Japanese Business Etiquette Essay


You are to prepare a formal analytical essay of strictly no more than 1500 words on Japanese Business Etiquette and steps that Emily can use to make a favourable first impression when she visits Japan to meet with Mr. Hamasaki.



As emphasized by Dunn (2013), Japanese Business Etiquette is one of the most craving keywords on Overture search-engine. Politeness, sensitivity, and good manners are the primary pillars of Japanese business etiquette. It has been observed in the case scenario that Emily is craving for expanding her Condiment Shop in Japan for drawing the attention of Japanese customers. She is not aware of the Japanese etiquette so that she can interact with Mr. Hamasaki, a senior manager of popular business store of Japan. Hirschmeier and Yui (2013) stated that in order to flourish the entire process of business in Japan Emily needs to have an in-depth knowledge and experience about the needs and demands of Japanese customers. She has to be accustomed with the Japanese culture so that customers over there show their interest in purchasing products. As per the case scenario it is quite evident that Emily is not very much aware of the business etiquette of Japan. Therefore, before expanding the entire business process she should gain detailed information about the culture and trend of Japan. Based on their culture and ethics, Emily would have to implement business strategy and policy for running Condiment Shop in the market of Japan.

Martin and Chaney (2012) opined that this particular study has focused to provide an in-depth analysis on how Emily should adopt Japanese business etiquette for fulfilling the needs and demands of the customers. Depending on the Japanese culture and beliefs, Emily has to form the product quality as well as service process. At the same time, it is also undeniable that the entire management of Condiment Shop should be endowed with Japanese ethics so that employees belonging to Japan show their interest for being associated with the company of Emily. This particular study has focused to make an in-depth critical analysis on Japanese Business Etiquette that Emily can follow for running their entire chain of business.


As emphasized by Washington, Okoro and Thomas (2012), Japanese business etiquette ensures that both men and women at their office premises should maintain formal attire in order to keep up the internal environment of business disciplined and cultured. Men are primarily preferred to wear dark suits with light shirt at the office premises especially from the month of October to April. On the other hand, in between the May to September men are allowed to wear half sleeve attire due to the extreme hot weather. At the same time, women are also allowed to maintain formal attire at the time of office hour for maintaining organizational behavior. As per Japanese culture and belief attire reflects on the personality of an individual. Therefore, Emily before setting the management rule about the costume of employees should be aware of Japanese culture. She should never allow her employees in wearing casual dress at the office premises. This particular decision may affect on the overall business decision of the employees as well.

While arranging a first meeting Japanese always intend to maintain a formal gesture before shaking their hand to each other. As per the Japanese cultural tradition, an individual should bow before staring the face to face meeting or session. Okoro (2012) stated that Emily needs to know this particular gesture very well as she is willing to meet with Mr. Hamasaki for a serious business meeting. Mr. Hamasaki being a senior to Emily would definitely expect a proper gesture from her at the very first meet up. Therefore, this particular gesture would be very much beneficial for Emily to make a rapport with that person. On the other hand, Japanese culture believes on individual performance. As per the business tradition of Japan it is believed that individual performance is highly important for rendering the success of business. In order to render the revenue growth of the organization every single employee has to give best performance. A particular group would be able to perform well only when an individual employee becomes active within the team for fulfilling the business target. Therefore, in order to make an entire group active an individual should have complete endeavor towards the team performances. Therefore, the business experts of Japan should focus on individual performance rather than group activity. Emily while recruiting the employees with her business process should recruit those employees who are skillful and competent enough in this particular business field. She should focus the performance level of every individual employee.

Japanese culture believes on the health and security of the employees. As per the business ethics in Japanese etiquette business organizations should be responsible for the health issues of employees happened at the workplace. Lee (2012) opined that with the help of health and safety act people facing any kind of health issue at their workplace need to get necessary co-operation from the business experts. Company should take the responsibility of those employees by bearing the health cost (Eckard Marchiori, Carraher & Stiles, 2014). However, while launching the entire process of business Emily should follow health and safety act at her workplace so that employees can feel secured in being associated with the organization of Emily.

