Leadership And Change Management: Research Methodology Essay


Describe about the Leadership and Change Management for Research Methodology.



The present study elucidates in detail the research methodology that can be adopted for analyzing the influence of the leadership strategy as well as the change management practices on the overall development of the firm Maxis Mobile. In addition to this, the current section also carries out an extensive study on the selected leader as well as the organization. Furthermore, the current study also illustratively assesses and reviews the current leadership and change management practices in the organization Maxis Mobile. This can help in detection of the current leadership practices and the change management practices and the influence it currently exerts on the overall performance of the firm. In addition to this, the current segment also analyses the transformational leadership strategy of the firm and examines different implications of different leadership and change management models.

Outline of the Research Methodology for data collection

The current section that outlines the research methodology that can be utilized for the purpose of evaluation of the influence of the leadership strategy and diverse change management practices on the overall effectiveness as well operational efficiency of the corporation Maxis Mobile (Grant, 2012). The research methodology mentions the process of conducting the entire process of the execution of the study that includes the methods of collection of the requisite data, selection of the sample, techniques of sampling and the process of evaluation of the acquired data.

The study on the influence of the leadership strategy and change management practices can take into consideration both the primary as well as the secondary data (Pickard, 2012). The primary data refers to the first hand data that can be selected from the direct field of survey. The targeted respondent that happens to be the employees of the corporation “Maxis Mobile” can be treated as the sample of the study. The sample selected based on the purposive sampling can help in the collection of large amounts of data by means of the diverse mechanisms (Pickard, 2012). The sample size can be selected to be 50.

Questionnaires can be utilized for the purpose of identification of the specific factors from the investigation of the respondents of the surve (Pickard, 2012). Questionnaire containing pertinent questions can be mailed to the managers of the organization for purpose of collection of different primary data directly from the field of the survey. The online survey can help in the collection of the requisite primary data for the study. The response percentage from the targeted respondents can help in collection of the requisite primary data that is required for the present study on the leadership and change management in Maxis Mobile. The sample consisting of the members of the staff of the organization are essentially selected purposively. Therefore, it can be said that purposive sampling has been selected in the present case.

In addition to primary data, the secondary data can also be used that can help in acquirement of the data that are acquired from sources that are already available (Pickard, 2012). Again, the secondary data can also be gathered from the empirical evidences and academic literature that can help in understanding different models and theories that can be implemented in the business for increasing the effectiveness of the business concern. The secondary sources of the requisite secondary data essentially include the books, journals, magazines, websites and newspapers among many others. The members of the staff of the organization Maxis Mobile can be selected as the targeted respondent that is the population for the research survey.

The primary as well as the secondary data can help in analyzing the overall leadership as well as the change management in the organization. Again, both qualitative and at the same quantitative analysis can be used for the purpose of evaluation of the collected data. The quantitative analysis therefore comprises of the mathematical as well as the statistical analysis of the numerical data that is obtained from the study that essentially includes the quantitative data. The quantitative data for the present study can be gathered from the research survey that is conducted online with the willing partakers of the study along with the secondary data that encompasses the company accounts. In addition to this, the study can also include the qualitative analysis that can include thematic analysis based on different written accounts of diverse past events as well as company declarations presented in the financial statements of the company.

