Bad publicity refers to the perception that people have towards someone or what people say about the other. Over time, many people have contested over this claim. Different individuals have different perception to what good publicity is and at the same time argue that there is nothing like bad publicity (Grunig & Hung-Baesecke, 2015, p.63). The issue is however a subject of debate to many scholars.
To my perception, there is nothing like bad publicity. In fact, all publicity is positive publicity. When we consider the case of United States of America’s president Trump, he had a negative publicity when he was campaigning. One of them is that he was accused of having foreign business firms and escaping paying taxes, he was also accused of vulgar language over the president he proceeded. He had as many issues which would take him away from contesting for the seat. However, all these claims made him more prominent. From this case, I can confirm from the experiences that I have seen and heard that bad publicity is like a myth. When people speak about your name, regardless of what they say, your name is known all over. When it happens so, you even become prominent (Hornik, et al., 2015, p. 273).
Another claim to attest that there is no bad and good publicity is that, according to psychologists, people like hearing bad news about others. When negative comments about you rise, people will like to know even the better ones from you. All this shows that there is no bad publicity or good publicity in existence.
In conclusion, negative and positive publicity, that is, good and bad publicity do not exist. Any type of prominence is all publicity.
Grunig, J. E., & Hung-Baesecke, C. J. F. (2015). The Effect Of Relationships On Reputation And Reputation On Relationships. Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations, 63
Hornik, J., Satchi, R. S., Cesareo, L., & Pastore, A. (2015). Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster!. Computers in Human Behavior, 45, 273-280.