According to Guttman and Salmon (2014) ethical communication can be referred to as exchanging information between people in a manner that is truthful and accurate or the exchange of information between a variety of stakeholders (employees, supervisors clients, and the community) that is truthful. Within the business world, Kavathatzopoulos (2013) denote that the idea of two-way communication is a basic and paramount aspect of a successful business. This detects the issue of moral tension relative to public relations fabricated within the boundaries between the client interests and the public. In the environments of any given organization, communication can take different forms. For instance, it can take forms between employees, managers and their subordinates, between employees and clients or between the society and the business. Thus, to communicate ethically sets the foundation and platform to build a strong relationship in a business situation that would lead to its success.
Honesty and Integrity; With the point of view to bring to light why ethical communication is an essential part of any given business, honesty and integrity, consensus building, commitment, and openness to other views are the most essential aspects of ethical communication (Schlegelmilch & Pollach 2015 p. 67). It is a critical issue within the business arena that all the players are ethically involved to create a conducive climate for business. Therefore, the business will take place without the violation of the legal rights set to protect those involved. To begin with, honesty or integrity, this refers to doing the right thing because it is the right thing to do. It can also mean to stand for the truth no matter the circumstances the individual will have to go through, for instance, lying to the clients to pave the way for easy short-term profit. Practicing honesty in communication goes beyond just lying but also means being open and giving whatever information needed despite the fact of putting your short-term interests at risk. Trust and transparency are critical elements of co-operating reputation in this increasingly complex world. Thus, for success and development of any business requires an open sharing value and the sort of citizenry a company lives.
The reputation of any given organization is paramount to its success. It is very difficult to rebuild it when it has been lost, an aspect that calls for integrity and honesty (Dilenschneider & Salak 2013, p. 32). This does not involve how you deal with your clients, but it goes further to the business culture between the managers and the employees. Imagine if a business formed by distrust and lack of ethics. Can it even attract clients or investors? Encouraging an environment of trust has a driving force that can go a long way in promoting ethical communication in a business or organizational setting. As an issue in ethical communication for any organization, integrity and honesty has both subtle and overt implication. By communicating, the truth either directly or indirectly reveals your commitment to honesty thus going to a level of inspiring staff and customers concerning the organizational mission. It builds a platform of trust with competitors, colleagues, staff and every other individual thus giving employees motivation or the driving force to take the business to another level. According to Van Zyl and Lazenby (2011), there are no moral shortcuts in the game of business or life. There are three kinds of people, the unsuccessful, temporarily successful, and those who become and remain successful. Surprisingly the difference is the character thus for there to be a success in any business; ethical communication is rudimentary.
Ethical Training; It is fundamental that we acknowledge the fact that the word had changed and is carrying out its operation in a diverse way unlike in the past when the business only focused on making a profit and building its name without considering the needs of its environs or the society (Okoro 2011). Within this contemporary society of businesses, operate in a more complex society which gives it the need to shift its goals on only making profits but rather to focus more in social relations for it to be able to grow. Openness to other peoples view during the communication process within the business arena is among the key pillars to business success and merits. To be open simply implies to have a mind that is not biased to any opinion raised by your colleagues or clients but being ready to give them consideration and look into it no matter how unpopular, the idea may look (being free to play the devil’s advocate and say the unpopular opinions. Most businesses prosper at the start but fail at the end due to withholding crucial information from clients and investors. In this ever-changing technological world, businesses need to practice the principle of at most good faith or them to be successful. This includes being open to their clients and in carrying out its activities. Currently in this modern world information is a vital component necessary for decision making thus for success to occur and be sustained, all information and related issues must be absolute and crucial information relayed appropriately. This means withholding information may create a bad image for the organization thus tarnishing its reputation.
Attention; it may also involve conveying the intended point without offending the audience when communicating with them (Dilenschneider & Salak 2013, p. 89). This calls for the ability to communicate effectively to relay the intended information in a significant manner which is of primary importance. Being open also calls for transparency when dealing with several areas of the business such as record keeping and responsibility. In a nutshell, openness and transparency is an essential factor that leads to the success of any business in the word. This can always be achieved if the organization exhibits a well-organized value system. In this case, when the organization functions according to its value from the top management to the employees, mutual respect will be present thus paving the way for ethical communication necessary for the sustenance of any organization. The style of communication where people seek to build a consensus and focus on doing what they can for the company rather than aiming for professional advancement to the position they are suited to be vital in any organization. It is because it is essential to the organization and it is morally imperative to build an environment conducive for business to thrive. When carrying out any communication, be it with employees or clients, it is important that close attention is paid to what is being said. It thus calls for commitment (allocating the necessary time and resources to discuss arising issues fully with the aim of removing all the pending doubts within the minds of clients or employees).
Failure to pay attention to the issues brought by clients or employees is like booking a future ticket for failure in the business world (Kim 2015, p. 20). As an aspect of ethical communication, commitment entails going beyond your comfort zones for the good of those you are serving. Giving opportunity to every individual to be heard plays a key role in removing rising tension thus a business without a commitment to its goals and staff is prone to sink or remain stagnant (Kim 2015). Many prospering businesses currently express radical transparency through engaging in authentic two-way dialogue with the public thus relinquishing control and power by providing stakeholders with an unprecedented level of information whether good or bad. In addition to this, for success to triumph in any business, it calls for those involved to shift the values of business from those of tolerance to those of value-based leadership that are capable of producing an innovative solution and breakthrough strategies for clients and the employees (Brown & Trevino 2014, p. 593).
In summary, for any business to thrive, following specific code of ethics is essential to achieve effective and ethical communication. Mastering the art of communication and being able to pass out the intended information to those involved is critical. Every business needs to have ethical policies that should be followed by all of its members of the organization. It should be able to communicate the culture of the business such as always being honest and practicing integrity/ openness and transparency. This is because ethical communication can enhance human worth and dignity by fostering truthfulness, fairness, responsibility and personal integrity and mutual respect.
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