Impact Of It On Trip Advisor: Tourism Essay


Discuss about the Impact of it on Trip Advisor for Tourism.



The report will discuss in detail about one of the largest travel website that help the travelers to be able to help many potential trip for customers. The company offers an advice related to tourism to millions of people with more than five hundred reviews and views that cover more than seven million people living, attractions and restaurants and huge variety of travel options as well as planning characteristics (Law et al., 2014). The company checks more than two hundred websites to assist travelers find as well as booking in present lowest level prices on hotels. The company also branded as websites that make up the largest travel society in the world by reaching millions of monthly visitor in more than forty nine markets all over the world.

Trip Advisor and its Need of IT

Tourism has become an important element of the present society in the modern world. There are so many motives for people to travel in different part of the world. In present tourist industry, the industry has become a combination of transportation, entertainment, accommodation as well as recreation. It also consists of intermediaries along with various travel operators and tour agents. Because this is the sector for right amount coordination and smooth functioning with the usage of information as well as communication technologies has become an important part of the sector. In order to check the real time presence of the seats in railways, airlines and other websites like Trip Advisors, IT plays an integral role. These days the airlines are also using the technique of Global Distribution system also known GDS for such motives (Law et al., 2014). Truism industry is also using functions like IDS along with interactive TV and phone in order to have proper reservation as well as functions. There are many networking and software that have been developed for number of travel agencies like Trip Advisors to deal with the motive ranging from bookings. IT in the tourism sector has completely transformed different dimension and the outcome is in the kind of exponential development. In the present time, importance of information and other alternatives are present online and people actually has to select the best from such options to make the booking as well as pay online. This further has decreased any unnecessary crowd of consumers in booking offices (Bern? et al., 2015). The overall possibility can be seen associated with decreased manpower needs in the workplace.

Importance of IT in Business Survival

The use of information technology has played an important role in the development of the tourism industry and the companies like Trip Advisor entirely depend on it. During the initial time of globalization in tourism, computer based systems were utilized to support so many internal functions of number of large companies in tourism like e-commerce websites, food services and many more. Features like central reservation system (CRSs) along with Global Distribution systems that enables companies like Trip advisors to use technology in the best possible manner (Bern? et al., 2015).

Requirements to Apply IT in Trip Advisors

In the present time, tourism industry is one of the most vital consumers of internet and information technology that has become the most crucial tool for the tourists along with travelers and other tourism companies. There are different kinds of internet application as well as other innovation in technology that have impacted tourism in so many ways and the main outcomes are some basic transformation in the structure of the industry and attitude of the tourist (Neuhofer et al., 2014).

It is important to understand here that tourism is mostly associated with information and fundamentally functions on it where the product is actually packaged to be a confidence good along with prior assessment of the overall quality which is actually very difficult to maintain. At the very moment of decision making, based on an abstract model of the product present and it is based on data taken through so many channels like television, word-of mouth or on the website (Neuhofer et al., 2014).

The products provided by Trip Advisor needs gathering of information on both ends which means taking data from consumer as well as suppliers. This is why, it further entails high amount of information search based costs. This kind of information in market comes under imperfect market that leads to the settling of long data and different value based chains. For example, online reservation and different options related to payments are utilized by many suppliers of travelers and customers and have further led to the emergence of tourisms as one of the most crucial e-commerce categories (Yoo and Gretzel, 2016). The main reason for the quick adaptation of e-commerce in the industry also lies which a close fit between the features of products are associated with tourism and capacities of e-commerce features.

Usage of IT in Trip Advisor

The purchase of tourism based products as well as services is typically related to the movement of data rather than the delivery of physical goods and different time occurs in an global context and this is why, often resulted with the help of credit card payments. In addition it is related to the complex and strict hierarchical distribution system in tourism related to the period before internet that led to huge information symmetries and also provide fewer choices for customers in terms of how to get tourism based products. Apart from e-commerce, there is multiple networks in wireless connection as well as technologies based on mobile with newer applications for traveling purposes that will be based on innovation in the industry and will impact the overall experience that travelers must have (Yoo and Gretzel, 2016). In the present information age, there is the existence of certain kind of belief that is based on attainment of effectiveness of the company and it is closely associated with the ability to utilize it in a timely manner with accurate and important information for making important business decisions. To bring this in proper effect, Trip Advisor deploys IT based services like intranet, internet, corporate portals and extranet etc. The main advantages are based on single base to get personal data and information based advantages along with right content, application and a proper legacy systems. There are proper search capacities as well which is integrated with right kind of workflow all across different databases with single sign with one password in order to have an easy as well as secure system for usage. IT firms can also develop as well as deliver the right kind of product to right kind of consumer at the appropriate places and prices. Here there is less dependence on the middlemen or intermediaries. Mobile booking or application on mobile based facilities is also made available where the passengers can also carry the electronic form of confirmation. This is why, the important objective of tourist based information system should be provided to the consumer with ample possibilities to tourism related product online (Anwar et al., 2014).

