The ethics statement of Levi Strauss Company is:
“Our ethical principles are the values that set the ground rules for all that we do as employees of Levi Strauss & Co. As we seek to achieve responsible commercial success, we will be challenged to balance these principles against each other, always mindful of our promise to shareholders that we will achieve responsible commercial success”.
This ethical statement is well written as it talks about the responsible commercial success. I liked the way Levi Strauss has used this phrase. It is important that organizations should not just focus on profitability and success but they should focus on the success in a responsible manner. In the current business environment, the concept of CSR (Corporate Social Responsibility) is an important concept and it is important that the organizations must use CSR to achieve sustainable development (Doh, 2012). I liked the way Levi Strauss has touch base the area of CSR and sustainable development. It is actually good that the company has not used these keywords but they have conveyed the message. With the focus on sustainable development, the organizations can actually establish a good rapport with employees, customers and other stakeholders (Doorey, 2011). It is also correct that the focus on ethical values and principles is also an important aspect of sustainable development and the organizations should not overlook this aspect.
There is not much that I did not like in this ethics statement. However, the ethics statement states of the company’s promise to shareholders to achieve responsible commercial success. One of the meaning of this statement could be that Levi Strauss is willing to take any steps to meet the promise to shareholders. I slightly disagree with this as I believe that organizations have flexible strategies and policies. In the current business environment, organizations should be willing to make the changes with the change in the industry or the competitive landscape. I believe that the companies must not compromise on their ethical standards and principles. Therefore, if a choice has to be made between shareholders value and ethical practices then the company should choose ethical values. It is also important that the organization must also inculcate these ethical values in the minds of stakeholders (Brenkert, 2010). The stakeholders of the company should be have a non-compromising attitude towards ethical and moral values.
Brenkert, G. G. (2010). The limits and prospects of business ethics.Business Ethics Quarterly, 20(04), 703-709.
Doorey, D. J. (2011). The transparent supply chain: From resistance to implementation at Nike and Levi-Strauss. Journal of Business Ethics,103(4), 587-603.
Pearce, J. A., & Doh, J. P. (2012). The high impact of collaborative social initiatives. Sloan Management Review, 46(2).