Business Responsibility And Sustainability: Corporate Social Responsibility Essay


Discuss about the Business Responsibility and Sustainability?


Sainsbury is the second largest chains of supermarkets in the United Kingdom (, 2016). Sainsbury was established in the year 1969 in Drury Lane, London, United Kingdom. It maintains a total share value of 16.9%. This particular organizational in the study maintains a functional business structure (Ah??mad and Crowther, 2013). The study will highlight the level of sustainability and responsibility to the selected organization. Over the years the company has tried to implement the necessary strategies that has been beneficial and effective for the sustainable growth of the organization.

1: There are certain factors, which are involved in the process of development of a whole business operation. The study will highlight three essential elements of business sustainability in the organization. The three factors are social and environmental risk, obligations, opportunities, and maintaining a smooth and natural flow of the financial management in the business operations. All the three selected factors in the business organization allow the different organization to maintain a sustainable level of business (Amaeshi, Nnodim and Osuji, 2013).

Commerce sustainability requires the firm to stick on to the principles of the sustainable environment development process. Meeting the need of the present without compromising the ability of the future is known as the notion of sustainability in the business. Sainsbury follows a traditional approach in the business operations to maintain sustainability and responsibility in the enterprise environment. Stakeholder engagement, environmental management system, reporting, and disclosure of cycle analysis are the critical factors, which this particular organization, Sainsbury needs to follow in the development process of sustainability and responsibility in the organizational behavior (Birkin and Polesie, 2012). With respect to the global scenario, it might be said that Sainsbury have included the idea of inclusion. The distinction based on caste, religion etc has been included in the strategies of the renowned organization.

Profit, people, and planets are the three positive impacts towards maintaining a sustainable business environment. Application of different kinds of business models and small decisions grounded regarding financial, environmental, and social concerns (Aras and Crowther, 2012). These are the three important factors, which has been implemented by the company to foster their image in the organization. The initiative of the organization includes making the youths active. Under this category of sustainable development, there has been a number of positive imitative by Sainsbury. This is to make the environment a better place to live in without the depletion of the essential resources.

There are certain issues, which this particular regulatory organization faced in the operations of the business. Some of the key sustainability issues, which this particular organization faces in recent time, are corporate social responsibility; environmental problems and an increase in waste materials (Bredeson, 2012). These are the fundamental questions, which affected the organizational stability and accountability of Sainsbury. Corporate social responsibility is one of the key factors, which every business organization follows in the operations of the company. Sainsbury faced several issues in their daily business operations (Cabezas and Diwekar, 2012). The second factor, which affected the sustainability of the company of Sainsbury, is the lack of optimum utilization of resources. Optimum use of resources is one of the main factors, which increases the level of waste materials in the production process of the business. The organization also faces several issues related to environment (Chu, 2012). There are certain rules and regulations which government of different country develops towards the development of corporate social responsibility. However, this particular organization faced some issues while maintaining the notion of CSR.

2: The second part of the study concludes the concept of the global ecological social sustainability and statistics. In the era of globalization, the business options are diversified. The bulk of the organization gets the opportunity to organize different business operations beyond the local boundary (da Silva Lopes and Casson, 2012). The purchasing decisions of the customers are expanded in the era of globalization. This part of the study will focus on the highlighted issues within the parameters of global ecological and social sustainability (Daniel, 2012). There are four parameters in the concept of the social stability. Economical factor, environmental factor, political factor, and cultural factors are the four parameters towards maintaining the social stability of the business (Finch, 2012). These are the four factors, which the selected organization in the study follows in the operational activities of the business. There are several approaches towards maintaining the social sustainability of the enterprise (Fleming and Jones, 2013). Out of the three selected issues in the study, the concept of the CSR is one of the most significant issues. Maintaining the ethics is also an important aspect, which needs to be analyzed.

Figure 1: Global sustainability

(Source: da Silva Lopes and Casson, 2012)

