The act of transforming information from one place to another or from individuals to individuals is called communication. There are different categories of communication and the communication can be done in one way or more than one way. These categories are verbal communication, non-verbal communication, written communication & visualizations. There are different theories of communication and each theory discusses communication processes. In this assignment I am discussing three important communication theories. These three theories are Cognitive Dissonance theory, Communication Accommodation theory and Coordinated Management theory. In this essay I am discussing one live communication and its impact and the role of learning the communications theories and aspects for appropriate communication.
Cognitive Dissonance theory advocates that the experience of disagreement is aversive & people get motivated to avoid this. In order to avoid the feelings of the disagreement, there is a need of avoiding hearing views that do not favour them and oppose their own. People modify their beliefs in order to match their works. In this regard people seek assurance after they make a decision that is very difficult.
The theory of Communication Accommodation verifies the motivations and the effects when two speakers shift their communication styles. This theory advocates that during the communication, people try for accommodating or adjusting their style of speaking to other people. In this process communication is done in two ways. They are divergence & convergence. Divergence communication is used by the people with strong ethnic and they focus on the group identity. Convergence focuses on the need of the social approval and that is done by frequently by the people from powerless group (www.mhhe.com, 2017).
Coordinated management meaning theory advocates the importance of the conversation. Coherence & coordination in the conversation is attained by co creating meaning by the people. Stories develop the coherence and the coordination occurs when stories are lived. The theory advocates on the importance of individuals and their society. It is through the hierarchical structure the individuals organise the definitions of the literary messages that they receive in a day (Daiton, 2017).
The communication cited is about an incident that has been observed by me in my workplace. In this incident I have found that three people were working together in the workplace. I found that one of the executive stood with arms crossed on chest and head is down. In the communication process I have found that both have sign of sincerity & innocence.
In the communication of these three executives in my workplace I could find that the communication is done in a good environment and all are communicating with sincerity and all have their expressive communication. The facial expression of the people show that they have desired self-image and they all want to present to each other (Barash, 2013). The communication is taken place in a situation where the individuals are liked, appreciated & admired by each other. The communication is goal oriented and the faces of the individuals express that all respect themselves to achieve their needs.
In this situation I have found the importance of the communication accommodation theory. The conversation pattern shows that the individuals feel they are there in a group and the individuals accommodate the communication by convergence. They are ready to alter their behaviors in order to match the conversational pattern (Thatcher, 2012). In this process of the communication I have found that there is positive effects and the attract is increased for the social approval of the communication.
Noise in the communication process is also very important. It is something that disturbs or interferes in the process of the communication. The noise can be physical or psychological. The noise can disturb the communication at any point of time (Collins, 2009).
Feedback in the process of the communication is assessed. In the communication process the receiver responds to the sender. The sender confirms that the receiver has received the message when the receiver gives the signal that the communication is successful. The signal sent by the receiver may be in the form of the spoken word or with some non verbal sign. The feedback only assures that the communication has been successful. The feedback is important in the communication. It gives the sender of the communication a message that the communication is successful or not (Debasish & Das, 2009). When the sender gets the feedback in a negative way he or she takes preventive measures.
In the live setting that I have discussed in this essay also reflects about the co-orientation in the process of the communication. The communication becomes successful when people with equal perception & interpretations communicate with each other.
There is greater role of the sender in the process of the communication. The sender decides what type of message to be selected and this has been done after analysing the receivers. The sender utilises the you-view point and always encourages the feedback. The sender removes the barriers of the communication and makes the communication successful at the end (Buddy Krizan, 2011).
In the present context, I have learnt that the attractiveness of the sender of the message influences how the sender is received by the communicator. The attractiveness of the communication occurs with the physical appearance. The senders in the communication need to be attractive. This plays vital role in the communication if the senders and receivers in the communication are found similar in the appearance, background, attitudes & the lifestyles. Thus attractive appearance develops the listening skills of the communication.
Barash, D., 2013. The Leap From Beast to Man.. The Wall Street Journal,, Volume 16-17.
Buddy Krizan, A. C., 2011. Business Communication. 8th ed. Cengage: South-Western.
Collins, S. D., 2009. Interpersoanl Communication:Listening and Responding. 2nd ed. s.l.:South-Western.
Daiton, M., 2017. Applying communication theory for professional life. [Online] Available at: www.communique.utwente.nl/.../Applying-communication-theory-for-professional-li. [Accessed 24 03 2017].
Debasish, S. S. & Das, B., 2009. Business Communication. PHI Learning.
Giri, A., 2012. Examples of Kinesics. [Online] Available at: [Accessed 24 03 2017].
Thatcher, B., 2012. Intercultural Rhetoric and Professional Communication. Technological Advances and Organizational Behavior.
www.mhhe.com, 2017. Defining communication theories. [Online] Available at: [Accessed 24 03 2017].