Study of the selected leader and the organization

The leader selected for the study is the Morten Lundal, the Chief Executive Officer of the Maxis Mobile. Morten Lundal joined the corporation during the year 2004. Morten Lundal was instrumental in establishing different alterations that are considered important for the growth as well as transformation of the telecom operator (Digital News Asia., 2016). Under the potential leadership of Morten Lundal, Maxis Mobile gained greater share of the mobile market, generated higher revenue, higher levels of earnings and increased price of the shares considerably. In addition to this, the chief executive officer, Maxis Mobile, has demonstrated the capability of assuming bold steps and make radical alterations in order to align the entire organization to different expected transformations in the industry and demand of the consumers (Digital News Asia., 2016). The able leader that is the chief executive officer of the company Maxis Mobile also concentrates on innovation as well as development of management and focuses on providing overall leadership to the corporation. Therefore, it can be hereby ascertained from the study of the selected leader of the corporation Maxis Mobile that the company maxis Mobile has benefitted from the leadership strategy of the firm. However, the study of the selected leader of the firm Maxis Mobile also reveals the fact that the leadership strategy adopted by the leader also put emphasis on the change management practices that has yielded positive results. In addition to this, it can be hereby established from the study of the selected leader of the corporation Maxis Mobile that the leadership strategy can be aligned to the transformational leadership strategy (Digital News Asia., 2016). The Transformational leadership strategy adopted by the leader of the firm therefore concentrates on the intellectual stimulation, individualized consideration, inspirational motivation and idealized influence (Moynihan et al., 2012). The transformational leadership strategy adopted by the selected leader of the firm can therefore help in attainment of the leaders by means of responding to different individual needs of the followers and thereby empowering them (Battilana & Casciaro, 2012). This strategy also helps in alignment of the goals of the entity, individual leaders, group as well as organization. The transformational leadership therefore can influence various positive alterations that can ensure success of the organization (Moynihan et al., 2012).

The organization Maxis Mobile that is considered a leading service provider of communication in Malaysia that can enable different individuals, families as well as different business concerns to acquire benefits. In addition to this, the Maxis Mobile is a publicly listed organization, headquartered in Kuala Lumpur, Malaysia, that serves different areas that includes diverse areas of Asia as well as South America (Maxis Berhad - Investor Relations: Investor Overview., 2016). The company Maxis Mobile that is committed to provide different unparalleled end-to-end internet experience help in introducing advancements in connectivity and increased technological innovation. The study of the goals and objectives of the organization also substantiates the fact that the identified leadership strategy of the firm is also aligned with the identified organizational objectives (Spillane, 2012).

Review and analyze the current leadership and change management practices in the organization

The current leadership strategy of the firm can be analysed from the strategies adopted by the leaders of the fir. Maxis Mobile appointed Morten Mundal as the chief executive officer of the corporation who acts as the leader (Maxis Berhad - Investor Relations: Investor Overview., 2016). Therefore, the working strategies of the firm can help in comprehending the leadership policies of the corporation. The current leadership practice of the firm therefore is said to be influenced by the policy of the top leader. The analysis of the current operations of the corporation and structure reveals the fact that the company has an experienced leadership team headed by the CEO Morten Lundal and that helps the new recruits with deep sense of knowledge as regards the business while gaining chances to be mentored. The leadership of Morten Lundal that essentially assumes resolute leadership as well as visionary style can assist in the process of the organizational restructuring. Morten’s leadership also focuses on clarification of the doubts as well as leadership uncertainty that essentially hovers around the company. The principles of leadership followed by the new leader has brought about different changes in the organization that in turn can not only sustain but also retain strengthen the overall operations of the organization in the competitive business environment. In addition to this, the Maxis Mobile also shows strong commitment towards education as well as development of leadership by introducing the “Maxis Scholarship for Excellence Awards (MSEA) to excellent students of Malaysia who will be joining international universities (Maxis Berhad - Investor Relations: Investor Overview., 2016). The MSEA also helps in identification of the academic results, great character as well as attitude along with the capability that in turn can help in recognition of future talents and ability to develop as leaders. The telco corporation also implements different transformation program that can help in focussing on implementation of positive changes in the organization. The company has therefore implemented advanced network that can cover around 90% of population and the 4G LTE that has doubled to more than 70% of the coverage (Maxis Berhad - Investor Relations: Investor Overview., 2016). The transformational leadership that focuses on innovation and radical alteration that can match with the expected changes in the industry can help in generation of positive results.

