Hospitality And Tourism Industry Essay

Question:

Discuss about the Hospitality and Tourism Management of Singapore.

Answer:

Tourism

Tourism plays a significant role in most of the country's economy with increasing number of passengers traveling across the globe yearly. Various governments are putting an appropriate mechanism to enhance both foreign and local visitors. Singapore's tourism has experienced a great transition in recent years that saw the sector suffering losses during 9 global monetary crisis but ultimately rose in 2010 following growth in the world's economic returns. Furthermore, tourism contributes a greater portion to the nation's “Gross Domestic Product (GDP)”, thus, acts as a primary driver of its economic development.

Operating Sectors of Tourism in Singapore

Singapore's tourism plays a substantial role in improving the living standards of its inhabitant through the creation of numerous job opportunities within its sectors. Considerably, the industry entails multiple partners that enhance its success such as cruise, arts and entertainment, sports, hotels, attractions, travel agents, and integrated resorts.

Cruise industry

Singapore's cruise line is the fasted emerging segment of the travel enterprises in the country's attracting a significant number of tourists. Particularly, the industry has experienced a steady development with a proximate passenger growth of 7.2% annually since the beginning of 1990. Additionally, its attractiveness among the population is due to its full occupancy of cruise lines and an endless rise of supply (Hsu, 2015). With advanced infrastructure and strategic routes the Republic attracts numerous cruise lines, thus, boosts the nation's economy. Relatively, economic growth, financial stability of the country, and ever increasing leisure actions by both wealthy and medium class personnel enable cruising to be affordable (Yeow, Tan, Ameen, Yeong, & Liew, 2013). Marina Bay Cruise Center is one of Singapore's main cruise terminal that acts as a major tourist destination, hence, provides a suitable environment for outdoor activities.

Sporting sector

The country's sports industry has grown tremendously generating more revenue to the economy due to promotion by government and adoption by various individuals that eventually enhance tourism. In addition, the invention of Formula one race in the city, acted as a significant improvement to the state's tourism industry since many visitors came to watch the adorable sport (Stb, 2017). The development of multi-faceted and exciting life experience during competitions such as Grand Prix Season Singapore (GPSS) before the start of Formula One sees major towns full of various activities with entertainments at Marina Bay.

Significantly, the creation of home-grown sporting activities like one FC and OCBC Cycle, enhance enthusiasm of the ecosystem that eventually entice more tourists into the Republic. Moreover, completion of the country's sporting hub in 2014 created an opportunity for the nation to host world's top sporting events that complement its present gaming activities like HSBC Women tournament and Women's Tennis Association Championships (WTA)” Singapore (Stb, 2017).

Recommendation for Competitiveness of the Sectors

To enhance development of the industry, both government and the nation's tourism board should put in place necessary techniques that promote and provide a conducive environment for tourist.

Financial Aid

Increase and steady allocation of funding to the sports industry will help in developing of world class stadiums and promotion of various games in the region. This development will provide opportunities for the country to lobby for global games such as Olympics and world cup games, thus, increase its tourism. Also, it will enhance easy partnership with different stakeholders willing to sponsor upcoming games that might encourage tourism.

Collaboration with Other Local Tourism Attractions

The local cruise industry should liaise with other local tourist attractions in the region as this will help in acquiring more clients that will be boarding the ship. Moreover, working with other local travel agencies will the industry in expanding their targeted customers, hence, boost their income generation and facilitating the growth of the country’s tourism sector. Also, it will enhance the development of unique merchandise, services, and experiences that will maintain tourist satisfaction during the period. Conversantly, partnering with local travel industries through the use of social media will aid in focusing on global markets as most of its information will be obtained online. This will significantly promote the nation’s tourism as majority of tourist will consider visiting the cruise sector.

Changi Airport and Its Importance in Tourism Industry

Changi Airport is located in Singapore, and it boasts of over three hundred and seventy prestigious awards in the past thirty years making it the most recognized airport in the world. Therefore, the airport plays a significant role in the country's tourism by acting as a travel agent for numerous tourists since it provides travel services, advice on specific destinations to its clients, and book airlines to its customers (Chevreux, Plaizier, Schuh, Brown, & Triplat, 2014).

Importance of the Airport

The Changi air provides a universal trade and tourism development in Singapore. Through its fast, convenient, and affordability it has increased the opportunity for global movement of tourists and business traders into the region. As such, it has enabled a significant number of population to experience a distinct geography, weather, culture, and markets found in Singapore. Moreover, it helps in mobility of people from within and outside the country and ominously acting as connectivity space where individuals can meet various people, food, commodities, and currencies (Chang, 2016).

Criteria Used To Give Award for Good Airport

The world airline award is the most valued universal passenger study since its inception as there is no external sponsor, bribery, or outside hindrance enforced in the survey. The research involves both full-service and low-cost airlines covering over two hundred and eighty air services (Skytrax, 2017). Therefore, the methodology used to give an award depends on various mechanism such as

  • Client's satisfaction for traveler experience.
  • Customers check in when boarding.
  • Comfortability of the user during travel.
  • Cabin hygiene regarding cleanliness, food and beverages.
  • Worker’s services and hospitality, and related travel items.

Impacts of Climate Change on Tourism Industry

Climate is an important component of tourism and significantly to the beach, nature, and winter gaming segments. However, climate change has caused significant effects to numerous attractions such as mountain regions and coastal areas. Conversantly, rise in sea levels and increased acidity in oceans impedes coastal infrastructure and natural attractions while rising temperatures decreases winter sporting and sustainability of ski hotels. Therefore, this leads to economic loss on host nations and unemployment as well as related sectors like agriculture (Sustainable Development of Tourism, 2017).

Mitigation Strategies

The capability of tourism industry to adjust to various climatic changes varies between the segments of travel channels such as tourism services, tour operator, and destination communities. Substantially, the sector employs different ways of adapting to the phenomena through methods such as technological, managerial, and policy measures.

Technical strategy. It involves use of innovations like the internet, radios, and water harvesting equipment's for tourism business, hence, help in providing information about climatic conditions to possible visitors and enhance water availability in hotels during droughts (Sustainable Development of Tourism, 2017).

Managerial technique. It entails enforcement of plans by the managing directors of different tourism travel services to protect vacationers from adverse weather conditions in a country.


Policy mechanism. The strategy comprises development of policies that aim in preventing activities that might facilitate climate change such as implementation of environmental laws and green building technologies (Sustainable Development of Tourism, 2017).

An Example of Climate Change Mitigation Strategy in Maldives Island

Maldives Island is one of the greatest tourist destination in the world earning much foreign exchange and creation of employment across the nation. However, the country experienced an Ocean tsunami that enhanced its vulnerability to natural disasters, thus, creating an enormous impact on both public and private businesses. Therefore, to combat similar incidence from occurring, the state government developed an initiative Safer Island Development Program (SIDP) that provided adequate infrastructure to combat climatic disasters. Notably, the program seeks to prevent climate change by encouraging development in environmental safer zones, hence, minimizes climate change effects (Sovacool, Linn?r, & Klein, 2017).

An Example of Climate Change Mitigation Strategy in Fiji Island

Fiji’s tourism sector faces various challenges that are caused by increased climate change like erosion that occurs in the shoreline and beach, decreased level of water in its lakes, coral bleaching, sea level rise, heavy rainfalls and flooding, and physical destruction to properties. Also, it has led to loss of job opportunities in the hotels since the country experience unreliable weather patterns that leads to minimal visitors’ arrival.

Therefore, to combat the phenomena, Fiji Tourism Board (FTB) received funding from the Global Environment Facility (GEF) that aimed in creation of a project that will promote reduction in the effects of climate change in the country. FTB through its government have embarked on numerous projects such as control of beach and shoreline erosion by rehabilitating mangrove ecosystem and sewage recycling to enhance water availability. Conversantly, it diversifies tourism products away from the beach through creation of ecotourism, reforestation activities, and policy enforcements that aim in reducing water usage like having water storage facilities in hotels (Betzold, 2015).

Koreas Attraction Sites

Korea is one of the primary targets for many tourists globally as it provides a real scenario of various attractions such as Gyeongbokgung Palace, Korean Folk Village, Gyeongju Bulguksa Temple, Namiseom Island, Demilitarized Zone, Haeinsa Temple, and Seoraksan national park. Most recommended places include the Gyeongbokgung palace that was a significant legal dwelling of Royal family during Joseon Dynasty and Namiseom Island which is a favorite filming site for popular drama ‘Winter Sonata. Also, N Seoul Tower located at Namsan Mountain provides a beautiful view of the cityscape at night. As such, the best period to travel Korea are as at March to May and September to November since during this time the weather is mild and both travel and hotel costs are low (KTO, 2017).

Services Offered By Tourism Travel Services

Tourism travel services are composed of various interconnected relationship among numerous suppliers, tourism commodities, destination marketing firms, tour operators, and travel agents. They provide support to the sector's development and enhance customer's experiences in a given destination. Some of the services to be incorporated during India travel include tour operator, travel agency, Online Travel Agent (OTA), and Destination Marketing Organizations (DMOs).

Tour Operators

They help by purchasing a large volume of offered trip that is eventually sold at a lower price compared to when it's bought by an individual visitor (Becker, 2016). Therefore, this aids in saving for other leisure activities within the country.

Travel Agency

Travel agency aid in promoting of the prepackaged travel tours and holidays to potential passengers. Additionally, they can act as a broker between the tourist and accommodation facilities, car hires, and tour firms (Becker, 2016). Hence, the agency will help in gathering detailed information concerning India's hotels and in getting appropriate facilities during the stay.

Online Travel Agent (OTA)

The OTA provides a direct link with companies that provides accommodation and transport facilities and enables customers to choose any segments of their trip depending on their value or other enticements (Xiang, Magnini, & Fesenmaier, 2015). This will enhance quick and easy identification of the lowest priced amenity, hence, saves time.

Destination Marketing Organizations (DMOs)

DMOs involves country's national tourism board, provincial tourism offices, and tourist bureaus around the globe. The organization is mainly mandated with the development and promotion of the attractions, majoring in sales, marketing, and services (Becker, 2016). Hence, offers an opportunity to inquire other sites within India that are historically attractive.

Conclusion

The paper indicates that Singapore is a major tourist destination considering being on an island, thus, enhancing its accessibility. Moreover, its dynamic industries such as cruise and sports act as attraction for visitors in the country. Additionally, the country has a world-class airport that has scooped numerous awards, hence, facilitates mobility of persons to the country as many wants to board the prestigious airline. However, climate change plays a significant role in derailing the industry's success, but, the government has put various strategies to combat its effect. Notably, major players in the tourism travel services include travel agency, OTA, Tour operators, and DMOs. Thus, the state needs to promote the sector to continue generating more income and create employments.

References

Becker, E. (2016). Overbooked: the exploding business of travel and tourism. Simon and Schuster.

Betzold, C. (2015). Adapting to climate change in small island developing states. Climatic Change, 133(3), 481-489.

Chang, T. C. (2016). Tourism Unbounded: Mobility’s and Border Crossings in Singapore. Asian Journal of Tourism Research, 1(1), 99-124.

Chevreux, L., Plaizier, W., Schuh, C., Brown, W., & Triplat, A. (2014). Case Study 1: Changi Airport. In Corporate Plasticity (pp. 137-139). Apress.

Climate Change & Tourism | Sustainable Development of Tourism. (2017). Sdt.unwto.org. Retrieved 19 April 2017, from

Hsu, C. H. (2015). Competitive Landscape of Asian Cruise Ports.

KTO. (2017). Kto.visitkorea.or.kr. Retrieved 1 May 2017, from

Skytrax, (2017). World Airline Awards | Skytrax. Skytraxresearch.com. Retrieved 19 April 2017, from

Sovacool, B. K., Linn?r, B. O., & Klein, R. J. (2017). Climate change adaptation and the Least Developed Countries Fund (LDCF): Qualitative insights from policy implementation in the Asia-Pacific. Climatic Change, 140(2), 209-226.

Stb. (2017). Retrieved 19 April 2017, from

Xiang, Z., Magnini, V. P., & Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244-249.

Yeow, Z. Y., Tan, B. Z., Ameen, N., Yeong, Y. G., & Liew, J. Z. (2013). The future of Singapore cruise industry.

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