Emerging Business Opportunities at IBM (HBS case No. 9-304-075) Reading article: Sull, D. (1999). “Why good companies go bad.” Harvard Business Review, July- August: 42-52.
Case Study Questions:
1. How did the EBO management system evolve over time? What was accomplished during:
a. the Thompson era?
b. the Corporate Strategy era?
2. What are the key elements of the current EBO management system? What is your evaluation of the system?
3. What should Harreld o?
Internal entrepreneurship at the Dow Chemical Company (IMD case No. 3-1117)
Stevenson, H.H., Gompert, D.E. (1989). “The heart of entrepreneurship.” Harvard Business Review, March-April: 85-94.
Case Study Questions:
1. What is your evaluation of Ian Telford, the intrapreneur?
2. What can you learn form Ian Telford that would help you become an effective internal entrepreneur in the future?
3. How did his superiors support Ian Telford?
Project AgriNova (HBS case No. 9-813-062)
Reading article: : Eisenmann, T., Ries, E., Dillard, S. (2014). “Experimenting in the entrepreneurial venture.” Harvard Business Publishing.
1. What problem is Intuit addressing? What are the problem’s root causes?
2. Will Intuit’s proposed solution work? What are the key uncertainties?
3. What should the team do next? Please be specific.
1. EBO management system evolve over time
The EBO management system evolved as the world’s dominant computer company. The management analyzed the business opportunities that were not merely confined to the product upgrades. The new technology was implemented for analyzing the possibilities for commercialization of the business. It is because the need of customers has to be analyzed. Founded in the year 1911, IBM continued for many years and was known for mainframe. The company was led with the innovations and systems/360 family of products with the floppy disk and early versions.
In the early 1990s, the EBO management system, upstaged the IBM by the mire nimble competitors and in the year 1991 it was the first time in 45 years that, company stopped the growing one despite a dynamic industry that was expanding. In this way, the EBP SYSTEM evolves over the time. It also has a kind of the management system, that was designed for the large and the established business with the new businesses as well (?cs, Audretsch, & Strom, 2009).
a. During the Thompson era, it was accomplished that with the limited kind of the staff, the team made the focus on the early efforts on the development of the seven corporate EBOs, rather than making the work on the groups to evolve the own EBOs management systems. The goal that was set out was related to the fact that with each corporate EBO, there was to create the sound footing where in this process was involved that of the leadership at the corporate level strategy.
b. The corporate strategy aimed at the critical changes before the Thompson era because there was to add the expertise in the project management with the help of the marketing and strategy. In the year, 2001, there was made the IBM veteran of 23 years and the member was of 300 in number. Staffing was done in the manner as to look over the meetings of the management systems. The process and the systems involves that in the year 2002, there was redefined the monthly and the quarterly reports that was provided to the senior management (?cs, & Armington, 2006).
2. Elements of the current EBO management system
The key elements of the current EBO system are as follows:
Leadership: as stated above, the IBM had like most of the companies traditionally assigned younger and it has less experienced employees. Therefore, it decided to make the experienced leaders with the numbers form and to the emerging business it was all useful.
Competencies: many of the EBOs fall into the white spaces that exists between the established businesses ad he success that is hinged on the leader’s ability to make the navigation process with ease. The best EBO leaders are skilled at working within the system and the knowledge and about come the organizational level.
Recruitment and selection initially, there are many managers who doubt to become the EBOA leaders and the risks factors that were involved is that of the fact that resources are few in number. When one is working many people then one could form the opinion what they have an opinion for managers coming from different paths (Alex, McCalla and Nash, 2006).
Career path: although all of the EBOs were only sometimes old, there were some questions related to the duration of the assignment with which the job was the part of the normal rotation or not was considered. Some, such as, Thompson and riley like also saw the assignment and were of the view that all the leaders need to have included in the developmental plans. In this case, there were not all the EBO s agreed. Many of them had made the attachment to the job with the fixed way and thus was given the forward look to the rotating the EBO leadership positions. The job could be said that it has the breadth and the excitement that was all difficult in other positions.