As mentioned in the annual report of the firm, the year 2016 can be regarded as the second phase of transformation that supports digitalization (Maxis Berhad - Investor Relations: Investor Overview., 2016). This shows that the business practices of the firm can help in enhancement of the leaders and attain the Maxis Leadership Expectations. The anticipations also become the foundation of the leadership development programs. This management program can help in increasing the technical skills as well as people leadership skills to the leaders that in turn can help in introducing innovative business practices. Maxis therefore support change and responds to different alterations by providing differentiated, unique offerings for different digital-savvy clientele. Channel alteration initiatives also modernised different retail outlets that doubled during the year 2015 with more than 170 locations throughout Malaysia. Therefore, Maxis implements the digitization under the able and experienced leaders and supports positive changes (Von Krogh, 2012). This also includes the primary changes in the functioning setup that includes the IT as well processes that are indispensable to uphold organization’s ambitions. The organization therefore also need to put up and attain new potential in different areas that includes innovative selling as well as provisioning, digitalized outlets, buyer opinion (big data) and the cloud among many others (Von Krogh, 2012).

Application of current practices in Maxis Mobile Sdn Bhd

Maxis Berhad welcomes Morten as the new CEO (Chief Executive Director). He was the much-speculated appointment with the company named as Maxis Berhad. Lundal Morten believes in resolute leadership as well as visionary style. This new CEO (Morten) transforms the way by working for Digi.com Bhd from the year 2004 to 2008. Transformation is important in business in the fast-evolving environment. It was known to the shareholders that nothing was going well within Maxis and there was need for immediate change. Morten made transformation smallish Digi into a leader for prepaid segment in the global marketplace. Maxis Mobile Sdn Bhd operates its business in telecommunication industry. It is advisable to Maxis Mobile Sdn Bhd in developing the best practices that bring change in the business practices (Schalock & Verdugo, 2012). With the use of conceptual models, it is easy to align with organizational strategy for making the regulatory adjustments in accommodating the business environment. Maxis Mobile Sdn Bhd company policies require executive directors for emphasizing values as well as attitudes at work.

Rothaermel (2015) argues that effective leaders has the responsibility in keeping the management systems on the correct uses of financial resources at Maxis Mobile Sdn Bhd. Change implementation will help Maxis Mobile Sdn Bhd getting advanced with other nearest competitors in and around the world (Schalock & Verdugo, 2012). Change comes along with threats as well as advantages as there are high risk factors for companies adopting change management policies. It is because there are no full-proof rules whereby organization can attain revenue generation in the upcoming financial years. Organization can make effort in minimizing risk as far as possible as it is impossible to avoid risk in any business organization (Johnston & Marshall, 2016).

Morten had planned for constructing managerial structure within Maxis. The hierarchy was heavily wood decorated. This involves 40% of managers for carrying out the business operations. As rightly said by Jeston & Nelis (2014), Maxis Mobile Sdn Bhd uses best leadership culture in following with the command especially for all the possible departments. Role of leadership takes at all levels of organizational level at Maxis Mobile Sdn Bhd. Executives should find ways in implementing change management leading towards success rates in the business process (Goetsch & Davis, 2014). In order to implement any kind of change, CEO and other top executives need to visit all departments for understanding the current management at Maxis Mobile Sdn Bhd. Leaders should take utmost attention in listening to the employee grievances and complaints. They should solve the issues addressing the complaint of the workforce at Maxis Mobile Sdn Bhd (Schalock & Verdugo, 2012).

Leadership Model in Maxis Mobile Sdn Bhd

Transformational leadership is purely based on the ability of the leaders that motivate followers with their charismatic leadership. In this present case organization, Morten (CEO of Maxis Behad) has intellectual stimulation as well as individually considered as possessing leading attributes and has charismatic personality. This means that Morten leads his employees on correct path by implementation of new ideas and policies within Maxis Behad. Morten enhances high morale as well as motivating factor that help employees in working more within the business organization.

Figure: Transformational Leadership adopted by Morten at Maxis Behad

(Source: Hayes, 2014)

Hayes (2014) suggests that leadership model will help Maxis Mobile Sdn Bhd in having the best leadership practices at the organization. Leadership theories are one of the most unique leadership styles that enable managers for adopting the change management strategies. Morten- (CEO) of Maxis Mobile Sdn Bhd adopts transformational leadership strategies for attainment of future strategic goals and objectives. According to Grohar-Murray et al., (2016), leadership styles adopted by managers at Maxis Mobile Sdn Bhd should be two-way and transparent so that employees can communicate any grievances to their immediate seniors.

