Changing Trends In The Hospitality Business Essay

Question:

Discuss about the Changing Trends In The Hospitality Business And Technology.

Answer:

Introduction

This study focuses on changing trends in the hospitality business and technology. It has considered different researches for assessing this topic and all those journals and articles have been discussed in this literature review. Operating the business nowadays is quite complex and needs more and more resources especially in the technological terms. Everything has been changing and the simplest approach to understand this change is to look at the changes in the way of operating of particular businesses. The digitally enabled travellers expect hospitality business to provide them with high level of personalised services. The businesses which are capable of delivering successful mobile centric personalisation are becoming the chosen Brands. The hospitality businesses require these applications to personalised not only their own environment but also to personalise the guests’ complete experience of that location. For example there are different friendly applications which are now annoying the guests to have E check-in and room selection. People are capable of using their mobile phones for check-in without being physically present at that location. These applications allow the travellers to inform about their preferences regarding the temperature of the room, kind of bad they're required and other preferences. Similarly when any travelling on guest goes to a restaurant on any vender then promotional video or promotional offerings can be sent directly to their mobile phones to boost the sales.

Integration of hospitality business

As Per Sahlin (2017), the hospitality, hotels and Airways can get along with growth in areas because the rise in tourism with Airways can bring more and more guests to the hotel industry. He took an example of Airbnb which is anticipated to develop much more in the business tourism segment however it was earlier utilised for leisure travellers. After sometime this business look forward to business travelling segment and started expanding. Today's society is one where to this and general public look forward to get convenience and comfort. The use of technology in travel business has been encouraged just to give special services to the people all over the world. The marketing and communication systems are also utilised in technological framework so that there is knowledge created among the potential customers regarding existing travel sites and hospitality businesses. There have been different perceptions of travellers with respect to different services and different destinations.

IT and changing trends of hospitality industry

Changing preferences of guests/ travellers

In a journal by Pilepie and Simunie (2014), it has been seen that the mobile applications also have encouraged the hospitality segment. There is mobile enabled supply chain system which has posted the hospitality industry. Then there are selfie sticks which are connected to the smart phones or cameras are turning out to be extremely well known as these can be utilised for capturing special times by getting self shots or group shots. The hotels are rising in terms of their facilities for servicing and for granting. Guests prefer to get everything as per their preferences however they are also provided with wellness facilities, food and beverages which are very lucrative and keep them contended. There are additional items which need to be provided to keep the client satisfied such as yoga sessions, personalised tours and trips etc. Many of the hotels and hospitality businesses are making reinvention to their properties so that there can be frequent concepts and events. The high level of servicing is important and it rings unique experiences for the people.

POS System

Qing and Anna (2016) stated that IT has also been encouraging the hospitality sector and by creating more and more opportunities for people in this industry. Through information technology on Drive papa people can easily differentiate among the services being provided to them. Kooser stated in 2009 that with the development of point of sale systems, the growth of hospitality business can we anticipated and the restaurants can have an expansion of their brand by use of POS in the system.

Daily the technological advancements are bringing changes to our living and for the hospitality businesses, they're having huge changes. There have been changes and preferences of people also in the modern travellers and clients are more inclined towards personalised services which are further effective than past. All this efficiency can be attained by hospitality businesses by better consumer data and quicker systems of making payment. Therefore the hospitality businesses have been able to get rid of the laborious procedures. Therefore for staying ahead in the market, it is significant for the hospitality businesses to stay ahead with the help of new innovations for POS technology.

Nowadays the hospitality businesses and making use of latest payment systems that help in getting rid of the traditional time-consuming processes for the clients who had to wait for the servicing personnel for fetching then the bill. The technology has been highly rewarding because by utilising appropriate POS framework the clients are capable of making faster, efficient payments and they're not impacted by the peak hours servicing.

Cost saving

The websites by Forbes (2017) states that technology has a huge benefit because it makes the hospitality segment to make a replacement of costly employees with technological sense not just by decreasing the labour expenses rather my avoidance of problems with customer servicing also.

Bailey discussed about the positive effect of technology on people's way of dining and how technology has brought changes to their preferences (2010). A restaurant would like to know about the changes in references of people so that it can make the most of it again by providing such services. Nowadays there has been faster applications and technology girl advance payments by which the clients are capable of saving time which they earlier had been utilising for ordering food and consuming the same. The technology has made everything so fast that they can just order the food by a few clicks on their mobiles and they can easily see the whole of the menu in their mobile. This way technology also has a great role in decision making as the sellers put in beautiful images and attractive packages so that people can view those on phone and order them quickly.

Customer loyalty

Tanford and Shoemaker (1937) discussed the customer loyalty that can also affect hospitality business in future times. This research of Tanford had been carried out for 15 years with respect to loyalty for evaluation of its impact on the hospitality segment and hotel industry.

Godwin (2012) had been able to describe the different upcoming booking apps which can be utilised for finding the appropriate hotel and there are prices being mention along with them so that client can make a clear choice. There are various travel agencies which are present Online and which also offered huge discounts. So these companies make good money by developing such apps which make it convenient for the customer to make bookings.

