Issues Regarding The Sustainability Of The Organization Essay


Choose one Organisation Who Work as Non Profit and Write down a Case Study.



The world is filled with diverse and unique animals and species which makes this third bluish green planet of the solar system, the only planet to sustain and develop life forms. Earth is filled with many different and unique species of animals, which make it unique planet in the solar system. There are different kinds of life forms on earth that contributes to its uniqueness. Australia is one such country in the world, which is home to different, unique and diverse species of animals. The country has in total about 71 per cent of the entire terrestrial mammal, 86 per cent of the entire terrestrial species of bird and about 50 per cent of the entire species of reptiles and frogs. Australia is one of the most significant countries in this world for its biodiversity. However, the biodiversity of Australia is facing a crisis of extinction. Australian Wildlife Conservancy is a non-profit organization which is aimed at conserving the wildlife of the region. This report discusses the potential for sustainability for the organization, the need for volunteers in it and the treatment of volunteers VS the paid employees. It also discusses the point of differentiation within the community, the positive or negative issues regarding the sustainability of the organization. It also upholds the concern of the stakeholders and the relation to the theory.

Potential for sustainability:

Organizations like the Australian Wildlife Conservancy are significant in the day and age of today. The organization is entrusted with the duty of conserving threatened wildlife and ecosystems in Australia. The potential for sustainability for the organization is high. The world nowadays is standing at a risky point where few of the unique species of animals stand at a point of risk of getting endangered (Mason, Bulte and Horan 2012). The delicate condition of the status of the diverse wildlife in the whole world, particularly in Australia has led to the formation of organization like the Australian Wildlife Conservancy (, 2017).

The recent trend in the world that can be observed is that many species of animals are slowly becoming extinct or face the risk of becoming extinct. Thus, organizations like the Australian Wildlife conservancy help protect the endangered wildlife species in Australia. This Australian organization is dedicated to protecting and giving shelter to the wildlife species. The organization manages 26 properties spanning across 3.8 million hectares, including noteworthy regions like Cape York, Kimberley, the Top End and Lake Eyre (, 2017).

Need for volunteers:

The Australian Wildlife Conservancy is dedicated towards the conservation of wildlife in the continent of Australia. Organizations such these need more helping hand as the area that they monitor and cover spans a large area. The volunteering of eager volunteers make the work or the task of caring and nurturing for the endangered species a lot easier as the task is divided equally amongst the staff members and the volunteers of the organization. The volunteering to organizations like these is essential as more resources are needed to work more efficiently. Although volunteering for this cause may be physically demanding, there is strong need for many individuals or helping hand for the protection of the endangered wildlife (Dickman and Wardle 2012). There are various activities like conducting scientific surveys, clearing and also setting up traps, walking transects and survey work are all done with the help of staffs and volunteers of the Australian Wildlife Conservancy (, 2017). There are other works like land management which includes fence maintenance, weeding and clearing tracks. It also takes into account the general sanctuary maintenance which includes repairs or paintings. The volunteer activities of organizations like these demand a lot of energy and enthusiasm. Activities include a lot of physically demanding activities like climbing, digging, walking for extended period of time, lifting, pulling loads often under extreme conditions like heat, cold or dry weather (Baruch-Mordo et al. 2013). Thus, a moderate to high level of fitness is required in all the volunteers. The volunteers should possess a medical certificate of physical fitness.

Treatment of volunteers VS paid employees:

Australian Wildlife Conservancy has two main staff sections, namely, operations and science. These two teams work collectively in a combined manner to implement, measure and design the efficacy of the strategies of land management that are undertaken by the company. Basically, each division of the staffing category has four main categories. The four categories for science stream are: National Science and Conservation Manager, Regional Ecologist, Wildlife Ecologist and Field Ecologist. The four categories for the operations stream are: National Operations Manager, Sanctuary Manager, Regional Operations Manager, and Land Management Officer (, 2017). The Australia Wildlife Conservancy also offers positions for volunteering service to interested candidates. The treatment of the volunteers and the paid employees of the organization are both very efficient and good. The company looks after its employees as well as the volunteers as without keeping good care of the employees; efficient working cannot be achieved by the organization. In order to achieve efficient working and thus achieve the desired goals, the volunteers and the paid employees have to be treated equally with love and care.

Point of differentiation within the community:

The point of differentiation of a product generally indicates the offerings of the product that are relatively distinct from the offerings by the competitors in the market. In this case, the Australian Wildlife Conservancy is a unique organization that aims at acquiring lands to turn it into a sanctuary. This technique is unique to the organization. It spends less on administration and fundraising than other organizations. The total expenditure allotted to administration and fundraising of the organization was 12 per cent during the last year (Mason, Bulte and Horan 2012). The organization manages many land activities such as the management of fire as well as the control of feral animal, which is a unique feature in Australia. It has already established two large areas that are feral herbivore-free within the mainland Australia especially in Wongalara and Morrington (, 2017). The Australian Wildlife Conservancy manages fox and feral cat free land within the mainland Australia compared to any different organization in Australia. Another feature that distinguishes the organization from any other organizations is that about 25 per cent of the staff of the organization are field ecologists who study and nurture the life forms in vast areas of land and take care of the animals that are in danger.

Positive or negative issues regarding sustainability of the organisation:

The positive issue regarding the sustainability of Australian Wildlife Conservancy is that the world is in dire need of organizations like these which help to protect endangered species and conserve the wildlife. The wildlife conservation is a relevant issue that needs immediate attention from all sectors of the society. It is an important issue that is plaguing the world in these recent times (Robbins 2012). The negative issue regarding the sustainability of the organization is that it requires more effort and dedication from the part of the volunteers to participate and work for the cause of protection of endangered species of wildlife. Sometimes, getting the required number of staff and volunteers for activities like these that are strenuous becomes a task.

Relation to theory:

Service to community or helping the society to move forward by achieving a proper balance is necessary to move ahead. The saving of endangered of species is an act of service to the community as it helps in maintaining the balance in the ecosystem and nurturing and caring for the endangered species (Braverman 2015). The theory of community development lists the genotypic functions into four categories. They are production, support and maintenance, managerial or political and planning and adaption. These four categories are essential for any type of community work to materialise. The Australian Wildlife Conservancy also relies greatly on these four steps to plan out their work.

Stakeholders concern:

The stakeholders nowadays are very concerned about the reputation of the company. The Australian Wildlife Conservancy relies greatly on volunteering and the dedication of the employees. The organization might not get just returns to its investments as is expected. The concern of the stakeholders is that the company might not enjoy a profitable outcome as is expected from any company of the world.

References: 2017. Australian Wildlife Conservancy. online Available at: Accessed 2 Apr. 2017.

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Robbins, K., 2012. Strength in numbers: setting quantitative criteria for listing species under the Endangered Species Act.

Braverman, I., 2015. Wild Life: The Institution of Nature. Stanford University Press.

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