Legal Responsibilities Of Google: Research Essay

Question:

Discuss about the Legal Responsibilities of Google for Research.

Answer:

The legal responsibilities of a business are obligations that regulations and laws of the society within which business functions require it to execute. Little difference prevails between the diverse opinions on corporate social responsibility concerning what creates the business' legal responsibilities (Carroll & Shabana, 2010). Google is an American international technology organization that specializes in Internet-connected products and services and is required to comply with certain legal responsibilities. Therefore, Google Company has various legal responsibilities that are discussed in this paper.

First, Google has the legal responsibility of ensuring that information flows freely. The activities of Google, similar to those of other players in the internet segment, are grounded on the doctrine of the free movement of information (Syodinou, 2012). The freedom of information and liberty of expression, comprising both the right to spread and obtain information, are stated via the freedom to collect information and the autonomy to find, index, and offer links. The strategy of Google to navigate Internet traffic to its numerous applications and services also plays the function of assembling helpful consumer information that is critical for personalizing promotion (Syodinou, 2012).

However, the information that flows and is kept in the products and services of Google often correlate to the works safeguarded by copyright or sets up a large portion of a database. For example, the web that is shielded by the creator of the database has sui generis right (Coopers, 2014). A demonstrative example of copyrighted violation by-products of Google in Europe is the Google News of Belgian cases. Concisely, the editors of the Belgian Press gathering society Copiepresse required prohibitory sanction against Google in the year 2006 for having reused, stored, extracted, and reproduced the content of Belgium newspaper in its Google News everyday press review. Google had used the information without consent from editors of Belgium press (Cooper, 2014). Google was found guilty by the court as it had violated both the database and copyright Sui generics on September 5th, 2006.

Second, Google has the legal responsibility of allowing automated processing tactics. Through AdWords, the company permits advertisers to choose keywords for the purpose of ensuring that their advertisements get displayed to users of the internet in reply to those keywords being put in the search engine of Google (Syodinou, 2012). However, there has been an issue of keyword's use legality which matches trademarks. For example, pursuant to the conflicting positions articulated in the French case law, the Cassation’s French Court asked the subsequent basic quizzes to Justice’s European Court: First, if the Google’s use, within its AdWords advertising structure, of keywords analogous to trademarks made a breach of those trademarks (Syodinou, 2012).

The other important question was if Google could be freed from liability upon the basis of the E-commerce Directive's Article 14, in which case it was innocent of the breach. The Court on 23rd March 2010, ruled that while Google was functioning trade’s course, it was not utilizing the trademarks for its self-advertising service and thus it was impossible to hold it liable for trademark contravention (Syodinou, 2012). In the second main issue, the Court concluded that E-commerce Directive’s Article 14 ought to be construed as denoting that that the law stated therein relates to an internet service-giver within cases where that service giver has not done its functional role of such a type as to offer control over, or knowledge of, the stored data.

Google Corporation’s third legal responsibility is to protect the user’s privacy. The company’s privacy policy articulates three important elements. The first element is the information collected by Google (Synodinou, 2012; Google Registry, 2014). Google collects information in two ways comprising of information given by users and information it obtains from the use of its services by users. The second element is the manner the collected information is used. Google uses the collected information from Registry services of Google to improve, provide, protect, maintain and advance new services, as well as to safeguard Google Registry and her users. When one contacts Google Registry, your communication’s record might be stored (Google Registry, 2014). Your email address might be used to notify you about Google’s services and send you administrative messages. Moreover, Google Registry might process private information on servers within multiple nations all over the earth.

The company can store, transfer, and or process someone’s private information on a server situated in a foreign country. The other element is logging on and updating personal information (Holland, 2010). Whenever Google services are utilized, the firm aims to give you access to your private information. When that information is erroneous, Google tries to offer you means of quickly updating it or deleting it – unless you have to store that information for legal purposes or legitimate business (Cooper, 2014).

The fourth legal responsibility of Google is removing search results. For example, in Europe, the company has started removing search outcomes for searches on some persons in adherence to a contentious court declaration that inaugurated the purported right to be disremembered (Too, 2014). The European Union Justice’s Court ruled that it is the responsibility of Google to get rid of irrelevant or outdated search outcomes held by the third parties.

The Corporation’s fifth legal responsible is to ensure that all suppliers in their entire activities follow the regulations, rules, and laws of the nations within which they operate. For example, Google is devoted to safeguarding the workers’ human rights and treating them with dignity and respect as the international community fathoms. This applies to every employee, comprising direct employees, students, temporary, contractual, migrant, and any other kind of employee (Panmore Institute, 2017; Google, 2015).

The organization is legally responsible for safety and health of all people involved in its business. This is its sixth major responsibility (Google Inc., 2015). In this case, suppliers are obliged to know that in addition to reducing the occurrence of work-related illness and injury, a healthy and safe working condition improves the services and products’ quality, production consistency, and employee retention and morale (Google.org, 2014). A supplier is as well required to recognize that ongoing worker education and input is valuable to recognizing and solving safety and health issues at the place of work (Shenkar, et al., 2014). The safety and health standards are, but not limited to emergency preparedness, food, housing and sanitation, and physically challenging work.

Google’s other legal responsibility of taking care of the environment. The company believes that environmental responsibility is central to manufacturing unique products (Google Inc., 2014). Within manufacturing operations, a supplier would lessen adverse impacts on the natural resources, environment, and community while protecting the public's safety and health. The ecological standards include product content limitations, environmental management systems, and resource efficiency among others (Ioakimidis et al., 2006).

In conclusion, Google has the legal responsibility to certain things, and, therefore, it cannot ignore these duties. The corporation has the legal responsibility to ensure that information flows freely. The freedom of information and liberty of expression stated via the freedom to collect information and the autonomy to find, index, and offer links. Google’s other responsibility is to allow automated processing tactics, protect the user’s privacy, and remove search results. The European Union Justice’s Court ruled that it is the responsibility of Google to get rid of irrelevant or outdated search outcomes held by the third parties. Additionally, the company has the legal duty to create a healthy working environment for its employees, ensure that all it suppliers follow the regulations, rules, and laws of the nations within which they operate observed, and take care of the environment.

References

Carroll, A. B & Shabana, K. M. (2010). The Business Case for Corporate Social Responsibility: A Review of Concepts, Research, and Practice. International Journal of Management. 86-105.

Cooper, D. (2014). Google, the CJEU, and the Long Arm of the European Data Protection Law.Retrieved data-protection-ruling-extends-eu-privacy-law/

Google Inc. (2014). Google Inc. Form 10-K, 2014. Retrieved

Google Registry. (2017). Privacy Policy. Retrieved

Google. (2015). Responsible Manufacturing. Retrieved

Google.org. (2015). Data-driven, Human-focused Philanthropy –Powered by Google. Retrieved

Holland, C. (2010). The Google Settlement: a Brief Overview. Legal Information Management, 10(03), 181-183. doi:10.1017/s147266961000068x

Ioakimidis, M., Stergioulas, A., & Tripolitsioti, A. (2006). Environmental resposibility in the sport industry. Choregia, 103-116. doi:10.4127/ch.2006.2.1-2.103-116

Panmore Institute. (2017). Google Stakeholders & Corporate Social Responsibility (CSR). Retrieved analysis

Shenkar, O et al. (2014). International Business. London: Routledge.

Synodinou, T. (2012). Google versus the Law. Retrieved

Toor, Amar. (2014). Google Begins Removing Search Results Under ‘Right to Be Forgotten’ Law. Retrieved search-results-under-EU-right-to-be-forgotten

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