Benefits of IT in Trip Advisor

Tourism has a vital influence on economy at global, regional and domestic level. This influence is further discussed with the help of many statistical data showing the importance of tourism in term of GDP employment as well as development at economic level. The tourism industry can be perceived as one of the initial businesses where the functions are mostly exclusively utilizing information as well as communication based technologies. IT as well as ICT plays an important role in the overall growth of this specific sector. Trip Advisor is completely based on IT and internet (Anwar et al., 2014).

Systems like computerized reservation system are among the initial application of Information technology all across the world. The sector is one of the very successful areas of e-commerce since it is mostly based on consumers and this is why, services as well as different provision related to information is present in the centre. The concept of tourism is more related to a hybrid kind of industry because even though it is primarily dominated by different provisions of data and most importantly it is based on physical products. This needs the seamless kind of integration of information as well as physical services with a more flexible kind of configuration of the informational parts (Bizirgianni and Dionysopoulou, 2013). The provision of ICT helps in integrating and also making sure that the method of customization based on many tourism products provided by Trip Advisor must suits the requirement of people. There are so many changes in consumer behavior of the tourist and the market is slowly becoming more and more segmented with every potential consumer associated with different kind of market segments in simultaneous manner.

Risks of IT in Trip Advisor

There are so many benefits of e-commerce and IT in tourism industry which resulted in companies like Trip Advisor to make people’s life easier. However, the internet has also resulted in many ineffective html based documents as well which are primarily based on websites. So many small and medium tourism based companies are possessing inappropriate skills along with insufficient resources to function the website in effective manner. Studies shows that there are lakhs of tourist based websites and the extraordinary development in the number of tourist is associated with website which mainly means lack of infamy in this saturated market place (Ashari et al., 2014). The internets have also decreased the overall distribution costs related to commissions of intermediaries along with rise in price which yield more revenue and there is also homogeneity of so many websites. There is no clarity on whether the website will be able to utilize the business based intelligence or can identify the overall value. If it happens the information will be mainly lost and less acted upon. Sharing of data or information must be done in a more centralized manner or in collaboration with assistance in the usage of the asset of information as well as knowledge. The internet is usually based on present technology, but the overall awareness about the work as well as resources with expertise to take benefit from the functionality is also needed. It is also observed that many small companies are either unaware or do not have a ready access to the different resources that need to make the most of the alternatives which are available in the market (M?ssenlechner, 2017).

Methods to Maintain and Monitor IT

The presence of semantic based websites which can be termed as an extension of concept of World Wide Web is specifically designed to mould it in a structure and provide a meaning to the huge array of information present on such platforms. To impact this structure, the website also develops a proper knowledge based which can be accessed readily by people and machines. The overall structure with the help of semantic web can accomplish along with imposition of ontology to provide meaning to huge data (Standing et al., 2014).


The report has discussed in detail about the tourism management which can be treated as a vast field with more complicated aims needed with different kind of plans along with action which are because of special featured of being more tangible, heterogeneous as well as perishable. Role of information technology in tourism can be clearly seen in companies like Trip Advisor in functions like tourism planning and also states that the communication issues are crucial for routine working life of a manager (Sigala and Chalkiti, 2014). IT has important roles as well which shows that information related to destination in accordance with implementing sales promotion and different measure related to distribution are also important. A vital part which is optimization of knowledge associated with quality of service in information based services has been widely neglected (Sigala and Chalkiti, 2014).


Anwar, M.A., Carmody, P., Surborg, B. and Corcoran, A., 2014, December. The diffusion and impacts of information and communication technology on tourism in the Western Cape, South Africa. In Urban Forum (Vol. 25, No. 4, pp. 531-545). Springer Netherlands.

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Bizirgianni, I. and Dionysopoulou, P., 2013. The influence of tourist trends of youth tourism through social media (SM) & information and communication technologies (ICTs). Procedia-Social and Behavioral Sciences, 73, pp.652-660.

Law, R., Buhalis, D. and Cobanoglu, C., 2014. Progress on information and communication technologies in hospitality and tourism. International Journal of Contemporary Hospitality Management, 26(5), pp.727-750.

M?ssenlechner, C., 2017. 12 ePortfolio task design: a high-impact tool for higher education teaching in tourism. Handbook of Teaching and Learning in Tourism, p.173.

Neuhofer, B., Buhalis, D. and Ladkin, A., 2014. A typology of technology?enhanced tourism experiences. International Journal of Tourism Research, 16(4), pp.340-350.

Yoo, K.H. and Gretzel, U., 2016. The Role of Information and Communication Technologies (ICTs) in Marketing Tourism Experiences. In The Handbook of Managing and Marketing Tourism Experiences (pp. 409-428). Emerald Group Publishing Limited.


Standing, C., Tang-Taye, J.P. and Boyer, M., 2014. The impact of the Internet in travel and tourism: A research review 2001–2010. Journal of Travel & Tourism Marketing, 31(1), pp.82-113.

Sigala, M. and Chalkiti, K., 2014. Investigating the exploitation of web 2.0 for knowledge management in the Greek tourism industry: An utilisation–importance analysis. Computers in Human Behavior, 30, pp.800-812.

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