It is undeniable that Emily has started her journey from Perth. The cultural trend of Australia completely differs from the culture of Japan (Guffey & Loewy, 2012). The products that Emily has manufactured for her Condiment Shop, was focused for the customers of Perth. After the expansion of business process Emily is having the responsibility of fulfilling the needs and demands of Japanese customers as well. Therefore, they should render variety of their products and services. The primary product with which Emily is dealing includes chilli sauces, pastes, chutneys and jams. In order to draw the attention of Japanese the organization should enhance their product variety so that customers belonging to different geographical cultures and attitudes show their interest towards the brand manufactured by Emily. Fujio and Tanaka (2012) opined that Japan is endowed with cross cultural communication. Japanese organizations are possessed with large number of employees belonging to different cultures and attitudes. Cultural diversity is one of the most significant factors with which Japanese organizations are dealing. Therefore, Emily while recruiting the employees with her business process should never any specific choice towards a particular religion. Employees should be recruited as per their skill and competency level. Every single person belonging to different cultural backgrounds and attitudes should get scope to be the part of her business organization.

Cook (2013) stated that manner and gesture is one of the most significant etiquettes that Japanese tends to follow while making a business deal. While talking to a senior the employees have to maintain a proper gesture for showing the respect or gratitude towards the senior employees. Putting hands into the pocket at the time of making interacting with a senior is a gesture that is against business etiquette of Japan. Therefore, Emily while meeting up with Mr. Hamasaki should never show that kind of gesture which is against their etiquettes. At the same time, an individual employee is not allowed to pointing a person by using finger in a group meeting or interpersonal meeting. Gesteland (2012) opined that Employees are not allowed to open up any gift in front of everyone in order to avoid embarrassing situations. This kind of embarrassing situations may hamper the rhythmic process of business. As a result, employees may be deviated from giving a good performance towards the business services.

Emily before launching the business wings in the market of Japan should follow these etiquettes strictly. On one hand, maintaining etiquettes are necessary for drawing the attention of target customers. On the other hand, in order to recruit Japanese employees within the business process Emily should follow these business etiquettes strictly. De Mente (2012) stated that without having a proper business etiquettes and business ethics no organization can perform well. While expanding the business in Japan Emily should follow the same.


After making an in-depth critical analysis regarding the important of business etiquette in Japan some of the major recommendations can be provided that Emily should follow before expanding her Condiment Shop. It can be suggested to become flexible with communication. Emily is having the background of Australia. Therefore she may have to face difficulties in communicating with the people of Japan while making the business deal. Thus, before expanding the entire business process Emily should have proper flexibility in her way of communication so that Japanese employees do not get hesitated in interacting with her.

On the other hand, Emily should be flexible in her psychological belief as well so that she can take a collective decision while implementing necessary business strategy and policy. On the other hand, it can be recommended that Emily while recruiting an individual employee within the business process should never focus on the religion and cultural background of that individual. Employees should be recruited as per the skills and competency level of an employee. This particular study has focused to make detailed discussion about the business etiquettes of Japanese.

Reference List:

Cook, H. M. (2013). A scientist or salesman? Identity construction through referent honorifics on a Japanese shopping channel program. Multilingua-Journal of Cross-Cultural and Interlanguage Communication, 32(2), 177-202.

De Mente, B. (2012). Japan: Understanding & Dealing with the New Japanese Way of Doing Business. Cultural-Insight Books.

Dunn, C. D. (2013). Speaking politely, kindly, and beautifully: Ideologies of politeness in Japanese business etiquette training.

Eckard Marchiori, B., E. Carraher, C., & Stiles, K. (2014). Understanding and overcoming business etiquette differences in Japan, Turkey, and the United States of America. Journal of Technology Management in China, 9(3), 274-288.

Fujio, M., & Tanaka, H. (2012). Harmonious disagreement in Japanese business discourse. Discourse perspectives on organizational communication, 81-100.

Gesteland, R. R. (2012). Cross-cultural business behavior: a guide for global management. Copenhagen Business School Press DK.

Guffey, M. E., & Loewy, D. (2012). Essentials of business communication. Cengage Learning.

Hirschmeier, J., & Yui, T. (2013). The development of Japanese business: 1600-1973. Routledge.

Lee, C. Y. (2012). Korean culture and its influence on business practice in South Korea. Journal of International Management Studies, 7(2), 184-191.

Martin, J. S., & Chaney, L. H. (2012). Global Business Etiquette: A Guide to International Communication and Customs: A Guide to International Communication and Customs. ABC-CLIO.

Okoro, E. (2012). Cross-cultural etiquette and communication in global business: Toward a strategic framework for managing corporate expansion. International journal of business and management, 7(16), 130.

Washington, M. C., Okoro, E. A., & Thomas, O. (2012). Intercultural communication in global business: An analysis of benefits and challenges. The International Business & Economics Research Journal (Online), 11(2), 217.

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