Once selected, the EBO leaders were evaluated using the same performance review system that was made applicable to the IBM managers and the difference as that of the reviews where these reviews were based on the financial metrics. To task force member explained the reason as of separate compensation system to make the evaluation with the strategy development like that of the engaging the market place etc (Anderson, 2002).
3. What should Harreld do?
There is required to have some sort of the strategy development that is one of the primary responsibilities of the EBO leader that was reaching to the kind of the strategic clarity and the term that was used by the IBM describes the deep understanding of the marketplace and the set of the customers that was to be perused.
- Engaging the market place: the first thong that the herald should have to do is that to resolve the basic questions like that of the customers and the needs of their own, the EBO team has to manage and engage the direct with the market place where the part of the challenge for the EBOs was shaped to designed the evolution of the markets. In the many of the cases, they would not have been the clear directions and by crafting the simple process and the built commitments there would be established the success all the way (Audretsch, 2007).
- Review of the meetings: there is also need to review the meetings with the experiments that come upon and there is to revise the strategies and the designs and much of the work is to be derived from the monthly meetings and it exist between the EBO leaders and Thompson with the appropriate individuals.
The EBO management system looks to the marketing systems and the thus with the great pace in the market, it has made some the growth strategy and made some of the recommendations at the corporate level, and group level. At corporate level, EBO suggest to adopt the three horizons as an overall IBM business process that will devote the senior executive time to see the H2 and H3 businesses. This will improve the group level and encourage deciding the appropriate investment balance by the corporate EBOs and also defining the groups that is within the specified management systems of EBOs?
1. Evaluation of Ian Telford, the entrepreneur
The evaluation of the Telford lies in the fact of the well-articulated position where the complementary channel as he would have thought has clearly the defined business rules. The Telford is based on the model customer and the story that was shared by it was all convincing for the e-epoxy.com venture as regarded here in this case study. When it comes of the initial specifications then the while preparing the same specifications, was observed on the grounds that there is made no kind of the major revisions on it and the project also got the progressive nature. He met all kind of the IS Demands on the time. It means that with the process that was followed here according to this principle clearly says that with this the principles it was made the specification with the help of the certain guidelines that will make the evaluation of the company at the very ease way. At every time and on every time, there was provided the initial specifications. There were kind of some of the best IS architects that were all volunteered for the project and the Belford also has recognized the work of them and had made the appreciation of the work that was done by them. When the first order was received then the question that was put was whether it will be suitable for the process to run or not. But he took the trouble and called the IS system. In fact, the instant ownership was also given of the project. The system developed was not at all saleable and it needed to one robust back up with the planning process in the line system (Carsrud, & Brannback, 2007).
2. learn from Ian Telford
One thing that could be learning from the Telford is the strategy and the building of the right team. The Telford’s team includes that of the John Everett, Olivares and Lomba. All these three look for the change in the assignment. Telford, while sharing his experience on how he acquired the Olivares said that when he was in Cuba, he told that this is the marketing job available for you and there is no kind of the description, level or the title. It is somehow risky. He also explained that there was the chaos whether the present venture will survive or not or even he said that he would be surviving like his boss is not known to him. When the Telford was asked that what would happen when the venture got failed. Then he replied that it would be like a hit to his career. But simultaneously he was not worried for it. He was more concerned with the experience and the future of the team members. Even they all were ready to take the decisions on the risky assignment. It was this way that made them decided what was really occurring in this stage and with these there comes the way that he tried to develop the escape routes to all. The team was this bonded easily and they enthusiastically pursued the task of launching the business and it was January 2001, where the launch covered the US and Europe. Telford also sent the e-mail. Ian was having a rich experience in the industry and with it has come the deep marketing insights and also had worked with the deep marketing insights. There is always the grown chance to measure the time of it. He also possesses the exceptional ability to understand the stake holders and dance around the vested interests. He could be said to be the all-rounder in this field. So, his team building up and the way he got experience teach and make us learn more about it.
