Two organizations have merged together and implemented a new innovative car which is to be operated without drivers. Google has developed a robotic programming and has implemented this as futuristic driver less cars. The organization has taken the full responsibility of the passengers. It has been observed that it is white technology that has supported such an auto pilot system and has increased the awareness of the drivers in controlling the vehicle in emergency situation (Stanton, 2015). The organization has not changed the basic design of the cars such as steering wheel, pedals, clutch and break. The organization has named the new vehicle “Catch 22” (Litman, 2014). The organization has already implemented driverless cars and is continuing the research process. The organization expects that this product will be released in the market within a couple of years .
It has been observed the utopian vision of the motor vehicle has helped the organization in implementing the auto driving facility in the cars. Therefore, the drivers can work or take rest while driving the cars. The organization has claimed that it is the highest technological achievements till now (Fagnant & Kockelman, 2014). However, the organization has not changed the basic settings of the mechanical parts of the cars because with these the drivers can control the vehicle in case of an emergency. The necessary parts of the cars such as steering wheel, pedal, clutch and break remain same so that the drivers can drive the cars smoothly. The organization has renamed this as “Catch 22” (Burns, 2013).
The organization has claimed that the drivers will not require to drive the computer drive cars.
As stated by Le, Zolfaghari and Polak (2015), sometimes the computer driven cars are reliable but the reliability cannot be guaranteed. As argued by Verberne, Ham and Midden (2012), the drivers can understand the road conditions better than the programmers and engineers. It has been observed that customers are often facing regarding reading, working, internet and email usage and other such facilities in these driverless cars. However, nobody is aware about the facilities of these driverless cars (Merat et al., 2012).
According to the 20 Years research report it has been found that drivers are far more necessary than an automatic system(Firnkorn & M?ller, 2015). As stated by Firnkorn and M?ller (2015), the human drivers fail to intervene when these automatic driving systems. According to Litman, (2014), the organization needs to develop a new system which delivers continuous information to the drivers. On the other hand, it has been found the automated braking system is 5 times slower than the manual braking system (Firnkorn & M?ller, 2015). The organization has observed such robotic cars reduce the responsibility of the drivers as they have little or no control on the vehicle.
Google has already released footage of the prototype of the driverless cars. On the other hand, the organization has already influenced people about the potential of the self-driving cars. This idea may not be new, but the implemented excellent technological innovation is. It has been observed that large car manufacturers have already installed the old 1920s autonomous car programming system named as “magic highway” (theconversation.com, 2014). Customers seem to extremely be confused about their choice because most of the cars have a bad impact on the environment. It is understood that often such specific cars face difficulty in sustaining themselves in the market due to the presence of stiff competition. As stated by Verberne, Ham and Midden (2012), customers seem to be perplexed about more than one million car models present in the market (Firnkorn & M?ller, 2015). The numbers of car owners have increased in the rapidly developing economical countries such as Brazil, China and India (Merat et al., 2012). Moreover an increase in emissions has also resulted in the oil crisis and loss of sustainability. Therefore, it has been observed that such a disruptive trend cannot be sustained for long term without compromising on future generations.
It has been observed that companies have implemented electric cars to decrease the dependency on fuel. As stated by Verberne, Ham and Midden (2012), the manufacturers have implemented various electric operated vehicles to the market. However, maximum customers prefer fuel powered vehicles to electric cars (Firnkorn & M?ller, 2015). Therefore the electric cars cannot be considered as a substitute for the fuel cars.
As argued by Le, Zolfaghari and Polak (2015), the self driven cars are safe for the people who cycle or walk on the road. It has been observed that self driven cars have been programmed to avoid any kind of obstacles. Google on the other hand has decided to implement the self driven cars as a replacement for the taxi (Firnkorn & M?ller, 2015). The organization is hopeful that the cars will beneficial for short distances. The driverless cars also require a strong internet connection. It has been observed that more than 87% of people in the UK have a driving license (Firnkorn & M?ller, 2015). Therefore the self driving cars would not be beneficial for the professional drivers.
Uber has declared that their autonomous cars will be complete by 2025 and they will finally swap the autonomous cars by 2030 with the normal cars. As stated by Narla (2013), the environmental problem will make a fundamental restructuring economy. It has been observed that Tesla Motors has already implemented the self driven electric cars in 2015 (businessinsider.com, 2015). On the other hand the General Motors (GM) has planned to launch their self driven electric cars by 2017 (Firnkorn & M?ller, 2015). The CEO of GM has remarked that the smart monitoring and controlling system will control the steering, acceleration and breaking in self driving condition. It has been observed that Google and Tesla Motors have planned to implement a fully autonomous car (Merat et al., 2012). It is believed by these organizations that such cars will be publicly available by 2020 (Litman, 2014).
According to the experts review, the customers will be slow to purchase the autonomous cars. The organization has observed that the cost of the ownership is nearly $US 9, 000 per year (businessinsider.com, 2015). However the automobile industry is hopeful that many people will buy automated cars. On the other hand, the ride sharing service like Uber and Zipcar will gain the popularity as an alternative to car ownership. As stated by Le Vine, Zolfaghari and Polak (2015), the autonomous car movement will reduce the vehicle population by 99%. This may also affect the insurance market, automotive finance market, parking industry and automotive aftermarket.
It has been observed that the automated cars have affected the financial structure of the country but it has some good impacts on the society as well. The self driven cars will reduce 90% crashes and save approximately 30,000 lives every year. On the other hand, the automated cars will prevent more than 2.12 million injuries every year. It has been observed that 30% city traffic will reduce. The parking place, bus terminus and garages become obsolete. Therefore ample free space will available for real estate and metropolitan development.
Burns, L. D. (2013). Sustainable mobility: a vision of our transport future.Nature, 497(7448), 181-182.
businessinsider.com, (2015). How Uber's autonomous cars will destroy 10 million jobs and reshape the economy by 2025.
Fagnant, D. J., & Kockelman, K. (2014). PREPARING A NATION FOR AUTONOMOUS VEHICLES: 1 OPPORTUNITIES, BARRIERS AND POLICY RECOMMENDATIONS FOR 2 CAPITALIZING ON SELF-DRIVEN VEHICLES 3. Transportation Research, 20.
Firnkorn, J., & M?ller, M. (2015). Free-floating electric carsharing-fleets in smart cities: The dawning of a post-private car era in urban environments?.Environmental Science & Policy, 45, 30-40.
Le Vine, S., Zolfaghari, A., & Polak, J. (2015). Autonomous cars: The tension between occupant experience and intersection capacity.Transportation Research Part C: Emerging Technologies, 52, 1-14.
Litman, T. (2014). Autonomous Vehicle Implementation Predictions. Victoria Transport Policy Institute, 28.
Merat, N., Jamson, A. H., Lai, F. C., & Carsten, O. (2012). Highly automated driving, secondary task performance, and driver state. Human Factors: The Journal of the Human Factors and Ergonomics Society, 54(5), 762-771.
Narla, S. R. (2013). The Evolution of Connected Vehicle Technology: From Smart Drivers to Smart Cars to... Self-Driving Cars. Institute of Transportation Engineers. ITE Journal, 83(7), 22.
Stanton, N,.(2015).Driverless cars are a catch 22: we do none of the driving, but take all of the responsibility.
theconversation.com,. (2014). Google's robotic, driverless cars may be futuristic, but they're not the droids we're looking for.
Verberne, F. M., Ham, J., & Midden, C. J. (2012). Trust in smart systems sharing driving goals and giving information to increase trustworthiness and acceptability of smart systems in cars. Human Factors: The Journal of the Human Factors and Ergonomics Society, 54(5), 799-810.