This reflective report discusses the advantages of social media in the business. It also presents the disadvantages of social media in business operation. In addition, it also demonstrates the research methodology that will support to identify the tools and techniques to complete the research objectives.
I increased my knowledge about the advantages and disadvantages of the social network in the business. In addition to this, I also created my consciousness about social media. The social media is computer-mediated technology that enabled the organization to share their data among the customers to spread the awareness regarding product and services of the company (Alberts, et al., 2015).
I learned that social media plays an imperative role for business. There are different types of social media sources that are used by the organization named Facebook, LinkedIn, Pinterest, Twitter, Instagram, Snapchat, and e-mail. At the same time, it can also be said that the understanding about such sources can be effective to improve my knowledge and also supports to make a connection with a large number of people. It will also support to make a robust relationship with people in long-run. I also gained my knowledge about project scope that enabled me to determine the pros and cons of social media in the business. It will be also supportive to manage the risk in future regarding the social media (Bajdor, et al., 2014).
In addition to this, I learned about the project objectives where I create my knowledge about the implementation of social media in business operation. Along with this, it can also be said that I learned about many factors that show that the positive impact of social media on the business named covers a large number of audience, less expensive, improve brand loyalty, and decline the marketing cost. I also gained my knowledge about some additional factors demonstrates the pros of social media such as improve the sales of the organization, increase the ranking of the search engine, consumer engagement, simply access in the international market, customer feedback, market research about the consumers, and improved marketing opportunities (Burns, et al., 2016).
At the same time, it can also be said that depth understanding about the social media can help to imply the social media in business operation in the upcoming period. I also increased my understanding about disadvantages of the social media in the business operation. There are different components that demonstrate that social media can negative impact on the business such as social media is time intensive, copyright problems, security problems, and negative feedback. At the same time, I also learned that lack of marketing and social tools strategy, required more resources to deal with online customers, lack of control on daily basis, leakage of confidential data, hacking, and offensive feedback (Kasemsap, 2014).
In addition to this, it can also be said that knowledge regarding negative factor of social media can also support to control the future risk in a systematic manner. Furthermore, it can also be said that the social media can be an effective source to easily influence the customers and easily aware the consumer about products and services in less time and cost. Along with this, I gained my knowledge about the research questions and hypothesis that will be required to accomplish research task in an appropriate manner. I increased my knowledge about the two types of question such as primary and secondary research questions. In addition to this, it can also be said that the research methodology plays an imperative role to identify the suitable tools and techniques to determine the advantages and disadvantages of social media in a business operation (Lin-Hi, et al., 2013).
Along with this, it can also be said that I learned about the both research method named quantitative and qualitative method. The qualitative research is used to develop the theoretical understanding of the research topic in a systematic manner. In addition to this, the quantitative research can be significant to present the numeric data in a systematic way. Along with this, it can be said that I also enhanced my knowledge about reliability and validity of the research. I also gained my knowledge about the deductive approach that was appropriate for research in case the research is objective in nature. Along with this, I also learned that the deductive approach is used to prove and reject the hypothesis to obtain the positive outcome in an appropriate manner (Mackey, et al., 2015).
I also learned about the probability sampling method that will be used in case of research dilemma is based on the subjective in nature. Further, the probability sampling method provides an equal chance to the candidates who participate in the research for reacting on a survey through a questionnaire. I also learned that the probability sampling method includes random sampling method to perform the research systematically (Zhao, et al., 2014). In oppose to this, I also created my consciousness about non-probability sampling method. I increased my knowledge about the data collection methods named primary and secondary data collection methods such as primary data collection and secondary data collection method. In addition to this, it can also be said that the primary data collection methods can play an imperative role in collecting the fresh data regarding the research issue (Schaltegger and Wagner, 2017).
There are some sources such as interview, observation and questionnaire method to collect the data systematically. Beside this, I also created my knowledge about the secondary data collection method sources such as an academic journal, balance sheet of company, annual report of organization, books, magazines, and online and offline websites. I also created depth knowledge about secondary data collection methods. At the same time, I learned about the data analysis method that will be supportive to boost my research skills in the upcoming period. In addition to this, it can also be said that I also learned about research limitation that will support to accurately perform the research (Swann, 2014).
I understood that time, cost, and lack of resources can direct impact on the research to meet the goal in an appropriate manner. In addition to this, it can also be said that the time schedule can influence the research. Moreover, time schedule can support to best knowledge about the time frame to perform any research and meet the task in specified time and cost. At the same time, it can also be said that I gained my knowledge about the research as well as social media that can support to improve my personal and professional life in the upcoming period. In additionally, depth understanding regarding the social media can be supportive for me to utilize the social media tools in the business operation that will increase the productivity and financial performance of an organization (Taneja, et al., 2014).
From the above conclusion, it can be concluded that the social media can be effective to improve the productivity of an organization in long-term. In addition, it can also be summarized that the research methodology plays an imperative role to identify appropriate techniques to perform the research activity and accomplish research objectives.
Alberts, J. K., Nakayama, T. K., and Martin, J. N. (2015) ‘Human communication in society’, USA: Pearson.
Bajdor, P., and Grabara, I. (2014) ‘The Role of Information System Flows in Fulfilling Customers’ Individual Orders’, Journal of Studies in Social Sciences, 7(2), P.7.
Burns, L. D., Mullet, K. K., and Bryant, N. O. (2016) ‘The business of fashion: Designing, manufacturing, and marketing’, USA: Bloomsbury Publishing.
Kasemsap, K. (2014) ‘The role of social networking in global business environments,’ Impact of emerging digital technologies on leadership in global business, UK: Routledge.
Lin-Hi, N., and M?ller, K. (2013) ‘The CSR bottom line: Preventing corporate social irresponsibility,’ Journal of Business Research, 66(10), pp. 1928-1936.
Mackey, A., and Gass, S. M. (2015) ‘Second language research: Methodology and design,’UK: Routledge.
Schaltegger, S., and Wagner, M. (2017) ‘Managing the business case for sustainability: The integration of social, environmental and economic performance’, UK: Routledge.
Swann, P. (2014) ‘Cases in public relations management: The rise of social media and activism,’ UK: Routledge.
Taneja, S., and Toombs, L. (2014) ‘Putting a face on small businesses: Visibility, viability, and sustainability the impact of social media on small business marketing’, Academy of Marketing Studies Journal, 18(1), 249.
Zhao, J. L., Fan, S., and Hu, D. (2014) ‘Business challenges and research directions of management analytics in the big data era,’ Journal of Management Analytics, 1(3), pp. 169-174.