Discuss About the Management and Organization Behaviour?
In recent era, the primary motive of every business organization is to earn huge profit by extending their business in the foreign market and reach to the global customers (Parmesan et al., 2013). The emergence of internet has provided a great opportunity o the business organization to reach to the every corner of the world. The growth of the business organizations in foreign country has become a usual thing in these days. While a business organization looks for expanding its business in the global market, there are many things to consider. The organizational management must consider tow major factors, that are – global consistency and local adaption. These two are key factors of a business organization that influence the growth of the organization. Any business organization that wants to put a strong footprint in the foreign market must follow these two factors. The development of the organization is highly dependent on these factors. However, these factors are not equally suitable for every business organization. It depends on the organizational structure and organizational product. This article is discussing about global consistency and local adaption and the requirement of these two factors on business development (Scannell & Gifford, 2013).
Global consistency method refers to a process where a business organization is operated by same rules, policies in every part of the world. The organizational management controls the business organization on the basis of same set of norms. This method is highly beneficial for the growth of the organization as it makes the decision making process easier for the organizational authority (Michaletz et al., 2014). While applying global consistency method the organizational management must consider the culture of the foreign market. Their organizational policy may not be appropriate for the foreign culture. An exemplary example of this situation is that an US business organization may function in 12 hours shift and the organizational management may keep the organization open for 24 hours. This policy may not be suitable for other countries, as the government of that country may have different labor rule and they may not allow long working hours in their country (Friedrich, Derpsch & Kassam, 2017).
While a business organization is operating in other countries they must implement local adaption policy for the business organization. Local adaption signifies that a business organization must consider the local culture and local values while designing organizational structure for the foreign industry. The organizational management must follow the business rules and labor laws of the foreign industry to establish a business organization in the foreign country and earn a desired position in the foreign market. It is important especially for the food industry (Dubin et al., 2015). It is evident that many countries do not allow pork as a food product. Any food company that expands their business in that country must avoid using pork in their food products. They must modify their organizational policy according to the social customs of that country. It will be helpful for the organization to operate their business organization in an appropriate manner. This procedure is considered as time consuming and cost consuming process. In order to adopt local adaption process, every business organization needs to conduct market research in the foreign country. This is tough for any business organization to conduct in all the countries they want to expand their business in. In this method, the process of the decision making and implementing new changes is tough as they need to implement all the adaption rather than the change that they want to implement in their organizational structure (De Mooij, 2013).
Every business organization must consider these two factors while designing their organizational structure. In this competitive era, every business organization is looking for the opportunities to put a strong footprint in the international markets. They are implementing new and innovative strategies to reach to the global consumers. It will help the organization to achieve long-term goal. Global consistency and local adaption is the two major factors that influence the growth of a business organization in the international market (De Lemos et al., 2013).
Global consistency is mostly preferred by the multinational business organization, as it operates in various countries. It is not possible for any business organization to design their organizational strategy and structure by considering the culture of all the countries in which they are functioning. The organizational management may face various difficulties while making any important decision. It is difficult for any business organization to make any quick decision by following the rules of different countries. Local adaption is mainly implemented by the companies that are mainly based in their own country but their products are available in all over the world (Dankers et al. 2014).
Coca Cola Company can adopt global consistency method to influence the growth of the organization. The organization is one of the renowned names in the beverage industry. It is known as a huge profit making business organization in world’s beverage industry. Although, headquarter of Coca Cola is situated in United States, it is a leading beverage company in all over the world. It operates in more than fifty different countries. The organizational management Coca Cola controls the organizational function by ‘Global Workplace Rights Policy’. In order to ensure the employee’s satisfaction they follow the policy. It motivates their employees to actively participate in the organizational function. The organizational management prefers to treat their employees fairly and equally. In order to implement this policy, the organizational management must adopt global consistency method. It will ensure equal rules and policies for their employees from every corner of the world. This will be helpful for the organization to flourish and meet the expectation level of the consumers. The organizational management of Coca Cola is known for it’s consistently quality performance. They follow the same health policy for the United States as well as China (coca-colacompany.com, 2017).
