Australia attains the tag of a country as well as a continent guarded by Indian and the Pacific Ocean. The mesmerizing musicality of the Sydney Opera House as well as the illuminated Harbor Bridge attracts the tourists across the globe (Australia.com, 2017). Far from these lightings are the Blue Mountains, Great Barrier Reef and the Royal Botanical Gardens, which takes the tourists a little closer to the ecological biodiversity of Nature. The museums act as an encyclopedia for the tourists regarding the cultural heritage, customs and traditions of the country. Within these sites, the name of Melbourne cricket Grounds is a popular attraction for the tourists, who are passionate towards sports (Australia.com, 2017).
It is the responsibility of the hospitality and the tourism industry personnel to keep the passion of travel alive within the minds of the tourists. This can be done by the provision of quality and innovative services at reasonable rates.
A country is known for its cultural heritage, traditions, and symbols. Preservation of these antiques adds to the roles and responsibilities of the hospitality and tourism industry personnel. Viewing it from other perspective, this preservation affects the purpose of visit for the tourists (Mok, Sparks & Kadampully, 2013).
Along with the other countries, Australia is one such name. One of the greatest tourist attractions is Melbourne rickets Grounds. Organizing famous one-day and tests rickets tournaments provides an opportunity to the tourists to be a part of a historic record formation by the well known players.
The serenity and calmness of the Blue Mountains and Great Barrier Reef invokes the tourists to get lost within the unknown realms of peace. These mountains inspire the tourists to aspire high in their lives (Australia.com, 2017). The playfulness of the aquatic animals in the Great Barrier Reef provides refreshment to the tourists.
Speculation of the antiques in the museum takes the tourists back to the historic period. The preservation of the rock of ancient ages proves beneficial for the students pursuing geography for their higher studies.
The Tourism System
An in-depth understanding about the dynamics of the hospitality and tourism industry can be achieved through the description of tourism system. The tourism system comprises of the personnel as well as the tourists, around whom the services revolve (Riley, 2014). The modern version to this system is the Tourism system Model, proposed by Neil Leper. The capability of the personnel to maintain the equilibrium between the supply and demand of the tourists is the main proposition of this model.
Adapting with the changing needs of the tourists reflects the dynamism of the hospitality and the tourism industry. Within this, consideration of the external influences helps the industry to preserve customer loyalty, trust and dependence.
Reviewing the needs, demands and requirements of the tourists in the 21st century, the parameter of new customers overpower the parameter of old customers (Waligo, Clarke & Hawkins, 2013). This is due to the adoption of social media and modern, technological apps, which has made the booking process easier. Presence of financial flexibility bridges the gap between the demand and supply. Along with this, financial flexibility results in the introduction of discounts, schemes and offers for the customers on bookings. Apart from this, financial flexibility acts as an address for the forces, which restricts the expansion of the business of the hospitality and tourism industry.
Tourist purpose of visit
People travel in order to get recreation from the hard, monotonous and drab work schedule. Viewing travel from a theoretical perspective, there are certain push and pull factors, behind the travel. The push factors consist of recreation, change and an urge to enhance and upgrade the preconceived experience (Page, 2014). On the contrary, the scenic beauty, cultural heritage of the destination pulls the tourists towards itself. Evaluation after travel adds to the penultimate parameter of the pull factor, which helps the tourists to speculate their achievement from the travel. Herein, lays the confrontation of the tourist with the real outcomes in comparison to the expected outcomes. Provision of attractive discounts, schemes and offers on the bookings an also be considered as a crucial factor, which attracts tourists. Achievement of success in this direction adds value to the purpose of travel for the tourists (Buhalis & Crotts, 2013).
Hospitality is one of the sectors, which can be considered to upgrade the behavioral conduct of the individuals. The category of individuals in the earlier sentence includes the waiters, hotel staffs and the personnel of the tourism industry. Attachment of the aspect of behavioral conducts here; exposing a courteous attitude towards the customers enables both the hospitality and the tourism industry to achieve prosperity in business. Combining the parameter of management in this discussion reflects the way in which these industries track their progress for the achievement of customer satisfaction. This essay reports the basic issues, which exists in these industries, with the help of tourism system and the purpose of tourist visit. Inclusion of theoretical framework enlivens the requirements of the essay.
Australia.com (2017). Explore Australia in 3600. Retrieved 28th April 2017 from
Buhalis, D., & Crotts, J. (2013). Global alliances in tourism and hospitality management. Routledge.
Mok, C., Sparks, B., & Kadampully, J. (2013). Service quality management in hospitality, tourism, and leisure. Routledge.
Page, S. J. (2014). Tourism management. Routledge.
Riley, M. (2014). Human resource management in the hospitality and tourism industry. Routledge.
Waligo, V. M., Clarke, J., & Hawkins, R. (2013). Implementing sustainable tourism: A multi-stakeholder involvement management framework. Tourism management, 36, 342-353.