3. How superiors support Ian Telford
It is always the senior executive that had made a kind of the support to the Telford and his company where there was made the connection between the venture proposal to the big strategic opportunity that was made for the company to survive and for the growth of it. When there is made the lot of time is to be made spend in from of the venture, then the lots about the discussing about the data and the idea, suggesting the lot about the time for the investment process and etc, are to be made,. Even what group of the people should be involved is the question and there must be ensure that they are agile. We have to learn to make the decisions on this respect. Some of the entrepreneurs will make a rush from A to B, knocking the down barriers while there may become the obstacles and they will make a run on it. It may be more kind of the smarter to go with the effective way. The superiors have played a greater role, as they have always made the right approach and the direction in the manner that has made the profit-loss share of the company to be run in the proper manner. The rounding process of the entrepreneur is to be solved ad this is the only way that the superiors have made the solution of the problem in this respect with which they have carried upon on the same task. The superiors have always made the fair kind of the assistance in this respect where the entrepreneurship has been carried with the good way and thus maintained the profits of the company in this regard (Carsrud, A. L., & Brannback, 2007).
Telford has been experienced a lot from the business and the industries and with it Belford, proposed the pricing strategy on the web that was higher than the net price after there was made the volume discounts. Belford has tested the prototype of the site and that has put the good business plan. The rumor that was started was that with the leading chemical distributor there were two major chemicals company and the internet company coming together. This was the reason he got the top management commitment.
1. Problem Intuit is addressing
Here following are the problems that intuit are addressing to:
Lack of transparency: there is the lack of transparency and with these there will be no kind of transparency and the company will not be able to provide on the mere grounds that will make the good to the farmers as Mahatma Gandhi refereed, farmers as the backbone of the country.
Would farmers be able to estimate their gains: another question that has been raised is that whether they will be able to estimate the gains? When the crop seasons come and the farmers put a lot of the seeds and they would definitely expect the return on it with the good income, then they would experience the gain or not. Farmers sold about 65% of the produce with which the wholesale markets that are known as the mandis the is within the 40 miles of where they lived produced this much of produce.
Would farmers be getting the tangible financial value form the services?: the auction sale is one of the process of the transaction in the mandis and with it comes the farmers auctioning their produce by placing it on the outside of the agent’s store and within the time, one by one with it, each of the farmer’s name would come to the ascending prices. More of the auctions will make the financial conditions good and stable.
Would intuit be able to handle the operational challenge of collecting reliable: agriculture represented the 25% of the India’s GDP and has also been accounted for the 60% to 70% and there could be said they it will be able or not the handle depends on the data and facts as has been presented in this case study (Audretsch,, 2007).
The root causes are that the farmers could not make the effort of the high yield seeds, fertilizers and the pesticides. With this, they also have the lack of the knowledge of the volatile harvests and farmers were often impoverished.
- Intuit’s proposed solution work
Intuits’ proposed solution work in regard to this will work as the method of the follow me home was carefully observed how the customers used the products in the real world and also the agrinova team went into the nearby rural areas with the state of the Karnataka and they found that they were happy that someone is solving their problem and helping them. Farmers are community oriented. With it, there was also seen the fact that they have the better understanding of the crops and it is to some extent. With the help of the mobile technology like that of the mobiles that could be reached there the problem of the farmers will be sort out. The group also emphasized to use the information technology and the mobile phones to increase the size of the farmers where there could be made the networks. This way the great kind of the help will be provided in order to give the placement to the farmers and the methods and the programs they have been followed at the greater extent will help the one to gain momentum in this the very was. The business opportunities will gain.
The uncertainties are that the farmers do not know what to grow. They had no kind of information regarding the plant of the gibe crop. Therefore, they lack the knowledge, that what are the crops that could be sown for the export purposes.
- What should the team do next
Because of the reasons that the mandis do lack the transparency therefore to have the two potential services will help the farmers and that is crop exchange and the price discovery service. There will be given the several free and the subscription based internet, voice based agricultural information and the SMS that will provide the mandi crop prices. Secondly, the tangible financial benefit is realized or not by the farmer was put into the question(Alex, McCalla and Nash, 2006)
This focuses on the searching of the new business opportunities where the agriculture represented the 25% of India’s GDP and it is well known from the fact that the account is of the 60% employment. There were approximately sad to be the 150 million farmers and with it has come the crops sale rather than personal consumptions. The early ideas were explained by the experts in order to understand the problems. So, they suggested the kind of the divisions of the groups to assist them.
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