There are different kinds of practices, which are included in the process of development of a strong customer relationship management (Gonzalez-Perez and Leonard, 2013). Market structure is one of the major factors, which needs to be emphasized. The entire retail sector management falls under the notion of the perfectly competitive market structure. This particular marketing structure maintains unique features as compared with other marketing structures (Halkias and Thurman, 2012). The concept of sustainability and responsibility indicates positive impact towards maintaining a definite competitive advantage in the market. The plan and policies of the organization need to be supporting in such a way, which will ensure in the achievement of the common organizational goals and objectives (Haynes, Murray and Dillard, 2013). This is one of the major problems, which is emphasized in this study. The organization is not ensuring the optimum use of resources, which resulted in the process of increase in the reduction process (Kotler and Armstrong, 2012). The manufacturing and the production system of the organization need to follow a proper business operation, which will allow the organization to maintain sustainability in the enterprise. In order to solve this particular issue some of the essential points, which this particular organization needs to develop, are discussed as follows. The financial plans and policies of the organization must be emphasized in the business operations (Kurtz and Boone, 2012). The objective of the enterprise is to make the positive impact on the economy, environment, and society. In order, maintain the sustainability of the business the current organization in the study developed an active monitoring system. The concept of the surveillance system in the organization will allow the organization to be benefited in different ways (Norton, 2012). Marinating a proper tracking system in the organization will enable Sainsbury to overcome different kinds of problems, which are identified in the group. Matching the actual performance with the planned performance of the legislative procedure will allow the company to determine the critical issues (Potter, 2012). It will help the organization conclude the best alternative solutions to solve the particular problem. The concept of (20x20) sustainability plan is a key initiative, which this particular group focuses in the development process (Pride, Hughes and Kapoor, 2012). Within the year of 2020, the company concentrates on the achievement of the organizational goals and regulatory activities. As it is one of the most common retail sector management, there are several areas, which this particular organization needs to focus on the development process of the organizational plans and activities. Some of the most important factors, which need to be focused, are classified into different segments (Robinson, 2012). The developed vision and missions of the company will help the management to overcome various types of selected issues. Best food quality, timeline, and business operations are the three essential factors, which are highlighted in the functioning of the company (Halkias and Thurman, 2012).

Figure 2: Global sustainability

(Source: Potter, 2012)

3: Sainsbury UK faces various issues in handling the business in an efficient manner. Stakeholders of Sainsbury UK comments on restoration aims for the business organization. They face issues with social as well as environmental impacts in aiming of the reduced damage in a comprehensive manner. Sainsbury should focus on promoting sustainable diets and improving in the food system for the same (Steve Vargo. and Lusch, 2012). They face issues with the rising costs and climatic change in the scarcity patterns by the British Farmers. Multi dimensional sustainability is one of the most crucial and significant point which is highlited in the study. The implication of strong governance depicts interference and slow progress in the sustainability design in an overall manner. Shareholders feel that Sainsbury is capable of commitment towards high quality as well as standards of production for the same. The concept of the stakeholders in the study is very much significant. The plan of the organization is to conclude about the best possible solution in order to solve the required in the organization.

British farmers should meet the expectation of quality food and conduction of additional demand shortly (Tanner and Raymond, 2012). This attributes will enable in a positive signal for Sainsbury UK and facing massive investment pressures in a comprehensive manner. Stakeholders believe Sainsbury UK have the ability for indulging in new commitment level as well as enhancing own branded products for related fair trade activities in a comprehensive manner (Amaeshi, Nnodim and Osuji, 2013). Sainsbury UK faces issues with weak as well as vulnerable workers in and around the world. Stakeholders believe in handling the food wastage by WRAP and agreeing with the help of resource efficiency patterns in an inclusive manner. Stakeholders enhance crucial steps in helping the people in the job market in case of continuous work in a comprehensive manner (Thorson and Duffy, 2012).

Sainsbury UK faces challenges and sustainability issues on matters relating to deforestation, overfishing as well as poor land management, and increased usage of energy in an overall manner (da Silva Lopes and Casson, 2012). This particular company enhances high stress on the generation of the global food system in an overall manner. Addition to that, it faces issues like climate change as well as water scarcity damaging the environmental aspects in a comprehensive manner. It needs to face population growth issues affecting the long-term security of supply for the same (Werhane, 2012). This company sources essential raw materials for the attainment of sustainable independent standards in an overall manner. Sainsbury aims at achieving the sustainable advantage by achieving highest standards shortly (Ah??mad and Crowther, 2013). Sustainability issues of Sainsbury UK include meeting the expectation level of customers and buying high quality British food for the same. It is necessary for conduction of sustainable business practices by the suppliers in the end.

The company faces challenges with supply chain management and working patterns of the British farmers in an overall manner. It is a challenging task for managing the carbon emissions for the operational activities for the carbon footprint in an inclusive manner. Challenges include carbon emissions and supply chain enhancement for the full life-cycle impact of the products for the same (Amaeshi, Nnodim and Osuji, 2013). They face issues with rainwater harvesting in supermarket stores in an adverse manner. It faces collaboration issues in sensitive central zones for planning the water usage and managing with the supply risk in an inclusive manner (Aras and Crowther, 2012).

Sainsbury UK overhauls with change management pattern for the attainment of generation revenues shortly. It mainly focuses on the radical change levels as well as viewing at the shopping habits for the same (Baggini, 2012). This particular retail supermarket faces challenging task from the past 30 years and evolving in the shopping habits by the customers. In the recent market condition, Sainsbury UK reports changed 2.8 in the sales pattern from the past 16 weeks. In the change management issues, it faces poor trading updating from the company in the recent years in an inclusive manner (Birkin and Polesie, 2012). Corporate Social Responsibility of Sainsbury UK ensures massive differentiation in embedding respect for the environmental factors in the decision-making process in an inclusive manner.

