The communication is an important factor in businesses as the internal and external communication in a business make the efforts of the workforce synchronised and drive them towards a common goal. Therefore, the efficiency of the business and the overall profitability of a business depends on the stability and proper use o the communication channels between all parties relevant to the task. Therefore, the communication issues can generate huge problems for an organization and as many separate entities cooperate during a specific process the communication related problems are harder to pinpoint and thus can affect the outcome without arousing any suspicion. The use of the different methods of evaluating the communication process within an organization therefore has been an interesting research topic with myriad facets.
The Impact of Corporate Communication in the Contemporary Business of Bosnia And Herzegovina
The effect of poor communication has been a much discussed topic for the business world not only because of the effect on the performance and the efficiency of the company but also the prevalence and the high chance of the problem. Therefore, in the article about Bosnia the value of the communication has been seen as an essential element of the business process. The communication in the different levels of the business needs to follow a specific pattern as the flow of information is complex and often is relayed to the other groups that might lead to failure of the whole business. Therefore, the planning of the communication channels that will conduct and carry information during the process has been emphasised by the article as the importance or the physical evidence for tm the practice and implementation has already established the value of the proper communication. It is also insinuated that eh higher the level of the communication the more the impact of the misinformation will affect the efficiency (Sandberg & Abrahamsson, 2010). Therefore, the value of communication for a business is focused on in this literature. The overall impact of the failed communication channels affecting efficiency of all levels of the organization and affecting the overall process is infinite and thus the need to pre plan the communication channels is emphasised in the article. Therefore, the scope of the problem to permeate every aspect of the organization is seen as a very real possibility with devastating impacts. Therefore, the competitiveness in the market prompts the companies to grasp even a little chance of efficiency to maintain the market position. Therefore, in the cases, the highly competitive market in the region the value of proper communication is established.
Communication in Business Practice: Its Central Role in Supply Chain Management
The importance of the inter business communication has been emphasised in the article and the different cases has been used to define the need for the communication for the business in various degrees. The examples are used to emphasise the problems that can be caused with miscommunication and a business can be affected in many ways. The cases of the different business transaction and tin in B2B capacity can be affected by the lack of proper communication between the parties and the overall scope of the business relation. The use of the various cases emphasised on the point as the miscommunication and lack of proper business communication between the parties (Ross, 2013). The different communicating parties and the individual efficiency that can be judged by their efficient business communication process is reflected in their external operations and the channels are not clear in the operations of the organization are reflected by their external efficiency. Thus, the reputation of the company of being capable, there is much need for a stable and proper communication channels between all employees relevant to a process that might come under scrutiny from external sources. Therefore, the supply chain management and the communication between the different parts of the supply chain about the condition of the item being supplied (Fehric & Zekic,2015,). Therefore, if the company and more specifically all parts of the company have proper communication they an help answer the queries of the other party without any issues and thus might raise the company’s specific response that might result in lasting business relations mutually beneficial for both parties (Constantinescu, 2013). Although it is not mentioned in the article, the personal level of this is also true as the customer are specify on the individual issues.
Intercultural Communication in Business
This article focuses on the different parts of the business and the organization culture being against the communication factor. The issues arising from the cross cultural communication problem where the workers are from different cultures and the mitigation of the problem has been discussed along with scope of the problem (Argenti, 2015). The organizational culture being an amalgamating of the business prospects of the company being represented by the people from different culture coexisting. Therefore, the communication gap and chance of misinterpretation of a message that can affect the operational efficiency of the organization is put into question mark. Therefore, the establishment of neutral channel of communication independent f the cultural backgrounds of the workforce should not only make the relaying the information easier but also engender a sense of unity that will raise the moral of the company employees(Bovee, & Courtland. 2012).
From these articles, it is clear that the efficiency of the workforce is directly related to the communication process and its efficiency (Okoro, 2012). Therefore, the ample evidence from existing literature can be obtained to support the stand made in this article.
For developing a strong and successful organization, building up relationship is an imperative criterion. To build up cordial accord with the employees and employers, it is crucial that effective communication practices shall be developed within a particular business. But alongside to the significance of effective communication patterns, there remain severe chances of poor communication channels in each and every workplace. Often there remain severe chances that the bosses in the hierarchy level may not have received important emails or messages from subordinates or the minors (Austin & Pinkleton, 2015). This is mainly because of lack of effective communication will restrain the overall productivity of the management. Therefore it is worthwhile in mentioning the subsequent importance in building up promising future of any particular organization. Poor communication within a organization, (oral, verbal or written) can even obstruct the overall success of the business. Vague email messages that actually need clear clarification and the documents that are erroneous in nature shall be presented with uniform presentations. With the effective business communication skills within the business environment is therefore crucial element for accomplishing the organizational objectives.
