Business Research And Ethics: Qualitative Research Essay


Discuss about the Business Research and Ethics for Qualitative Research.


Worldview linked with Quantitative Research

As per the worldwide view, quantitative research can be regarded as a research that is specifically designed for the purpose of examining the objective theories by determining the relation between research variables. The quantitative research incorporates the use of objective measurement methods such as statistical, mathematical and numerical analysis through the use of techniques such as questionnaires and surveys. The objective measurement tools helps in collection of practical data for achieving a particular answer for the research problem in context. The quantitative research is specifically used by a researcher for providing practical evidence in support of the research area so that the research question can be addressed appropriately. It is mainly used to maintain objectivity of a research when the research field is objective in nature (Brannen, 2017).

Worldview linked with Qualitative Research

The qualitative research, as per the worldwide view, is mainly used for gaining an understanding of the underlying reasons and opinions about a specific issue or problem in context. The researchers adopt the use of qualitative study to maintain the subjectivity of a research in order to carry out an exhaustive analysis of the research field. The qualitative study provides an in-depth understanding if the main ideas or hypothesizes for carrying out a potential quantitative research. It incorporates the use of varying academic resources for developing an adequate understanding of the research area and thus developing a proper hypothesis to be tested under a potential quantitative study (Brannen, 2017).

Business research question to be addressed in a Quantitative Study

‘What is the relation between job satisfaction and salary among the residents of London’?

Business research question to be addressed in a Qualitative Study

‘What is the impact of job satisfaction on the organizational commitment level of the employees in London’?

Questions Related to Bobek et al. (2017) Article:

Questions Related to Bartlett et al (2016) Article:

Type of Research Design Used

The research study is qualitative in nature as it mainly aims to identify and examine the major impacts impacting the recruitment of non-accounting business professionals into internal auditing. As such, the present research integrates the use of descriptive research design for examining the relation between dependent and independent variables used in the study (Bartlett et al., 2016).

Six Groups of 2*6 Plans

The research study has conducted a 2*6 experiment that involves 502 participants from different parts of the country. The six groups of the experiment were business students from four different universities (Bartlett et al., 2016).

Intervention Applied to One Group

There were mainly two types of business students identified form the experiment, that are, higher academically performing and lower academically performing students. The intervention has been applied to lower academically performing students where an additional survey has been done on them. The main purpose of the survey was to examine the interest of students in internal audit job position by varying the salary structure (Bartlett et al., 2016).

Purpose of Manipulation Test

The main aim of the manipulation test carried out in the research study was to identifying the varying level of business students in the internal audit job position by manipulating the job roles and responsibilities (Bartlett et al., 2016).

Definition of Control Variable

The term ‘control variable’ refers to a research variable that is held constant during the entire research process for the purpose of investigation in scientific experiments. The variable is unchanged during the overall process of research for evaluating the relation between dependent and independent variables (Bartlett et al., 2016).

Control Variables Used in the Study

The main control variable used in the present research study is gender of participants, their internship level and months of business experience (Bartlett et al., 2016).

Advantages and disadvantages of using students in this study

The research study integrates the use of business students as participants for evaluating the factors impacting the recruitment of non-accounting professionals in internal auditing. The major benefit of using business students as participants that researcher was able to determine the interest level of future non-accounting business professionals into the job position of internal auditing. However, the major disadvantage of the fact is that students could not determine the interest position of current business professionals working in different sectors about the internal audit job position (Bartlett et al., 2016).

Content and Construct Validity Difference

The term ‘validity’ in a research study refers to the appropriateness of a measurement concept used in a study. The content validity as such, is about accurate measurement of a conclusion or a specific concept used in the research study. On the other hand, construct validity refers to assessing the appropriateness of constructs developed from the practical tests of a theoretical concept (Creswell and Clark, 2011).

Purpose of a variable in a quantitative study

The term ‘variable’ in a research study denotes anything that has a specific quantity. It can be referred to as any environmental aspect that is being investigated for the purpose of evaluating its impact on the dependent variable. The variable measured in the study is known as dependent and is impacted by the independent variable (Creswell and Clark, 2011).

Difference between a mediating and moderating variable

The mediating variable in a study may be defined as the variable that is in between the independent and dependent variables and is used to determine their relationship. On the other hand, moderator variable is a variable that determines the strength of relation between dependent and independent variables in a study (Creswell and Clark, 2011).

Q8. Reference Correction


Given, L. 2016. 100 questions (and answers) about qualitative research. Sage.

An article

Daff, L. 2012. Lessons from successes in medical communication training and their applications to accounting education. Accounting Education: An International Journal 21, pp. 385-405.

A chapter in a book

Amernic, J., 2013. Perspectives on the Role of Metaphor, In: Jack, L., Davison, J., Craig, R. eds. Routledge Companion to Accounting Communication. Routledge: Abingdon, Oxon, pp. 94-108.

An article on a web site

Daff, L. 2017. Accountants and their Intra-Organisational Communication in the Not-For-Profit (NFP) Sector. [Online]. Available at: [Accessed on 2nd October, 2017].


Bartlett, G.D., Kremin, J, Saunders, K.K., and Wood, D.A. 2016. Factors influencing recruitment of non-accounting business professionals into internal auditing. Behavioral Research in Accounting 29 (1), pp. 119-30.

Brannen, J. 2017. Mixing Methods: Qualitative and Quantitative Research. Routledge.

Creswell, J. W. and Clark, V. 2011. Designing and Conducting Mixed Methods Research. SAGE.

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