Marketing changes in Hospitality industry

Gustavo (2013) describe about the marketing management roles in the travelling and hospitality segment. In this the analysis of technology developments has been made and how it impacts the different business segments. All these journals and articles provide with insight into the changing trends of tourism and hospitality business. Mihelj (2010) stated that the trends of tourism are dependent on fulfilment of client expectations. With the change in time, the expectations of clients are also changing and therefore businesses have to make necessary amendments so that they can earn profits. Brownell and Newman also introduced the impact of Internet technology on the hospitality business. There has being application of instant messaging and emailing inside hospitality segment so as to get connected with the customers of hospitality segment.There has to be a great communication with the Travellers so that there that is while travelling in this industry gets profitable.

With the changes in the market needs, the hotels and hospitality businesses are sometimes unable to know about the entire unique needs of their guests. With the increasing affluence, globalisation and technical advancement, the current Hotel guests can value their experiences and can feel "being connected" in a better way than the travellers in the past. The hotels and hospitality businesses which haven't changed in the last decades and are still having the past facilities, heavy curtains, traditional check-in procedures and those small rooms – then this industry has no place for them because the modern guests cannot feel at home at these places.

The white linen services and carriage of luggage by the well voice is not at all important nowadays and the modern travellers look forward to convenience, keeping connected and becoming part of on experience.

There has been a change in the preferences of people which want changes to be made to the traditional layouts of hotels. For example there is a need for bigger lobbies, further social herbs, conference rooms, gathering locations along with a blend of convenient couches, social work stations and meeting areas.

Hospitality businesses no more a way of flaunting the well rather it is regarding the participation into an experience. Therefore there has been a need of bringing change to the culture of hospitality industry

Technical advancements affecting the hospitality businesses

With the advancements in technology, the businesses have moved to almost all parts of the world and these readings show that hospitality businesses are also impacted by changes in technology in one or the other way. These businesses have been applying more of their POS software for attaining better results. By using the point of sale software, the hospitality businesses apply it as a business operating framework and they are capable of managing their own inventory from Internet and saving that line profiles from an application. This way the businesses are able a by using the point of sale software, the hospitality businesses apply it as a business operating framework and they are capable of managing their own inventory from Internet and saving that line profiles from an application. This way the businesses are able to build loyalty and keep track of their accounts, get new orders from mobile phones, streamlining the internal communication and increasing their profitability.

As for all these studies, information technology has brought drastic changes in the way of businessman performed by hospitality segment. They have to make use of advanced technologies for staying ahead in the competitive market.

Conclusion

The aim of this paper is to explain the integration capacities and preconditions of mobile businesses for supply chain management in the hospitality segment. There have been changes in technology which draw attention to the role of technical advancements in hospitality business and their application in the supply chain management. Even the technology is applicable in lots of segments, they are not utilising fully (Growing Trends in the Tourism and Hospitality Industry, 2015). The technology has turned out to be important factor in modern hospitality industry. Since mobile and wireless frameworks have turned out to be significant elements of daily life, their accessibility, use and ease have made them to be very significant elements for hospitality industry (Growing Trends in the Tourism and Hospitality Industry, 2015). These apps and technologies assist these businesses in giving information, streamlining the procedures, raising efficiency and simplifying the supply chain management.

The change in technology, different apps and devices have turned out to be significant toes for transport and logistics professionals so that they can keep length and deal with them supply chain from any part of the world. The supply chain is very significant element of hospitality segment because in any service industry it is significant to set up a continent is relation with suppliers and to get a great demand system for enhancing the level of services to clients.

This paper gives a summary of different studies carried out for describing the role of advanced technology to words the hospitality industry and its supply chain management. This industry expects growth by catching up with times and by application on latest technologies particularly the mobile once. It is important to have mobility because it fetches lots of benefits like decrease in cost, better productivity; more contented clients are travellers and many other benefits.

References

Bailey, J. (2010). The very latest in tasty tweets. Sunday Age, The (Melbourne).

Car, T., Pilepie, Lj. and M. Simunie. (2014). Mobile technologies and supply chain management. Journal of hospitality industry, 20(2), 207-219.

Forbes.com. (2017). Forbes Welcome. [online] Available at: [Accessed 18 Jul. 2017].

Godwin, N. (2012). New-generation hotel-booking tech being customized for consortia, hosts. Travel Weekly, Vol. 71(31).

Growing Trends in the Tourism and Hospitality Industry. (2015). Journal of Tourism & Hospitality, 04(03).

Gustavo, N. (2013). Marketing management trends in tourism and hospitality industry: facing the 21st century environment. International Journal of Marketing Studies. Vol, 5(3).

Kooser, A. C. (2009). The latest in POS, the next generation is here. Restaurant Business, 28-29.

Mihelj, V. (2010) New tourists’ products for new tourists’ expect actions. Tourism & Hospitality Management, 1075-1085.

Newman, A. Brownell, J. (2008). Applying communication technology: introducing email and instant messaging in the hospitality curriculum. Journal of Hospitality, Leisure, Sport and Tourism Education, Vol. 7(2).

Qing, S. and Anna, L. M. (2016). Using comparative advertising to promote technology-based hospitality services. Cornell hospitality quarterly, Vol. 57(2), 162-171.

Sahlin, E. (2017). Airbnb - Why Can’t We All Just Get Along: Hospitality Hot Topic.

Tanford, S. and Shoemaker, S. (1937-1967) Back to the future: process and trends in hotel loyalty marketing. International Journal of Contemporary Hospitality Management, Vol. 28(9), 1937-1967.

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