Business Management For Event Industries Essay

Question:

Discuss about the Business Management for Event Industries.

Answer:

Business event industries primarily organize conference for gathering people together in quest of gaining new thoughts and ideas. Three types of people from different sectors primarily focus on attending such kinds of event. They include people corporate sector, association and government sectors. The responsibility of event management companies is to select a secured place so that delegates do not feel insecure in attending the conference (Zhang, Leung and Qu 2007). Large number of workshops, plenary sessions and executions are organized for enhancing the knowledge and experience of people. As per the various patterns conference is constituted with three major types including small, medium and large. Small conference is arranged in a hall by involving a limited number of people. This particular event has already gained an image and reputation for its systematic operation process. The entire event has focused to involve total 200 delegates associated with the various industries. Before conducting the conference some of the eminent scholars belonging to different industries are invited for sharing their experience and views. The entire event is conducted for two days. Total 10 exhibitors are intimately associated with the entire operation process (Thomson Schlenker and Schulenkorf 2013). While conducting the conference a proper and systematic management team is there for controlling the overall process. The primary responsibility of that management team is communicating with every single delegate and knowing their difficulties at the conference. In order to treat 200 delegates a small conference room is enough for treating every single delegate with proper care and affection.

The primary objective of conducting a small conference is to provide a professional knowledge and guidance regarding the importance of social networking activities for the human being (Saayman 2012). In many cases, it has been observed that people tend to lose their hopes and desires for leading a peaceful life due to continuous upheavals they have to face on their journey. Attending a conference can give innumerable knowledge and experience on how to develop creative and intuitive skill by attending a conference.


Operation managers have to play major responsibility while arranging the entire event for two days. People like to stay away from monotonous livelihood in this specific season. The operation managers while conducting the entire event have taken care of some of the most relevant factors (Del ChIAPPA 2012). Delegates are from different cultural as well as religious backgrounds. The primary purpose of the operation managers is to treat every single employee with equal respect and dignity. The personnel associated with events and operation process should keep maintaining interior and decorum as the choice of target customers. The product managers should give food as well as tea facilities and benefits given. The managers should give equal priority and response to all the delegates who will participate in the event (Atkins and Moyer 2013). In addition, people belonging to different geographical boundaries like to attend the event. The operation managers should maintain effective communication with every single associate properly in order to know their problems and difficulties.

After the end of the event, every single delegate should be dropped at their convenient place (Jaeger and Mykletun 2013). The entire transport facilities are very much effective so that not a single person has to face difficulties in communicating with the exhibitors properly. In order to break the monotony of events, the organizers have hired some professionals for having a good performance (Rieke et al. 2012). This particular performance has enhanced the rhythmic flow of entire conference. People belonging to different geographical areas are allowed to attend the event. Operation managers as well as the entire service crew are flexible enough in dealing with every single person associated with the event.


The crew associated with operations can arrange a medium size of the conference by involving around 1500 delegates. The persons who are invited to this specific program include the persons from corporate, government and various non-profit organizational sectors (Rojek 2014). Total 50 exhibitors participate in the overall conference in order to arrange the entire event systematically. The primary purpose of organizing this specific event is to make the people aware of the values and importance of social networking sites in the present era of advanced technology.

The eminent delegates are present their own experience and knowledge on how they get facilities and benefits from the social network activities (Saayman 2012). With the advancement of technology, people get the flexibility of having entire information regarding a particular matter by sitting at their own place. People do not have to face difficulties in dealing with the travel in gaining knowledge and information anywhere after the emergence of advanced technology (Thomson, Schlenker and Schulenkorf 2013). Therefore, social networking activities are having immense contributing for developing the society.

In order to arrange a medium conference 50 exhibitors are hired for conducting the entire program. The primary purpose of those exhibitors is to keep a constant control over the entire procedure of event. The delegates are from different backgrounds. Therefore, the operation managers should have the capability to make an effective interaction with every single delegate (Lotem et al. 2013). Especially, the organizers are from different religious backgrounds. They may have to face difficulties in dealing with the delegates due to their linguistic barriers. However, maintaining effective communication with every single delegate is the primary responsibility of the operation executives.


Medium conference is generally conducted for three days. The primary responsibility of operation managers is to take care of delegates for three consecutive days. By sharing necessary experience regarding the importance of the using social networks, the visitors can gain knowledge and experience (Wilkinson et al. 2015). On the other hand, the primary mission of conducting the event is to educate the people on how to use social networking sites along with the advantages and disadvantages (Bearzotti, Salomone and Chiotti 2012). The operation managers should make a constant update regarding the feedback of delegates on what kinds of difficulties they are facing at the conference hall. The medium size conference is endowed with eight concurrent sessions every day by involving 50 exhibitors. An effective plenary session includes that all the delegates needs to attend in theatre set up for listening to a key-note speaker. In addition, after conducting the event, the operation managers should take the responsibility of dropping the delegates to the proper destination (Tanford, Montgomery and Nelson 2012). The managers should take a constant feedback on how the delegates have enjoyed the entire event. If any kind of negative response has been received from the viewer, the operation managers should rectify that mistake next time (Yeoman et al. 2012). Therefore, feedback is highly needed in rectifying the mistakes of conference exhibitors. As per the response collected from delegates, the next event can be organized. A medium size conference is similar to small events actually where the physical equipments like chair, table, decoration is equally relevant. The quantity of food and beverage option should be expanded. The space of the floor and the number of rooms should be larger than small conference.

A major international conference for 5 days can be arranged regarding plenary and concurrent sessions by involving around 5000 delegates. The primary purpose of attending this international conference is to convey the message to the international viewers about the effectiveness of social networking activities. Viewers from different geographical backgrounds and attitudes like to attend this event (Verbeke 2015). The operation crews like to involve around 5000 delegates for participating in the international event. The primary purpose of the managers is to keep a constant care on the overall performance of the executives and the entire crew. In order to take care of 5000 delegates, the service providers should take a big conference hall so that around 5000 employees can be accommodated. People belonging to different geographical sectors tend to attend the event.


The primary objective of arranging this event is to evaluate the importance of social networking sites on the overall enhancement of a business industry as well as of an individual. In order to attend an international conference, the delegates are from different geographical and cultural backgrounds (Masterman 2014). The personnel associated with operation process have to face immense difficulties in communicating with the delegates; in this kind of situation the primary responsibility of the operation managers is to render flexibility on the language and facial expression. As a result, people belonging to different cultural attitudes do not get hesitated in communicating with a particular individual properly. The communicators should make an active interaction with the delegates so that they become flexible in sharing their views.

While conducting an international event, the organizers focus on destination management company (DMCs). The primary responsibility of DMCs is to coordinate with transport and visa as well as accommodation. The people who attend events are from different psychological backgrounds. At the time of conveying a particular message, the delegates intend to express their point of views from various perspectives (Silvers 2012). This kind of situation renders an innumerable debate at the conference hall. The primary responsibility of operation managers is to conduct the program peacefully so that the visitors do not have to face enough chaos and unhealthy situation. The entire conference is conducted for five days. Before arranging international events the organizers should make an effective communication with the organizations of tourism sectors in order to host the international guests. In every single day the delegates should get the entire facility of transportation (Jaeger and Mykletun 2013). The foods and products should be arranged in such a way that people belonging to different culture and religious backgrounds can enjoy their food facilities. The primary purpose of arranging an international event is not to convey the message internally but to express the point of view in the global market. Therefore, people belonging to the different region can get an in-depth knowledge and experience about the importance and value of social networking sites (Rogers 2013). In a word, business event industry by conducting conference of different levels tends to allow participants in collaborating their thoughts, ideas and views from different perspectives. In order to make an event successful the operational requirement is highly significant. Otherwise the organizers fail to arrange the entire event peacefully as well as systematically.

References:

Atkins, M.G. and Moyer, D.S., International Business Machines Corporation, 2013. Facilitating event management and analysis within a communications environment. U.S. Patent 8,347,143.

Del ChIAPPA, G., 2012. How do meet organizers choose convention sites based on different types of meetings? An empirical analysis of the Italian meetings industry. Event Management, 16(2), pp.157-170.

Jaeger, K. and Mykletun, R.J., 2013. Festivals, identities, and belonging. Event Management, 17(3), pp.213-226.

Masterman, G., 2014. Strategic sports event management. Routledge.

Rieke, R., Coppolino, L., Hutchison, A., Prieto, E. and Gaber, C., 2012, October. Security and Reliability Requirements for Advanced Security Event Management. In MMM-ACNS (pp. 171-180).

Rogers, T 2013, Conferences and conventions: a global industry, 3rd edn., Routledge, New York.

Rojek, C., 2014. Global event management: A critique. Leisure Studies, 33(1), pp.32-47.

Saayman, M. ed., 2012. Introduction to Sports Tourism and Event Management, An. AFRICAN SUN MeDIA.

Silvers, JR 2012, Professional event coordination, 2nd edn., Vol. 62, John Wiley & Sons, New Jersey.

Tanford, S, Montgomery, R & Nelson, KB 2012, 'Factors that influence attendance, satisfaction, and loyalty for conventions', Journal of Convention & Event Tourism, vol. 13, no. 4, pp. 290-318.

Thomson, A., Schlenker, K. and Schulenkorf, N., 2013. Conceptualizing sport event legacy. Event Management, 17(2), pp.111-122.

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Wilkinson, SE, Basto, MY, Perovic, G, Lawrentschuk, N & