Effectiveness Of Social Media Marketing Essay

Question:

Analyse the effectiveness of social media marketing.

Answer:

Introduction

The article will analyze the effectiveness of social media marketing. The brand awareness and how it would be successfully generated will be discussed. The analysis will be done to achieve the required analysis and results. The qualitative method shall be utilized to identify the characteristics of the research (Maloney, 2012). The methods will also discuss the nature and quality of variables, reasons and trends. It would help to evaluate the problem or a specific glory to illustrate data. The aim of the research will be to discuss, analyze and evaluate the features and dimensions of the glory in a certain framework (Zhang, 2013). Data collection is needed to critically analyze the reasons and factors those control the problem. Qualitative analysis always focuses on giving quality output. The main idea behind the research was to justify the answers by quality analysis.

Organization of the study

Australian Bitter is an organization taken for the analysis. Their recent data are taken to effectively discuss the relevance. The study has met the requirements of the area of concern. The survey techniques are also used to demonstrate the approach more qualitatively. The recent data and profit level of these companies have been taken. The number of accounts and the usage time has been taken into consideration (Zhang, 2013). Several statistical packages have been applied for generating the result. The data have been taken by communication methods and the relevant data are taken by filtering process.

Figure 1: Sponsoring Australian Cricket team

Research Aim

The aim of the research will be to discuss, analyze and evaluate the reasons and dimensions of the phenomenon in a specific method. Data collection is needed to critically analyze the reasons and factors those control the problem. Qualitative analysis always focuses on giving quality output. The main idea behind the research was to justify the answers by quality analysis. On the other hand, quantitative method is incorporated through primary data and secondary data analysis. These data were first filtered and then the best data are selected for analysis. Statistical packages are used for giving the result more dimension and truth. Formulas are used so that one can justify the results. The factorial analysis would help to draw a generalized conclusion (Rina, 2014).

Research Objectives

  • To study the efficiency of an Australian Bitter and its effectiveness through social media campaigning
  • To analyze the importance of social media for launching the new media in social network
  • To investigate the effectiveness of marketing and branding of the new introduction
  • To analyze the importance of brand promotions for a new item introduced by Australian Bitter
  • To scale the target audience for the new social media
  • To predict the viability of the market
  • To know how much the new social media can cater to the mass
  • To generate an awareness and a fan community

Research Questions

  1. What are the focus areas for growing a new product in social media?
  2. What are effects can be made by a new type of product in social media?
  3. How much a new medium can help a product of Australian bitter to connect to the mass?
  4. What is the knowledge required for developing social media ad for VB?
  5. How creativity and product development is related?
  6. What are various approaches can be used for introducing a new concept of social media?
  7. How a brand is created by the social media system?
  8. How much it takes to adapt to the existing market for a new product.

Justification and potential output of the research project

The research project is taken, as this topic is very relevant currently. The data analysis is done as the propaganda of many companies. The analysis can find the outcomes that would help the organizations for getting a clear image of how the media is helping them to create brand awareness. To develop a brand many firms are taking help of social sites. It is fast becoming a current trend (Creswell, 2013). The trend has justified it in every standard. The standards of promotions have now been more effective. The enterprises are doing more ads digitally. The emergence of digital media has a role to play in the current trend of Social media. The company like Australian Bitter is trying hard to influence the audiences. Several companies are also tying with them to display their products and services to the large audiences. There are 4.5 millions of people buy Australian Bitter (Creswell, 2013). The social networking organizations charge huge amount of money from the organizations to float their commercials in social sites. The potential output of the research topic is more prevalent nowadays. The output would answer lot of queries. The viewpoints of people and the companies can be understood from the research result. The relevance of the topic can give concrete advantage to the people stick to it (Maloney, 2012).

