Business Strategy: Toyota Essay

Question:

Discuss about the Business Strategy for Toyota.

Answer:

Introduction

The report is based on the application of Strategic Change management taking place in Toyota Motor Corporation. Over the year the company has undergone significant changes in order to become one of the finest auto-maker. It is known across the world as a leading example for achieving long-term sustainable growth. The primary focus of the company is to attain a sustainable growth by becoming a good corporate citizen. They are constantly developing strategies in acquiring trust and respect internationally (Todnem By, 2005).

Company’s Overview

They have adopted an effective business environment by focusing on the long term strategies. The company has implemented the Toyota way strategy in the year 2001. The company was found in 1937. This strategy has helped them in embracing sustainable changes. They understand the importance of implementing changes as per the business environment. It is evident for the business organization is to develop policies by focusing on the internal as well as external environment (Toyota Global. 2017). As a business organization they have developed problem solving strategies. These strategies have helped Toyota in attaining sustainable targets on a long run. They are however focused their key strategies by developing employees. This has helped the organization in attaining productivity (Anderson and Anderson, 2010). Employees training and development is important aspect for the growth of the organization. In order to achieve a sustainable growth it is evident that the organization needs to recognize the root solving attitude which will help in attaining desired goals. Toyota has developed a coherent strategy that has helped the company in attaining the sustainable objectives (Cameron and Green, 2015).

The Toyota Motor Corporation has proactively designed strategies in order to attain consensus. It is important that the business organization need to implement changes as per the changing environment. The Toyota Corporation has expanded itself throughout the world. In such a difficult situation it is important for a business organization to develop policies with the changing environment.

Toyota has a vision of becoming the global leader by 2020 for that it has developed various principles. It has drafted all the coherent policies in its memorandum that has helped the company in attaining desirable growth. In order to become a global leader it is essential that the brand need to excessively implement policies that are important in the current business scenario. It has developed the long term sustainable goals by considering the various aspects. Likewise Toyota needs to develop policies in order to become the world leader. It is difficult for an individual to implement changes in an organization. It is necessary to develop policies in a way that the corporation is able to incorporate changes in order to manage changes (Weiner, 2009).

The report establishes a relationship in between the changes that are necessary for implementing effective changes. It is essential to recognize the issue and to implement the strategic changes in order to attain desirable objectives. It is essential to identify the stakeholder interest in order to draw inference in order to understand the benefit related to the organization. The report inculcates important strategies that are necessary to be implemented in order to attain sustainable objectives. Improvements can only be achieved if the organization is considering changes in an effective manner (Weiner, 2009).

Model in Change Management

The Toyota needs to explore the change management practice that will help in managing the changes in an effective manner. The Kurt Lewin model of change management is effectively use by the organizations across the globe that is necessary for utilizing the effective change in the organization. Toyota needs to improve the employee engagement policies in order to attain desired result. The change management is important for an organization to adopt desirable goals. The transition model is important for an organization in order to attain inspirational result. Employee engagement and recruitment is important for developing effective policies. Training and development of employees is important for an organization in order to attain goals (Turner, 2014).

Kurt Lewin change management model

He has introduced the change management theory which states:

Unfreeze: firstly the organization it is important that Toyota need to implement effective change management theory by the organization. The policies that is important for organization is important to implement changes. Thus it is important for the Toyota to develop effective policies in order to attain a significant market share. It is necessary for an organization to develop policies according to the structure that is important to be implemented (Hayes, 2014).

Change: the change need to be implemented in a strategic manner. It is necessary that the changes need to be initiated in a systematic manner. The changes related to effective human resource recruitment and engagement as per individual capacity need to be taken wisely. Changes are supposed to be implemented in a systematic manner. Proper training and development of employees is necessary in an organization in order to achieve systematic results. The change process is difficult for an organization in order to attain systematized result (Thompson and Martin, 2010).

Freeze: the organization takes time to incorporate changes in the routine. For the purpose it is evident that the organization needs to develop policies in a way that it is able to utilize full efficiency. Changes when introduced in a systematic manner in order to attain efficiency. This is necessary for Toyota to incorporate changes in such a manner so that the goals can be attained. It takes time for an individual to incorporate changes in regular life. For the purpose of achieving sustainable targets Toyota need to incorporate effective employee’s engagement policies. Employees training and development is important aspect for the growth of the organization (Kaminski, 2011).

Change Through the Learning of Organization (By Peter Senge 1992)

There are five core competencies as described in the model that involves creative learning. It is necessary that the organization focus on developing shared vision. This will help the organization in attaining desired goals within a stipulated time frame. Personal mastery at work is evident for an individual in order to attain desired goals. Toyota need to work on group motivation and should overcome the challenges by focusing on the individual strength. One should understand the purpose of working together in order to attain desired goals (Levasseur, 2001).

It is evident that team work is important for an organization in order to develop desired results. It is necessary to gather together and work as a team to attain the goal. It is necessary to understand individual behavior to work in an effective manner (Carter, 2008).

The system need to focus on developing relationship among the team members. It is evident that the relationship among the employees in order to attain pre-determined results. It is necessary to distribute responsibilities in a manner they are evident for an individual (Ford, Ford and D'Amelio, 2008).