Automobile companies can adopt local adaption as it is evident that car companies like Forbes, Chevy, Suzuki that are situated in the home location, but the they deal in all over the world (Challinor et al., 2014). To control the foreign market the business organizations have to be aware of the business policy of that country as well as they must observe the market condition of various countries. This will be beneficial for the car companies to meet the expectation level of the consumers and earned desired position in the foreign market. In this case it can be stated that the safety rules of the US and China is not same. There are many similarities but due to the different market condition there are some differences as well. Car companies must observe the market restriction of different countries to understand the requirements of the consumers (Savolainen, Lascoux & Meril?, 2013). The car companies must understand the street conditions of foreign countries, population to design their car. It is often evident in the various advertisements that car companies add various new facilities in their products that support the street conditions of a particular country and the values of the country. By implementing local adaption method car companies can observe the market condition and requirements of the foreign country (Buckley, Ehrenberger & Angilletta, 2015).
As per the previous discussion, it can be stated that global consistency, local adaption is the two major factors that a business organization needs to implement to expand their business successfully in the global market. Although, both methods are not equally suitable for all the type of business organization, the organizational management must implement this method according to the organizational requirements. Global consistency is mainly adopted by the multinational company that is situated in various part of the world. On the other hand, local adaption is suitable for the industries like automobile, online payment companies that must observe the market condition of the foreign countries and the requirement of the foreign consumers, as the market condition or the requirements or preference of cars and payment structure of every consumer from different countries are not same.
Buckley, L. B., Ehrenberger, J. C., & Angilletta, M. J. (2015). Thermoregulatory behaviour limits local adaptation of thermal niches and confers sensitivity to climate change. Functional Ecology, 29(8), 1038-1047.
Challinor, A. J., Watson, J., Lobell, D. B., Howden, S. M., Smith, D. R., & Chhetri, N. (2014). A meta-analysis of crop yield under climate change and adaptation. Nature Climate Change, 4(4), 287-291.
coca-colacompany.com. (2017). coca-colacompany.com.
Dankers, R., Arnell, N. W., Clark, D. B., Falloon, P. D., Fekete, B. M., Gosling, S. N., ... & Stacke, T. (2014). First look at changes in flood hazard in the Inter-Sectoral Impact Model Intercomparison Project ensemble. Proceedings of the National Academy of Sciences, 111(9), 3257-3261.
De Lemos, R., Giese, H., M?ller, H. A., Shaw, M., Andersson, J., Litoiu, M., ... & Weyns, D. (2013). Software engineering for self-adaptive systems: A second research roadmap. In Software Engineering for Self-Adaptive Systems II (pp. 1-32). Springer Berlin Heidelberg.
De Mooij, M. (2013). Global marketing and advertising: Understanding cultural paradoxes. Sage Publications.
Dubin, M. J., Zhang, P., Meng, D., Remigereau, M. S., Osborne, E. J., Casale, F. P., ... & Jagoda, J. (2015). DNA methylation in Arabidopsis has a genetic basis and shows evidence of local adaptation. Elife, 4, e05255.
Friedrich, T., Derpsch, R., & Kassam, A. (2017). Chapter 3 Overview of the Global Spread of Conservation Agriculture. In Sustainable Development of Organic Agriculture: Historical Perspectives (pp. 53-68). Apple Academic Press.
Michaletz, S. T., Cheng, D., Kerkhoff, A. J., & Enquist, B. J. (2014). Convergence of terrestrial plant production across global climate gradients. Nature, 512(7512), 39-43.
Parmesan, C., Burrows, M. T., Duarte, C. M., Poloczanska, E. S., Richardson, A. J., Schoeman, D. S., & Singer, M. C. (2013). Beyond climate change attribution in conservation and ecological research. Ecology letters, 16(s1), 58-71.
Savolainen, O., Lascoux, M., & Meril?, J. (2013). Ecological genomics of local adaptation. Nature Reviews Genetics, 14(11), 807-820.
Scannell, L., & Gifford, R. (2013). Personally relevant climate change: The role of place attachment and local versus global message framing in engagement. Environment and Behavior, 45(1), 60-85.