Food Inc. : A Rhetorical Analysis Essay

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vonPlagenhoef 1
Rowen vonPlagenhoef
Mrs. Armstrong
AP Language
14 December 2014
Food Inc.: A Rhetorical Analysis
Food Inc., a documentary film produced by Robert Kenner and b ased on Eric
Schlosser's guide Fast Food Nation, is designed to inform the United states individuals of the
food industry’s sinister side. The film paints the food industry in a more practical light
than the advertised and observed image of an “Agrari an America.” Food Inc. maybe not only
uses compelling pictures, such as for example countless baby chickens bein g raised in spaces no
larger than a desk drawer, but in addition includes the voices and stories of farmers,
businessmen and women, federal government officials, and victims associated with the food industry. As the
film is being played, the viewers views the horrors and immorality of meals industry,
feels disgust towards the unethical greed for wealth ove r safety of customers, shares in
the helplessness of oppressed farmers, employees, and pets, finally feeling an expression of
hope at the conclusion where in actuality the film tells the viewers the y can vote for safer, better foods
with what they decide to buy. Food Inc. efficiently in tertwines artistic elements along
with commentary, forging an ominous and foreboding im chronilogical age of the foodstuff industry that is
furthered by its audio track and specialist testimonies, crea ting a potent warning to the
American customer of the darker part within the food ind ustry.
inside opening moments associated with the movie, pictures of corn an d wheat areas spanning
acres of land, and a cattle rancher riding his h orse among an outstanding grassy
landscape surrounded by trees, are presented toward aud ience. Narrating over these
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images, Eric Schlosser states that “the means we consume has cha nged more in the last 50
years, than in the earlier 10,000, nevertheless the image tha t can be used to offer the food is still the
imagery of agrarian America.” After that it transitions to a factory flooring with thousands of
headless, featherless, dead, birds which can be being added to a conveyer gear by
African US workers. Schlosser then states that the fo od industry has become
more dangerous and both “animals and employees are [now] being abused.” The title of
the movie will be shown facing a background of glo omy dark clouds being spewed out
of a dismal factory, juxtaposed next to the capitol b uilding. This ominous image is
furthered by the declaration, “This isn’t more or less just what we’re consuming, this will be about: what
we’re allowed to state, just what we’re allowed to know. It’ s not merely our health and wellness that’s in danger.”
The shift between your sensed truth and present r eality for the meals industry shocks
the audience into questioning the integrity of their meals providers. The most popular symbol of
farmers and ranchers working the land they possess to provi de meals at a nearby grocery store
is shattered by the image of an industrialized meat pa cking plant where thousands of
chickens are hung and transported on conveyor belts. Image s, such as those previously
stated, reinforce the fact of this means meals is now cu ltivated, attractive to logos in the
process by drawing connections between just what was previously fa rming and what's now
“farming”. Although the punishment of animals and employees i s maybe not shown, it is suggested through
the bleak environment they share in factory. This interests pathos by eliciting
feelings of bitterness and irritation on inhumane remedy for individuals and animals.
The last gloomy image associated with capitol building put alongside infernal looking factories
with phrases that hint on infringement upon the a udience’s right of free speech and
knowledge, darkens the depiction associated with the meals industry and places it in a sinister light.
vonPlagenhoef 3
The juxtaposition associated with capitol building next to the factories evokes feelings of fear and
outrage because it suggests the corruption of government by the foodstuff industry; thereby
appealing to pathos. The artistic elements laced with com mentary allow Food Inc. to
paint the corrupted side for the meals industry with a f iner brush. This better informs the
American individuals of the hidden world that is behind th age curtain of this food industry.
Another rhetorical strategy that Food Inc. makes use of is vocals. Throughout
the entirety of this movie, music is used setting the moo d. At first, while the
camera pans around a grocery store, mystical and dissonan t stringed instruments
play in a minor key behind Schlosser’s commentary. In an other scene, music creates an
uplifting mood as a guitar plays positive music inside ba ckground of good change
happening in the meals industry (primarily concerning the business Stonyfield). Music is not
only regularly set the feeling, and foreshadows the pur pose for the following scene by
creating a suitable positive or foreboding atmosphe re. Before any commentary is
made, the viewers can currently infer the tone for the following image through the music
being played. Music for that reason plays an important role in establishing the ambiance of
different scenes within Food Inc., enabling the movie to connect to your audience on an
emotional degree and better convey its point.
In addition to music and visual aids, testimonies of individuals victimized by the
food industry are accustomed to establish ethos and attract pathos because they retell their
stories. Carole Morison, who had been a chicken farmer for Perd ue, recounts the woman tale of the
oppression that has been exercised upon the girl. As she informs of th e unsanitary mass production
used by all farmers working for a multi-national food firm to raise chickens, the
audience is shown images of a crowded poultry household fill ed with dust and hardly any
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sunlight. Carole then states that the businesses keep farm ers under their thumb by
threatening a loss of contract when they don’t do exactly what t hey state. Consequently, farmers have actually to
succumb to your corporation’s need of updating their f arming equipment, placing the
farmers further and additional with debt. Another testimon y by a lady who was never
named, speaks for the tale of the woman two yr old son, Kevi n, whom passed away of hemorrhagic e-
coli. To incorporate salt to the wound, it took her lawyer t wo to three years to discover that her
family matched a meat recall. To help expand shock the au dience, the USDA had actually
passed a law stating the companies needed seriously to test for e-co li and salmonella. Repeated
failures of moving the test would cause the plant b eing shut down. But the law
was overturned in court and essentially stated your US DA had no authority to shut the
plant down. In direct a reaction to this court instance, a fresh law, which became understood as
Kevin’s law, was introduced to give the USDA straight back its aut hority to turn off plants that
continuously produced contaminated meat. No action has b een taken up to pass this law.
These testimonies provided by the victims of food indu stry result in the audience to
connect and empathize utilizing the victims by thinking about th age possible consequences that
could occur to their loved ones. The testimonies al therefore allow the message of Food Inc.
to establish ethos by providing genuine examples and storie s of the who've been
affected by the careless and impersonal attitudes of th e food industry. Also,
after each meeting of an exploited farmer or a den unciation of a large business (such
as Tyson or Perdue), words on screen appear saying th within business mentioned
has “declined to be interviewed because of this film”, reinfo rcing the victim’s tale by causing the
audience to question why the business wouldn’t desire to defend their case. Testimonies
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from people afflicted with the food industry assists Food Inc. create a more personal
atmosphere, better concerning United states food consumers.
The usage of rhetorical ways of convey the horror s associated with food industry
essentially makes the audience in a feeling of powerle ssness. The corruption and power
the industry has accomplished results in a sense of gloom and hopelessness that is only
comparable to beat. But the prospect of the pe ople’s impact just isn't lost. In
fact, the movie conveys a message of hope at the conclusion th rough the effectiveness of purchasing.
Each time an individual buys something from grocery store, these are typically voting the way that
food had been produced. If sufficient individuals use their power o f buying to combat the evils
of the industry, they could influence and even change th e means meals is produced.
Ultimately, in the words of John F. Kennedy: “United, there is certainly little we can't do”.

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