Conceptual framework

In short, from the above discussion it can be said that social media organizations have significant role in the development of creative market. The paper has reviewed several articles in order to reflect the idea of product development. The role of media has always been unquestionable. It has always given a huge inspiration to the area of product development and brand awareness. It has been found that the innovation is the key tool for developing a new product (Creswell, 2013). However, in has reviewed the performance of VB sized in various countries. It has also developed ideas on the way in which the enterprises can affect the creativity of the market. It has been found that social mediums have significant role in developing the brand image. The brand image can be made only after the company is visible well to the audiences. The companies like Australian Bitter are trying hard to influence the audiences. VB is also tying with them to display their products and services to the large audiences. There are 4.5 millions of people are loyal to Australian Bitter. The social networking organizations charge huge amount of money from the organizations to float their commercials in social sites. Nowadays Australian Bitter appears in every list of top ten fastest growing companies in the world. The framework they use to cater to the larger mass is very simple (Rosca, 2013). They have maintained simple approach for entering the household of common people. People all around the earth are now focusing on the social sites for anything. The useful methods are very common so that everyone can enjoy the benefits. The growing number of audiences and account opening has given the organizations like Australian Bitter a huge advantage in the market. The features and options have helped these networking sites to capture the interest of the mass. Earlier work forces were used to promote any brand and to create awareness. It used to take a lot of money from the company. If the process failed, the cost could lead the company to bankruptcy. Now the firms just only need to put their ads on any networking sites. They are now depending only on the media people for this work. For arranging the task and program, they are acquiring the service of handful of people within the organization. It has made enormous change in the cost structure of the company. They now invest less in brand promotions but attain larger benefits. Now the companies appoint role specific executives for promotions of their brand. These people use media tools and social medium to engage the customers to their product. They even create Australian Bitter web page for attaining viewership. It has given profits to the organizations in recent years.

Research hypotheses

H0: Creativity and social media marketing do not have any relations between them

H1: Creativity and social media marketing have relations between them

H0: Social media marketing is not effective for creating brand awareness

H1: Social media marketing is effective for creating brand awareness

Methodology

The approach will be used through the qualitative method, along with quantitative method to analyze the crisis. A systematic analysis is needed to clarify the content that is appropriate for the research along with an easy entry. The analysis will be done to achieve the desired target and results. The qualitative method shall be utilized to identify the characteristics of the research. The methods will also discuss the nature and quality of variables, causes and trends. It will assist to address the problem or a specific glory to illustrate data (Raut, 2013). The aim of the research will be to investigate, analyze and evaluate the characteristics and dimensions of the phenomenon in a definite method. Data collection is needed to critically analyze the causes and factors those track the crisis. Qualitative research always focuses on giving quality output. The main idea behind the research was to justify the answers by quality analysis. On the other hand, quantitative method is incorporated through primary data and secondary data analysis. These data were first filtered and then the best data are selected for analysis. Statistical packages are used for giving the result more dimension and truth. Formulas are used so that one can justify the results. The factorial analysis would help to draw a generalized conclusion (Junco, 2012).

The research methodology in the proposed research will be based on searching available literature. It will include quantitative data and qualitative methods to conduct the required analysis of the subject. The recommendation to the status quo would be done accordingly. Dependable and independent variables are taken to analyze the case better. Dependent variables are those which depends on certain parameters. Here the dependable variable can be the promotional tools for the product. The product is depending on the promotions and ads to get the viewership. If the ads can generate public interest then the product would sell. A product cannot attract customers on its own; it has to get the back up from the participants. On the other hand, independent variables are the ones, which depend on its own. These ones are having certain qualities to attain the audiences. The quality is an independent variable. A quality ad can always find the viewers in any circumstances. They can attract customers instantly. They do not depend on other things.

Survey Method

The survey is a method or technique to collect data and information on the subject issue. It can be taken by asking questions on a range of individuals or by a particular structure. It will look to the needed change and clarify the situation for initiating results. The recommendations would contribute to resolve the phenomenon (Fischer, 2015).

Interviews

Questions concerning the problem related to be gathered through personal interviews, e-mails, phone calls and customer focus groups. The design of the questionnaire form will follow several following steps.

  1. The theory-oriented questions should be clear, crisp and short
  2. Questions should be related to the targeted subject.
  3. The interviewer would need to ask the questions sequentially.
  4. Questions should reveal the sincerity of the answer.
  5. The questionnaire form should be verified by supervisors
  6. Questions should be free flowing.
  7. Testing part and sample part adjustments should be done if needed.

The collected data that shall be displayed analyzed and interpreted by the obtained results. In case some of the forms were not filled or did not meet the research objectives should not be taken into consideration.

The research shall include main objectives, statement of the relative importance, and descriptive statement about the vocabulary. Vocabulary will be subject to the conducted research. They together with the nature of the data that is collected will be needed. The style used in the assembly, the time to complete the survey shall be as per the purposed timetable.