Since a company comprises of employees from different backgrounds, race, culture, values and beliefs, it is important for each and every member to team up for accomplishing the desired results for improving the department skills exponentially. Unless and until there is clear communication skills, the company projects will definitely slow down and become inefficient in completing the organizational objectives. Business communication skills usually influence the morale of each and every single employee (Fan, et al., 2015). Presence of two way communication among the workforce and the hierarchy will positively empower the productivity, creative skills and the employees will be able to gain inspiration. Moreover, if the workplace is attributable to poor business communication skills among the workers, there the workers and the employees might get demoralized in valuing the projects such that the same even can cripple the innovative skills of the employees and the same however can decline the positive contribution towards the society (Krum, 2013). The potential of the employees to innovate and create can cordial accord with the directors and managers and successful businesses are those that endeavour with positive communication channels among the employees and employers.
This section of the report addresses the potential flaws that large as well as SMEs can face in absence of adequate two-way communication. Communication is actually a complex term and can be of several types like as intrapersonal, group communication, public communication, mass communication and machine assisted communication (Thomson, et al., 2015). Communication seems to be not just important aspects for success of the business, but the same is an important factor that can improve the sense of humanness among each and every workers. Communication skills actually help human beings for reaching out to another person and that improves the flexibility of each and every single employee and the same drives up the expressiveness and critical thinking skills. The managerial activities and the functions therefore definitely involve two-way communication which redirect and lead the managerial decision making skills and organizational practices.
The chosen articles in the above section address the need of communication at the workplaces and the consequences that can be met by the each and every employee, if there is lack of effective communication channels. Workplaces shall be attributable to circular communication patterns that can drive up the organizational success of the business. Factors resulting to poor communication can decline the staff morale and the motivation of the employees. Communication barriers within any management can be of many types like as perceptual barriers, emotional barriers, language barriers, physical barriers and cultural barriers. It is essential for every business organization to overcome the communication barriers (Meuter, et al., 2015). Communication problems are not only speaking some words, rather it is the transfer of the emotions, intentions, beliefs and the sentiments with others working at the same organization. Retrieving from the communication barriers can be accomplished from the proper training practices.
Entitlement of each and every single employee towards the listening and learning skills, and accordingly development of the controversial skills and abilities might involve the improvement of the negotiation skills and the abilities in sending and receiving the information in a timely manner. Most of the organizations usually possess a healthy combination of employees from different cultural backgrounds and diverse ethnicities and religions. Therefore, it is important for each and every single employee in improving the level of harmony among each and every single employee for facilitating the organizational success. Diversity and inclusivity can accordingly help in grooming each and every single staff to leverage the diversities and accordingly develop the efficiencies of the workers. Encouraging the employees to take participation in the training practices can help in building up uniform work culture and can further promote inclusivity among the key workers of the management. The same can be done only through the existence of the interpersonal relations. Overcoming the language barriers might influence in resolving the physical barriers as well as the same can help in dealing with the subordinates effectively. Therefore, it is imperative that the effects of communication shall be examined and accordingly effective remedial actions shall be adopted soon to wipe off the negative effects of poor communication.
Argenti, P. A. (2015). Corporate communication. McGraw-Hill Higher Education.
Arnold, E. C., & Boggs, K. U. (2015). Interpersonal relationships: Professional communication skills for nurses. Elsevier Health Sciences.
Austin, E. W., & Pinkleton, B. E. (2015). Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Vol. 10). Routledge.
Bovee, & Courtland. (2012). Business Communication Today, 10/e. Pearson Education India.
Constantinescu, A. L. (2013). Intercultural communication in business. Calitatea, 14(2), 610.
Fan, S. P., Liberman, Z., Keysar, B., & Kinzler, K. D. (2015). The exposure advantage: Early exposure to a multilingual environment promotes effective communication. Psychological Science, 26(7), 1090-1097.
Fehric, F., & Zekic, S. (2015, April). The Impact of Corporate Communication in the Contemporary Business of Bosnia And Herzegovina. In International OFEL Conference on Governance, Management and Entrepreneurship (p. 910). Centar za istrazivanje i razvoj upravljanja doo.
Krum, R. (2013). Cool infographics: Effective communication with data visualization and design. John Wiley & Sons.
Meuter, R. F., Gallois, C., Segalowitz, N. S., Ryder, A. G., & Hocking, J. (2015). Overcoming language barriers in healthcare: A protocol for investigating safe and effective communication when patients or clinicians use a second language. BMC health services research, 15(1), 371.
Okoro, E. (2012). Cross-cultural etiquette and communication in global business: Toward a strategic framework for managing corporate expansion. International Journal of Business and Management, 7(16), 130.
Ross, D. F. (2013). Competing through supply chain management: creating market-winning strategies through supply chain partnerships. Springer Science & Business Media.
Sandberg, E., & Abrahamsson, M. (2010). The role of top management in supply chain management practices. International Journal of Retail & Distribution Management, 38(1), 57-69.
Stadtler, H. (2015). Supply chain management: An overview. In Supply chain management and advanced planning (pp. 3-28). Springer Berlin Heidelberg.
Thomson, K., Outram, S., Gilligan, C., & Levett-Jones, T. (2015). Interprofessional experiences of recent healthcare graduates: A social psychology perspective on the barriers to effective communication, teamwork, and patient-centred care. Journal of interprofessional care, 29(6), 634-640.