provide a latest and wide range of products (Holsapple, 2013). Apart from this, the company is also looking forward to adopt and implement the advance technology system in boutique mobile based application; so that in an upcoming future the company can create a monopoly in an entire boutique market system (Alexander, 2013).
Role of Information System (IS) for Snazzy2U Company
The role of Information System (IS) in Snazzy2U comprises of two segments which generally include retail sector and supply chain management system. The Information System (IS) plays a vital role in maintaining the point of sale attached by a database management system in order to maintain and manipulate the stock trade from the store, accommodation for middle to trade generations, the concept of Information System (IS) must provide the relevant information to it relative retailers via the mobile application (Stadtler, 2015). The main motive of adopting and implementing the Information System (IS) concept is to minimize the loss of shrinkage and security prevention features in a Snazzy2U company.
Vision of Information System (IS) for Snazzy2U Company according to hardware, software and others
The vision of IS for Snazzy2U is to provide the diagnostics of full hardware, parts installation and ordering, hard drive and memory upgrades, hard drive replacement, software installation, disaster agreement and data recovery, free charge for operating system installation and many more (Ward & Peppard, 2016). With the implementation of information technologies the facilities like instant text messaging, efficient use of mobile application, 24*7 application access is also available. Additionally, some specific plan for IS includes hardware acquisition schedule, system software schedule, application development schedule, maintain ace of software, training of personnel resources and etc (Schwalbe, 2015).
6. Information System (IS) plan of Snazzy2U: Planning
Snazzy2U Company Strategic Planning
The strategic planning of Snazzy2U generally involves some vital steps which include gathering facts, SWOT analysis, reviewing of inputs, strategic matrix, definition strategies and adjust and review of strategic (Ward & Peppard, 2016). The company follows the cycle of strategic planning like propose mission, propose goals, examination of internal and external issues, summarization of findings and formulation of positive strategy. As the company is planning to invent the mobile based boutique application the company strategic planning has to be strong and according to competitor’s rivalry (Stair & Reynolds, 2013).
Snazzy2U Company Tactical Planning
The tactical planning of the company is based on three tier management structures. The Snazzy2U tactical planning includes development, recognizing, and understand overreaching the tactical goals planning, specification of relevant resources, identifying the human resource commitments and monitoring of integration activities (Willcocks, 2013). The tactical planning is short term in terms of time frame of products; its focus is too narrow, the key tasks are based on day to day activity. The planning of Snazzy2U is totally structural and repetitive. The tactical planning of Snazzy2U Company mainly depicts the short term actions of an organizational management (Holtshouse, 2013).
Snazzy2U Company Operational Planning
The operational planning of Snazzy2U mainly includes the budgetary information, calendar of events, consultation immigration, maintain ace of company schedule, maintain ace of production, supply market and revenue. The operational planning is a detailed plan which is used to provide the clear image of how an organizational management contributes to the achievement of organizational goals (Boehm & Thomas, 2013). The operational planning mainly contains a standard of quality, desired outcome and resource and staffing requirements. The operational planning of Snazzy2U highlights the strengths and weakness of the company management, its potential growth areas, and reflects organization position in competitive market place (Ward & Peppard, 2016).
7. Information System (IS) plan of Snazzy2U: Budget
Estimation of an appropriate budget for the adoption of new Information System (IS) system
The concept of Information System (IS) generally includes organizing, collecting, and communicating of various information (David & David, 2016). In the company like Snazzy2U some major implementation and adoption of information system generally includes office automation, search engine optimization, expert system, enterprise system and global information system (Alexander, 2013).
The preparation of budget of an Information System (IS) enables the company management to set ceilings for beneficiaries for budget ad to prepare financial plans. The budget implementation of an Information System (IS) requires 128 direct budget beneficiaries, a system hardware architecture and FMIS module (Caniels & Bakens, 2012). The steps of IS planning in Snazzy2U generally includes assessment needed, identification and prioritization, set aim and objectives, development strategy, implementation and monitoring and evaluation.
Figure 3: Example of Digital Image
(Source: Caniels & Bakens, 2012, pp-170)
The diagram provided above is the perfect illustrations of estimating a budget plan in terms of an organizational management. The minimum budget required in implementing the IS system in Snazzy2U is based on three mentioned scenario (Ward & Peppard, 2016). As the company is inventing the mobile based application system of boutique; it needs to make a rough criterion of revenue structures.
8. Conclusion and Recommendations
The entire assignment concludes with the broad concept of Snazzy2U Company who wants to develop a mobile based application system of boutique business operations. The researcher has adopted and implemented several strategies relating to the relative content mentioned above. Apart from any other business, the boutique business is very rare and unique business to satisfy customer segmentation. Different Information System (IS) strategies using Competitive Force Model, development of comparison, company mission and its vision with respective to planning and budget are concisely highlighted above. As the company is planning to invent the mobile based boutique application the company strategic planning has to be strong and according to competitor’s rivalry. The planning of Snazzy2U is totally structural and repetitive. The tactical planning of Snazzy2U Company mainly depicts the short term actions of an organizational management. The researcher has also downloaded the company based mobile boutique application in which the researcher has manifested several inbuilt features; based on which the entire study of based applications is rely upon. As mentioned above, that the above three companies are belonging to latest brand of fashioned products; the Snazzy2U must maintain the entry of time and cost, entry of barriers to both buyers and sellers (Weske, 2012). The most important thing in Competitive Force Model is the number of competitors and threat of substitutes in an upcoming future. Every type of industries whether it is small scale or large scale it has three basic objectives which includes sales maximization, profit maximization and customer satisfaction. The researcher has reflected and mentioned some of the points of the concept of Value Chain Analysis in which the performance of an organizational management has been sorely highlighted.
Based on the above concept, the researcher want to recommend some major points this is very vital for every organizational management:
- It is strictly advisable to choose the good mobile application name with best suitability of competitor’s preferences, choosing the amazing icon for the company management.
- It is strictly recommended to manifest the competitor’s features and implement them in the form of advance technology.
- It is recommended to provide the best possible service to its ultimate customer; so that the customer tends to attract the new company as fast as possible.
- It is advisable to reduce the long term costs of the business with some major running costs.
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