The detailed results need to include the initiatives and recommendations. These recommendations should base on key findings. The research shall apply the qualitative method to investigate the present situation. The research should always explore creative industries to generalize the findings. These findings need to find the potential growth, strength, development strategy and generate ideas for improving the quality of the result. The qualitative methodology shall be applied to illustrate the statistical contents. It will help to generate the findings. It would help to contribute in building the qualitative analysis over the assembled quantitative data. The research was done through one on one interview method. Equal importance was given to each questions and time limit was mentioned. The interviewer gave ample opportunities to the people to speak about what they think (Creswell, 2013).

Limitation of the research

The research could face some obstacles in collecting the required data. It is because some terminologies could be unknown. It should be translated to match the official authority’s language (Junco, 2012). Moreover, lack of official statistics related to the economic sectors in the state. Nevertheless, due to some diligence to represent a transparent understanding of the phenomenon it will be stated. The outcome will be reflected in the proposed research. The research has lacked in one particular area. The area is the relevance of the comments given by the sample people. The research was conducted in one or two particular areas. Therefore, it cannot give guaranty of the understanding and thoughts of people around the globe. It is impossible to generate data from every networking site, as there are some millions of networking sites growing day by day. The people and their activities have outnumbered many previous data programs. The supervisor and the data collection team cannot move around every area of the globe. Therefore, what the audiences in Africa or Asia think in this regard is hard to justify (Amelina, 2012). However, the data has given some knowledge about the whole outcome. There are many permutation combination can be formed by the sample data. A large set of data cannot always justify the answers and analysis. Therefore, a small but filtered data set is much useful to generate proper answers and findings of the topic.

Analysis

From the given literature, some analysis can be taken. The analysis can be a window for others to marketers to only to present products but to the customers also. The benefits from the above literature are,

  • It can be a cost effective method to campaign through social sites for Australian Bitter. By doing so, the brand can cater to a larger audience.
  • The world is now a global market place. Social media has been a platform where the brand can put his or her newly launched product to display to everyone.
  • The involvement of media can regulate the segmentation clearly. The brand can take their newly launched product to the people they want to target.
  • Various media types and communication systems should make a community. Making a community can give the brand a stronghold and they justify their product to others
  • The sizable amount and volume of social circle and media nowadays has given an upright helping hand to the brands
  • The brand should update their products and they should always make their customers feel that they are continuously with them. Togetherness often helps to bridge the gap.
  • From the analysis we can find the effectiveness of social networking sites for brand awareness

Conclusion

The study of the subject has given a perfect insight on how to launch a new product to the market. The product should try to influence the customer in such a way that the customer can understand what the product is telling. The features and specialties should be there. In this regard, the social media tools are very effective. These tools can generate customer awareness. The medium has been a revolution in the modern times. It has highly demonstrated the effectiveness of the concept. The customers try to find the required data so the new product should be specific about the effective contents in it. Effective policy guidance and developing capacity building equipments are required to support convert local talent into crucial mechanism for creative industry and able to augment the sustainable employment; growth of the economy. It plays a crucial role in forming the development strategies, as growth in this industry is resulting into reduction in unemployment rate. Social media operates in the creative industry. The portals and websites have merged the gap between the people. The reach has been more in these days. More and more people can get the details at one go (Bryman, 2015). The modern day leaders are depending on the social media and they are trying to involve their activities in this area more than before. The products of the creative industry require new ideas; creation; production and distribution. The distribution channel needs to be smart enough to enter any possible market place to sell the product. Product ornamentation should be specific and detailed. In this way, the new product can be categorized. The media concept especially the virtual media like social media has helped to organize the service method in a more constructive way.

GANNT Chart

The table timeline

Task Name

Start Day

End Day

Duration

Project Proposal

19/08/2015

31/08/2015

12

Literature Review

1/09/2015

17/11/2015

78

Data Collection

18/11/2015

18/01/2016

60

Data Analysis

19/01/2016

17/02/2016

30

Final Report

18/02/2016

20/03/2016

31


Project Budget

Purpose

Estimated Amount to be spent

Literature Review

$1500

Data Collection

$2500

Data Analysis

$2000

Total Budget

$6000

Budget Summary

It is seen that the literature review portion is taking an amount of $1500. The online resources that are taken are not free of cost. The amount and the time duration show how long it has taken to complete. The data collection should be precise. To make the work purposefully the approach had to be structured. The travelling cost and the total expenditure is totaled. The total amount is showing $2500. Data analysis part is bit difficult (Junco, 2012). Data analysts were recruited for this purpose. They took a sizable amount to analyze the data. Software packages were bought for analysis. It is time taking and laborious job. It took around one month. The amount it took was $2000. Therefore, the total budget comes around $6000.

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