Conducting an environmental analysis is important as it provides information on the environmental regulations upheld in a region and the penalties involved. With the growing global warming crisis, nations are participating in reforms to protect the environment and humankind’s long-term survival. Sydney is a country with strict regulations on the environment codes. Yushe hotel that seeks to build a branch in Sydney must consider the environmental laws in Sydney least it faces penalties.
Carrying out an environmental analysis provides information on the status of the environment in a particular region. Statistics show the levels of air pollution in Sydney are very high. It is advised that people with asthmatic conditions should be aware of the situation (Stuart, 2017). For Yushe hotel, the conditions may affect the number of tourists that seek their services. The problem has extreme levels as it reduces visibility on roads. The primary source of pollution is smoke produced by various plants.
Secondly, environmental degradation such as inadequate disposal of waste could amount to penalties. Like many nations, Sydney has a process of waste disposal. Resident and commercial buildings are expected to maintain bins where they place waste products. The waste should also be sorted to simplify the dumping process. The municipal government collects the waste regularly to avoid build-ups and spillages (Canter, 2006). Nevertheless, these environmental maintenance services are offered at a fee.
Due to the need to protect the environment, the Environment Protection authority in Sydney has amended the regulations to eliminate statutory caps on the penalties for pollution. The amendment seeks to reduce the licenses held by organizations thus reduce the levels of contamination in the country. As such, offenses such as groundwater pollution crimes are punishable by law and prosecuted. Yushe hotel should understand the waste disposal process to avoid these penalties ("Legislation | NSW EPA", 2014).
Due to these regulations on environmental protection, some shadow costs and benefits exist. Yushe hotel has to contribute to the local environment maintenance services. It will do so by paying fees imposed by the municipal government on the same. Additionally, due to the pollution problem in Sydney, it the responsibility of Yushe Hotel to participate in corporate social responsibility and solve the issue (Kirk, 2005). Nonetheless, following these regulations reduces government interventions to regulate the operations of the business.
Air pollution in Sydney will require Yushe hotel to some green building designs. When constructing the hotel in Sydney, the building should be fitted with humidifiers, ductwork, and coils to aid in regulating external pollution. It should also avoid using building materials that are damaged by inorganic compounds.
Yushe hotel branch in Sydney will have diverse effects on the society. The hotel will provide employment opportunities for people in the community. The increase in employment will impact on the living standards of people in the area. It will provide a stable source of income for those employed by the company allowing them to support their dependents.
Secondly, since the Yushe hotel must participate in social responsibility, the hotel is expected to solve community problems. Sydney has high levels of pollution which affect the health condition of its people. As an ethical action, Yushe hotel should contribute to solving the issue. It could donate to medical facilities that help in the treatment of respiratory diseases that arise from air contamination (Lee, & Park, 2009). It should also be responsible for the emissions of smoke from its activities. The emissions should be reduced to minimize atmospheric pollution.
Thirdly, Yushe hotel has its origins in Beijing. It has different business practices and culture as those in Sydney. The culture of Yushe hotel may be affected by the society habits in Sydney. However, the hotel may also influence the heritage of the local community. Like many participants in the hospitality and tourism industry, Yushe hotel will impact on the behaviors of the people in the community (Goldstein, Cialdini, & Griskevicius, 2008). The transfer of culture between international customers and the local folks will occur. The practices transferred have mixed impact.
On the one hand, the people of Sydney will enrich their culture by diversifying and learning different practices. However, it would also lead to watering-down of their way of life. Secondly, social evils in the area such as theft and underground trades such as prostitution will increase. Hospitality and tourism facilities tend to have this impact on the local society due to the interaction of people from different walks of life (Goldstein, Cialdini, & Griskevicius, 2008). It will adversely impact on the community due to Yushe hotel presence.
Social responsibility will contribute to the benefits accrued by Yushe hotel. Social responsibility involves being considerate of the society. By participating in socially responsible behavior, Yushe Hotel has better chances of surviving in the Sydney market. It will gain support from the local community and the government to improve its success in the market. However, it will also involve some shadow costs. Participating in charitable activities and social responsibilities affect the profitability of Yushe hotel. Money spent will be accounted as expenses thus reducing the profits made by the hotel (Lee, & Park, 2009).
Canter, L. W. (2006). Environmental impact assessment.
Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of consumer Research, 35(3), 472-482.
Kirk, D. (2005). Environmental management in hotels. International journal of contemporary hospitality management, 7(6), 3-8.
Lee, S., & Park, S. Y. (2009). Do socially responsible activities help hotels and casinos achieve their financial goals?. International Journal of Hospitality Management, 28(1), 105-112.
Legislation | NSW EPA. (2014). Epa.nsw.gov.au. Retrieved 26 September 2017, from
Stuart, R. (2017). Sydney's air pollution prompts respiratory warning. ABC News. Retrieved 26 September 2017, from