McKinsey 7S Model (Robert Waterman, Tom Peters - 1980)

The model focuses son developing strategy for the organization in order to attain sustainable objectives. It is evident that it is essential to focus upon the different strategy in order to imply changes. The purpose of the model is to understand the changes taking place in an organization. It is evident that the organization needs to follow an effective policies and procedures in order to organize a change in an organization. McKinsey 7S Model includes focus on 7S in an organization. This helps in establishing effective: Levasseur, R.E., 2001

Strategy: it is evident for a multinational organization to develop strategies in a manner that it helps in attain desirable objectives. Changes need to be implemented in a systematic manner. It is necessary that an organization like Toyota needs to develop strategies. The change management strategies need to be attained by implementing strategies wisely(Bilton, 2007)

Structure: all the decision related to the organizational change take place through a proper structure. It is recommended that the organization need to follow a proper structure in order to attain desired objectives. Toyota needs to follow futuristic policies by putting extra efforts on its structure.

Systems: the system is the procedure that is required to be followed in order to attain desirable objectives. It is important that the business organization need to implement changes as per the changing environment. The Toyota Corporation has expanded itself throughout the world. This is evident that the organization needs to adopt the policies under the capacity which helps in systematic implementation of goals (Pinder, 2014).

Shared value: The organization need to develop a structure that focus on sharing organizational culture and value. The value system and mechanisms important for an organization to understand the role of an individual in attaining desired results. The shared value is the mechanism that is followed in an organization in order to implement the policies effectively (DuBrin, 2013).

Skill: It is necessary that the skills need to be imbibed in a manner that helps in understanding the desirable objectives. The employees need to be trained in a manner that helps the organization in attaining high level of efficacy. . The transition model is important for an organization in order to attain inspirational result. Employee engagement and recruitment is important for developing effective policies. Training and development is efficient in an organization in order to attain long-term objectives.

Style: The style is important for an organization in order to attain desirable form of objectives in order to emphasize on systematic manner. It is necessary that the organization has to develop effective policies that need to be developed in a manner that are efficient that has long term sustainability. In order to become a global leader it is essential that the brand need to excessively implement policies that are important in the current business scenario (Ford, Ford. and D'Amelio, 2008).

Staff: It is necessary that the staff need to be trained in a manner that help in attaining desirable objectives. The staff needs to be given training manner in a manner that helps in achieving desired objectives. The Mc Kinsey model focuses on developing policies in such a manner that help Toyota in understanding desirable objectives. Training and development of employees is important in order to attain efficiency in an organization (Jones, 2010).

Corporate Governance

It is evident for an organization to follow effective corporate governance policies in order to attain desirable objectives. The company has to follow the compliance in order to set a corporate goal. In order to achieve recognition Toyota need to develop objectives that focus on attaining compliance objectives. The purpose of the company is to meet the future requirements. This is evident that the organization has to develop policies in accordance with the desirable objectives. It is necessary that the management should have complied with the effective changes occurring in the surrounding.

Conclusion

To conclude it is evident that the organization needs to develop policies in such a manner that changes are effective. Toyota needs to develop effective change management theory that helps in attaining sustainable objectives. In order to implement changes effectively changes need to be incorporated in a manner that helps in attaining desired objectives. The report is based on the process of change management in Toyota. As a business organization they have developed problem solving strategies. These strategies has helped Toyota in attaining sustainable targets on a long run, they are however focused their key strategies by developing employees. It is necessary that the organization need to develop policies in an effective manner so that the objectives can be attained. The report describes various change management theories in context of Toyota. This has helped in attaining a better understanding in order to attain desirable results. Changes are important for an organization in order to survive in the dynamic environment. In the dynamic environment it is important for an individual top develop policies in a way it help in achieving sustainable objectives.

References

Anderson, D. and Anderson, L.A., 2010. Beyond change management: How to achieve breakthrough results through conscious change leadership. John Wiley & Sons.

Bilton, C., 2007. Management and creativity: From creative industries to creative management. Blackwell Publishing.

Cameron, E. and Green, M., 2015. Making sense of change management: a complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers.

Carter, E., 2008. Successful change requires more than change management. The Journal for Quality and participation, 31(1), p.20.

Cummings, T.G. and Worley, C.G., 2014. Organization development and change. Cengage learning.

DuBrin, A.J., 2013. Fundamentals of organizational behavior: An applied perspective. Elsevier.

Ford, J.D., Ford, L.W. and D'Amelio, A., 2008. Resistance to change: The rest of the story. Academy of management Review, 33(2), pp.362-377.

Hayes, J., 2014. The theory and practice of change management. Palgrave Macmillan.

Jones, G.R., 2010. Organizational theory, design, and change.

Kaminski, J., 2011. Theory applied to informatics-Lewin’s change theory. Canadian Journal of Nursing Informatics, 6(1).

Levasseur, R.E., 2001. People skills: Change management tools—Lewin's change model. Interfaces, 31(4), pp.71-73.

Pinder, C.C., 2014. Work motivation in organizational behavior. Psychology Press.

Thompson, J.L. and Martin, F., 2010. Strategic management: awareness & change. Cengage Learning EMEA.

Todnem By, R., 2005. Organisational change management: A critical review. Journal of change management, 5(4), pp.369-380.

Toyota Global. 2017. ONLINE. Available at: Accessed on: 23 April 2017

Turner, J.R., 2014. The handbook of project-based management (Vol. 92). New York, NY: McGraw-hill.

Weiner, B.J., 2009. A theory of organizational readiness for change. Implementation science, 4(1), p.67.

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