E-Commerce: Ballarat Trade Fair Consultancy Essay


Discuss about the E-Commerce case study for Ballarat Trade Fair Consultancy.



Ballarat Trade Fair Consultancy (BTFC) operates in the Australian market to provide the Australian organizations with opportunities of visiting or exhibiting in the overseas trade fairs. The major business activities of the organization include arranging stands for the clients in the trade fairs, managing the visits of the clients to the trade fairs, connecting the trade fair executives to the clients and to allow the clients to have a smooth experience of the trade fair. BTFC is a small organization and holds its business model based on the web-based services provided to the clients. This report is a proposal to the management of the organization to implement e-business model in the workplace of the organization in order to maximize the utilization of the resources (Bryman, 2015). The e-business model also allows the organization to efficiently utilize its web-based operations to realize more profits out of the business activities.

Business Idea

From past many years the idea of launching E-commerce website for every business is becoming successful. As now everybody is ready to buy things online and do every bit of work possible from home. Here BTFC can also launch its E-commerce site which can make its work a bit easy plus it will gain more clients which otherwise people are less aware of. BTFC acts as a bridge between the Australian companies and the trade fair executives overseas. The contact between the Australian companies and BTFC can be very easily done online through company’s E-commerce website. The study shows that online marketing of goods are increasing day by day. It has shown an increased growth of 145% every year (Turban, 2015). The returns of the companies have increased as soon as they have launched their E-commerce site.

The key elements of the company will be providing the contracting companies with the best business contracts keeping in mind the safest payment channels for them.

  • Vision
  • Initially in the starting years, we want to earn a good reputation and the safest place for money related transaction for the contracting companies as the amount of transaction will be high.
  • Accomplish an increase in the business revenues in the coming few years.
  • Mission
  • To becoming a trusted company giving the best service

The ultimate goal of the company is obtaining an image as the trusted online merchant. The people these days want peace of mind and want to get their work done in the best possible easy way as can. So the main aim is to give them that relaxed contacting with us. The contract to be made by the exhibitors should become easy and they should be relaxed in contracting with us without any tension of the work from our side (Ferraro, 2015). In other words, we should be a reliable and trusted company for them.

Revenue Model

In the business term, Revenue is the amount of money received by the company for selling the goods and services in a particular period of time. There are different types of revenue models. For Ballarat Trade Fair Consultancy (BTFC) we can take up two models – transaction model and subscription model.

Transaction model will benefit the company for each transaction by the contractor. In other words, the volume of revenue will depend upon the number of transaction done by the company. As the revenue will be transaction based so the more the number of transaction the more will be the revenue for the company. In this kind of transaction both the consumer and the seller have to get themselves registered and the transaction taking place between them can be easily identified (Huang, 2013). The amount charged by the seller is according to the transaction by the consumer. So for our company the transaction revenue model can work as the exhibitors can pay according to each transaction they do.

Subscription model is mainly getting a membership of the company. The fee is charged according to the period of membership needed by the customers. Our consulting company can also provide with this revenue model and ask the exhibitors to get a contract with us for a period of time they want.

E-commerce applications

The applications of e-commerce vary according to the size of the store. The application of these requires a variety of methodologies and ideas. For a small store the components can be developed with the HTML (Dao, 2013). So for our company we can apply the HTML code for the e-commerce application as our company comes under a small store company.

Security Issues

The use of internet has increased to a great extent these days. It was initially designed to pass on the important piece of information between the individuals but now it is used so much that every bit of information is transferred within seconds be it useful not. We can say that it is overused by people; it is not only used for the communicating with each other but to access anything from the internet (AlGhamdi, 2012). So coming to the security point of view the computers and internet are connected with each other the security of logging in your personal details is not safe on some websites as there are smart people who know how to catch on your detail and which makes your security to the transaction risky. But for our company we will be sure about the transaction security as this is the most important part needed on the side of the exhibitors. The site will be fully secured logged in with the passwords so that it will not be cached upon by those smart people or hackers. From the past many years there are some sort of viruses that the hackers are using to get the piece of information they need from the people who are logging in with their personal account details (Wang, 2016). But for our company we will make sure that our site is loaded with the best possible anti-virus possible for the customer security.

Legal issues

In today’s world with the new era of technology the people going front for the e-commerce site are either forgetting to pay attention to the legal procedures or are not taking it into consideration. But it is never easy to start the business without considering the legal procedures. People take it as a traditional approach but in reality it is important. However, the laws relating to the internet are even more complex. Registering according to the legal procedure will gain you about what is right and what is not. The law will give you the full view of what transaction should be done and what not (Sousa, 2014). So here for our company as well we will consider the legal procedures and it will be better if these proceedings are not ignored otherwise it gives a bad impact on the company afterwards.


Ballarat Trade Fair Consultancy (BTFC) is an upcoming online merchant for the big Australian companies providing them the helping hands for contracting in the trade fairs overseas. The company after considering the above business layout for the e-commerce plan it can go ahead with the online website providing the companies with the best possible service website for their customers. The idea behind launching the e-commerce website will give the companies a more relaxed service provider for them.


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Ferraro, G., & Brody, E. K. (2015). Cultural Dimension of Global Business. Routledge.

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Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2015). E-Commerce Security and Fraud Issues and Protections. In Electronic Commerce (pp. 457-518). Springer International Publishing.

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