Trait Theory- This particular theory will help Maxis Mobile Sdn Bhd in understanding the unique personality traits of leaders at Maxis Mobile Sdn Bhd. It helps in suggesting number of personality traits as well as characteristics at Maxis Mobile Sdn Bhd (Goetsch & Davis, 2014). Different individuals have unique personality traits that will help in bringing change in the business organization. This helps in determination of effective strategy for leadership changes in and within organization for the given theory under study. This particular theory helps leaders at Maxis Mobile Sdn Bhd in conducting good decisions for the team members.

Behavioral Theories- This particular theory helps in answering the questions regarding the work of an effective leader. It helps in understanding the behavioral aspects of leaders working at Maxis Mobile Sdn Bhd (Cummings & Worley, 2014). It works along with the current working environment in accordance with leadership as well as change management process. Leaders using the theory for bringing changes in managerial actions for behaving in a particular working area.

Kurt Lewin Force Field Analysis Change Model in Maxis Mobile Sdn Bhd

Maxis Mobile Sdn Bhd can use Kurt Lewin Force Field Analysis Model for managing business in an effective way (Cameron & Green, 2015). This particular model serves as a strategic tool for understanding the required changes at Maxis Mobile Sdn Bhd. The Force Field Analysis proposed by Kurt Lewin helps in describing the overall plans as well as strategies that can be utilized for comprehending the needs in both professional as well as personal environment. The Kurt Lewin’s force field analysis refers to both the driving as well as restraining forces that determine the present state. The driving forces refer to the positive forces that can bring about the changes in the organization. In addition to this, the restraining forces are essentially those factors that can act as impediments in the process of the implementation of the change. The driving forces in the organization Maxis Mobile include the transformational leadership of the CEO Morten Lundal that has brought about diverse positive changes that in turn can affect the revenue as well as the market share of the organization. The positive forces that help in bringing about assertive changes include the value added business services orienting around managed services, process of cloud computing, machine-to-machine as well as security solutions. The new CEO of the organization has also implemented several changes that includes the restructuring of the organization for becoming more responsive towards the requirements of the customers and thereby focuses on four key areas, namely, the Consumer Business, Enterprise Solutions, Digital Services as well as Sales and Services. However, the restraining forces that act as an impediment include the attitude of the members of the staff of the organization regarding the changes. The uncertainty hovering around the concept of the change also acts as an obstacle and the level of the expertise of the employee can restrain the changed strategies. It can bring change in both corporate as well as physical environment at the same time. Implementation of change management at Maxis Mobile Sdn Bhd will bring responding towards business environment for operating purpose (Avolio & Yammarino, 2013). Resistant of change is important for solving the issues with dissatisfaction in aligning with current performance level of Maxis Mobile Sdn Bhd. Kurt Lewin effectively identified four major forces that helps in bringing modification of challenges for addressing the business issues as well as splitting of factors in against change. Application of Kurt Lewin Force Field Analysis helps Maxis Mobile Sdn Bhd in designing effective leadership as well as change management strategies in the most appropriate way. Beck & Cowan (2014) explains that force field analysis aims at assisting leadership of Maxis Mobile Sdn Bhd for making informed decisions in the near future.


At the end of the study, it is concluded that Maxis Mobile Sdn Bhd requires bringing changes in their leadership styles. Leaders at Maxis Mobile Sdn Bhd should use power as well as influence in getting things done for future analysis purpose. Maxis Mobile Sdn Bhd leaders should continuously monitor business operations and guide the followers in the discrete direction. Change is a well-planned as well as managed process that proves beneficial to the business organization. These benefits should be well understood before applying organizational systems. Therefore, this study gives detailed study on the leadership as well as change management in the conceptual matters in the business process. The above analysis focus mainly on the data collection method for analyzing how effective leadership as well as change management at Maxis Mobile Sdn Bhd. Survey method and interview method are adopted by the researcher for conducting the research using data samples from the individuals. Transition management should gain in creation of right insights for bringing changes in the staff member’s attitudes. It is essential to have transparent communication at Maxis Mobile Sdn Bhd and conducting research in understanding the needs as well as expectations of customers in desired way.

Reference List

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