Sainsbury UK implements the model for providing the change management process in an efficient manner. It helps in ascertaining with the business process especially HR training change in the company organization for the same (Bredeson, 2012). Business Process re-engineering involves advocating process orientation for analysis in the centralization of training system of Sainsbury UK (, 2016). This particular change management process ensures ways in meeting the needs of the business as well as customers in a comprehensive manner. This particular approach considers as context sensitive aspect prevailing in the business organization for the same (Cabezas and Diwekar, 2012). It mainly undergoes main stages including process mapping. This implies drawing flowchart for centralizing in the training activities sequence in the most appropriate way (Chu, 2012). It is very much important for the organization to develop different changes in the organizational plans and procedure. One of the most important parts in the entire organizational plans and procedure is to develop a proper decision making activities in the organization. The notion of the decision-making activities plays a vital role towards the achievement of the organizational plans and procedures (Collins, 2012). The implementation of plans and procedure is one of the most factors in the entire organizational decision making activities in the organization. In the era of globalization, there are different kinds of factors, which different organizations needs to following in the organizational operations.

4: Sainsbury UK faces several issues that made the company for considering the change management process in the business activities. This particular company lost its market position and performance in the year 2004. It needs updating of store outlets as well as the distribution of IT (da Silva Lopes and Casson, 2012). Transformational changes ensure recording the favorable results for the lack of proper consultation with responsive stakeholders for the same. Organization aims at maximization of the wealth of the shareholders as well as satisfying with the pursuing profitability pattern in the future course of business activities. It failed to address past administration issues and change leadership process in the relevant process in an inclusive manner. Increased shareholder wealth ensures high significant interest rate for the change-programming pattern shortly (Daniel, 2012). This particular retail market emphasizes on marketing strategies for ensuring consumer satisfaction as well as excellent customer service in an inclusive manner (Fleming and Jones, 2013).

Problem and challenges are always there in the management. In the era of globalization, the concept of competition exists in each level of the management (Finch, 2012). Some of the important factors of globalization will allow the organization to diversify the different elements of globalization. Change in the entire management system will ensure the organization to develop different kinds of plans and strategies, which will help the organization to bring different changes in the entire organizational plans and procedures. The purchasing options of the customers are more diversified as compared with the traditional mode of shopping (Haynes, Murray and Dillard, 2013). The majority of the business organization gets the advantage to organize different kinds of business activities over the national boundary. If the business increases, it will automatically allow the organization to increase sales and profit simultaneously which are the main two factors.

In the change management system, it is necessary for planning relevant measures for targeting the improving customer patronage for the same. It is required for considering thorough knowledge in the training and development factors in an inclusive manner. Staff members should involve in the implementation process for better communication with the stakeholders in the most appropriate way (Fleming and Jones, 2013). Integration of objectivity requires massive business expansion for Sainsbury UK. It helps in diversification into new products as well as industries for the same. It faces issues with complex administration pattern for resisting in the employee partners in an inclusive manner. This particular organization should create new change in achieving future goals as well as objectives for the same (Gonzalez-Perez and Leonard, 2013).

Change in the management in the entire organizational behavior is one of the most important things in the organization (da Silva Lopes and Casson, 2012). The management needs to organize all the corporate plans and procedure in a conventional direction, which will allow the organization to achieve the overall goals and objectives. If the change is made in the organization, it enables the organization to implement different kinds of plans and procedures, which will enable the organization to implement all the plans and policies to bring different changes (Halkias and Thurman, 2012).

The present study summarizes all the important factors, which concludes about the sustainability of the business. The selected organization in the study is Sainsbury. The present assignment will conclude the readers about the current issues faced by Sainsbury in the current operations of the business. It is one of the most common retail chain group and ranked second in the world. Corporate social responsibility is the highlighted point in the study. There are certain issues, which this particular organization in the study is facing during the operations of the business. There are certain issues, which the present organization in the study faces in the operations of the business. Optimum utilization of resources is one of the most important factors, which the selected organization in the study faces in the operations of the business. All the important factors of the business are highlighted in the study. Business sustainability is the ultimate factor, which ensures in the smooth operations of the business. In order to solve the specified issues in the organization, the concept of change in the entire management system is required. There are certain factors, which are highlighted in the study to conclude about the change in the organizational plans and procedure. Ecological and sustainability are the two factors, which are reflected in the contextualization of the sustainability. Change in the management system of the organization will ensure in solving the selected problem in the organization in the best possible manner.

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