Discuss About The E-Commerce Outsourcing Rothstein Publishing.
E-commerce refers to the activities related to the selling and buying of the services and products over the internet. The process of selling with the help of e-commerce related activities depends on the various technologies like, electronic transfer of funds, mobile commerce related activities, management of supply chain, marketing with the help internet. The modern e-commerce related activities are supported by the usage of the world wide web for one part of the life cycle of the transaction. The typical types of e-commerce activities include the purchase of online books from Amazon, purchasing music from the various music apps and many more. The e-commerce activities mainly include three major areas which are, online retailing, online auctions and electric markets (Mazzarol, 2015). The e-commerce related business organizations can further employ other areas like, online shopping, providing and participating in the online marketplaces, business-to-business transactions. The ecommerce related activities consist of different types which are, business-to-business, consumer-to-consumer, business-to-consumer, consumer-to-business, business-to-administration and consumer-to-administration.
For example, Tesco had been operating its physical stores all across the various areas in UK. However, the organization had started its online operations to compete with the ecommerce giant Amazon. This had proven to be a huge step by Tesco which further led to the increase in revenues of the organization within a shorty span of time. The ecommerce business is able to provide major advantages to the business organizations like Tesco and the consumers. Convenience is one of the most important factor that affects the ecommerce business revenues. The facility that is provided by the ecommerce services are related to shopping related activities at any time of day or night from the website of Tesco, is able to attract more consumers (Hiles & Hon, 2016). The consumers can receive the entire details of the products in the website from where they are to purchase the same. The visibility of products in the search engines is another major benefit that is received by Tesco after it transformed its physical processes. The inventory management related costs of the company were also reduced to huge levels which helped the business in saving huge amounts of money. The organization was easily able to understand the buying related behaviour of the consumers. The reviews that are provided by consumers on the website of Tesco has helped in increasing the sales and the revenues of the organization (Doloto & Chen-Burger, 2015). The reach of the ecommerce based services of Tesco is quite high and further helps in increasing the customer base of the organization. The products that are sold on ecommerce platforms have 24*7 availability as compared to the products sold in the physical stores of Tesco. The investment that was required for the ecommerce based business of Tesco is low and this has proved to be the best option for an organization like Tesco. The awareness related to the brands of Tesco is increased among the customers which has been helpful for the company to increase its profitability in the market. The various costs that are decreased with the application of ecommerce include, advertising and marketing costs, personnel costs and many more (Kumar & Vijayalakshmi, 2016).
The six different impacts that are caused on the business organization due to the advent of ecommerce are,
- Firms now have a global presence and the customers have global choices as well – The global presence of the firma demand higher levels of strategies which can be helpful in understanding the global customers and managing the operations in the various countries.
- Firms can improve their competitiveness and the quality of the services with the help of access that is allowed to their services at any time of the day – The customers get access to the services of the firms at any time of the day and this demands continuous alertness of the employees to address the issues and needs of the customers at the earliest (Yang & Shi, 2016).
- The firms can monitor the preferences of the customers in an electronic manner – The organizations are able to monitor the preferences of the various customers faster and this further urges them to take appropriate actions to formulate the services and products according to the choice of the customers.
- The firms can further analyse the interest in the various products that based on the number of request for the information and the number of hits – The interest of the customers can be analysed by firms with the help of website searches. However, the searches may or may not have been done by the actual potential customers. This can be quite misleading for the company (Levina & Vilnai-Yavetz, 2015).
- The firms can obtain detailed information about the various vendors who handle the mass customization related operations of the organization and the personalized products as well.
- The roles that are played by the intermediaries in the various organizational processes are reduced which is related to a process called disintermediation.
The first impact that is related to the globalisation of the services of various firms with the help of ecommerce activities can be major challenge for many organizations. The firms can face immense challenges related to the formation of effective globalisation strategies which can be helpful for the company. The strategies of the firms further need to be based on the different preferences of the customers belonging to the different countries or regions (E-Commerce., 2018). The formation of appropriate strategies will require the appointment of experts in the field which can prove to be of high cost for the various firms. Globalisation increases the reach of the consumers, however it also further increases the responsibility of the organizations as well. This process of globalisation thereby requires the formation of strategies by the various global firms. This will be helpful for the firms to increase their revenues in the various global locations where they are planning to expand their operations with the help of the ecommerce website (E-Commerce Definition - Entrepreneur Small Business Encyclopedia., 2018). The expansion will help to increase their revenues, however, the firms will also have to invest a huge amount of time and labour to understand the new market area in which they can operate in a successful manner.
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Kumar, V. S., & Vijayalakshmi, N. (2016). Emerging Trends in E-Commerce. ITIHAS-The Journal of Indian Management, 6(2).
Levina, O., & Vilnai-Yavetz, I. (2015). E-visibility maturity model: A tool for assessment and comparison of individual firms and sets of firms in e-business. Electronic Commerce Research and Applications, 14(6), 480-498.
Mazzarol, T. (2015). SMEs managementwith e-commerce, e-business and e-marketing. Small enterprise research, 22(1), 79-90.
Yang, Z., & Shi, Y. (2016, October). Scale Expansion and Operations Inefficiency in Pure E-commerce Firms. In Web Intelligence Workshops (WIW), IEEE/WIC/ACM International Conference on (pp. 54-57). IEEE.