Halifax New-Zealand-Stock Exchange Essay


Choose an Organisation or Business and explain why and how they would use a Business Intelligence system. Include a short description of the Organisation in terms of sector, type, size, range etc.



Halifax is a leading stock brokering company in New Zealand. The business has grown to be classified as being among the most trusted stock brokers over the past few decades. Client confidence has been achieved by investing considerable time and resources on stock analysis to develop important tools which accurately predict stock price and trading movement. Stock trading has always been an important form of investments which delivers quick returns and profits but also attracts considerable risk if not properly managed. Halifax utilized specially developed tools to analyse stock history which they use to predict the stocks daily movement which helps reduce investment risk and win client confidence (Lans, 2012).

Distribution and Exchange Markets

Halifax has established its operations across all major cities in New Zealand from where Halifax markets if services and offer customer support and trading topics to its clients. The majority of Halifax clients have been trained to utilize the online trading facility which allows the clients to trade stocks from the convenience of their home or smartphone. Halifax offers brokerage services for STOCK INDEX CFDs, FOREX, STOCKS, OPTIONS, and FEATURES across all major global stock exchange indices including ASX 200 Index, Germany 30, S&P 500, and Nasdaq 100 & UK 100. Offering trading access to global indexes allows traders to invest throughout the day on global stocks which helps maximize profits on the investments (Halifax, 2017).

Business Intelligence Systems

The most important feature linked to Halifax’s success in global stock trading has been its investment towards the development of effective and accurate stock price movement tools. This is considered to being among the most important features any FOREX and stock trader depends on as it helps them identify important stock trends based on the stocks historical data (Sauter, 2014). While this tool does not deliver 100% accuracy related to stock price movements, it does deliver up to 80% accuracy which is considerably high and much more reliable than just investing in stocks blindly.

Advanced Technical Analysis Trading Software

Halifax New Zealand trains its staff and clients on how to use Technical Analysis Trading Software and tools which help analysis a stock quickly and deliver fairly accurate predictions on the stocks next movements (Tinghino, 2010). Halifax emphasis on clients to use tools such as the on-balance volume indicator (OBV), Accumulation/Distribution Line, Average Directional Index, Aroon Indicator, MACD, Relative Strength Index, and the Stochastic Oscillator while trading. Halifax has programmed these tools using unique formulae which helps make them more accurate than most other competitor’s tools and a preferred choice among clients while trading.


Today stock brokers like Halifax New Zealand must utilize Business Intelligence Systems to improve their operations and accuracy. This is especially important in a volatile stock exchange trade where prices are unpredictable and can fall or rise at any moment. Developing, Utilizing and Offering Business Intelligence Systems helps reduce stock trading risk and increases the profitability while trading stocks this, in turn, helps win and retain client confidence which in turn ensures the businesses long term sustainability.


Halifax. (2017, August 20). Meet Halifax: Your gateway to the global markets. Retrieved August 20, 2017, from Halifax Online:

Lans, R. (2012). Data Virtualization for Business Intelligence Systems: Revolutionizing Data Integration for Data Warehouses. Waltham: Elsevier.

Sauter, V. (2014). Decision Support Systems for Business Intelligence. John Wiley & Sons.

Tinghino, M. (2010). Technical Analysis Tools: Creating a Profitable Trading System. New York: John Wiley & Sons

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