Making Research And Decision For Business Essay


Discuss About The Research And Decision Making For Business?



For selecting the samples, the researcher needs to take into consideration, generational theory. This is in reference to the attainment of understanding regarding the expression, body language and reactions of the individuals towards the levied products and services (Sekaran & Bougie, 2016). This understanding is important in terms of the capability to group the audience based on certain common characteristics. Passion towards handicrafts, local cultural heritage are some of the factors, which people find while visiting the village shops. These characteristics are mainly found in the people belonging to the age group of 18-30. This categorization is in terms of passion towards the possession of cultural artifacts.

Along with the theory, marketing mix also helps in identification and specification of the samples. Experimentation with the handicrafts and their price in the form of exhibitions, free passes to museums provides proper guidance to the marketing personnel regarding the selection of the samples. Exhibitions and museums are the sources, which supports the marketing personnel to increase the trafficking of the audience towards the handicrafts (Hartman, DesJardins & MacDonald, 2014). Keeping high price might not be easy for selecting the target audience; however it would attract large number of audience.

For selecting the samples, the researchers as well as the marketing personnel need to abide by Data Protection Act (1998) for preserving the individual sentiments of the samples. Along with this, liberal approach needs to be taken in terms of comfort and convenience of the samples. If they feel uncomfortable regarding the proposed questions, they must be allowed to withdraw the process of interview or survey immediately (Iphofen, 2016).

Sampling options

The samples can be selected through simple, random and probability as well as non-probability basis. No theory or considerations are followed for selecting the samples on simple basis. In this category, the samples are selected simply for completing the purpose of data collection. This type of technique aggravates the complexities in terms of adopting efficient means for communicating with the selected samples. This is also the case with random selection (Iphofen, 2016). However, in the probability basis, the marketing personnel need to consider genetical theory, its impact on the selected samples among others.

Apart from this, non-probability methods also help in selecting the samples for business research. Within this, connivance sampling technique attains an important position. This is an effective method of selecting the samples, which are easily approachable. Typical examples in this direction are selecting the samples from the general public visiting a shopping mall. Here, there is only one condition, that is, to consider the willingness of the samples to answer the proposed questions (Patten, 2017). The reviews of this sampling technique are not always positive due to the errors in exact presentation of the responses provided by the samples. This sampling technique will be beneficial in terms of conducting business research on the tourists visiting the village shops. This is in reference to the attraction of the people towards the local heritage.

Using social media for informing the samples regarding the exhibitions on handicrafts is a typical example in this direction. This can be carried out by considering the common likings and disliking of the samples. Assessing the impact of selecting this medium upon the business is one of the crucial grounds for the undertaking beneficial decisions regarding satisfaction of the needs, demands and requirements of the identified target (Wedel & Kannan, 2016).

Uploading the image of the handicrafts, along with its specification and price, supports the audience to ensure whether it matches with their needs, demands and requirements. Apart from this, the means of survey and feedback makes the marketing personnel aware of the specific tastes and preferences. Effective consideration of these preferences acts as an agent in terms of selecting samples. This is also applicable for the parameter of price. Adopting premium pricing method and asking for review from the selected target can be accounted as one of the effective strategies, which can be adopted for aligning with the buying behavior of the sample size (Hartman, DesJardins & MacDonald, 2014).

Sampling plan

Target population

The whole population bearing direct or indirect relationship with the subject matter of the research is the samples. However, due to the lack of adequate time and financial resources, the researcher needs to select a stipulated sample size (Patten, 2017). This is applicable for this research also. The people belonging to the age group of 18-30 are passionate towards the handicrafts. This is in terms of the cultural heritage of a country, which pulls the tourists.

Sample frame

In a research, sample frame enhances the clarity of the readers regarding the sources from where the samples are selected. This includes individuals, members of a household and institutions, from where the samples are segregated from the whole population for collecting the necessary data (Levy & Lemeshow, 2013). As non-probability method is followed in this research for data collection process, therefore, the samples are selected from the visitors visiting the exhibitions and museums.

Sampling method

The samples for the research are collected through simple, random, probability and non-probability basis. In this research, the non-probability method is applied. Within this, the researcher selects connivance sampling technique.

Process for deriving the sample size

There are various determinants in which the sample size can be identified for completion of data collection process in business research. One of these is the experience, which needs the consideration of easy availability and convenience of the data. The second determinant is target variance. This is done by calculations and estimations as the sample derived can differ from the sample obtained. The third determinant is the statistical tests (Patten, 2017). This is done once the samples are selected. These tests ensure the appropriateness of the selected samples in terms of the required data. The fourth determinant is confidence level, which establishes accurate results and mitigates the chances of errors. In this research, the determinant of target variance would be appropriate in order to determine the sample size. This is in terms of varying targets in terms of the passion for local handicrafts.


Hartman, L. P., DesJardins, J. R., & MacDonald, C. (2014). Business ethics: Decision making for personal integrity and social responsibility. New York: McGraw-Hill.

Iphofen, R. (2016). Ethical decision making in social research: A practical guide. Springer.

Levy, P. S., & Lemeshow, S. (2013). Sampling of populations: methods and applications. John Wiley & Sons.

Patten, M. L. (2017). Understanding research methods: An overview of the essentials. Taylor & Francis.

Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.

Wedel, M., & Kannan, P. K. (2016). Marketing analytics for data-rich environments. Journal of Marketing, 80(6), 97-121.

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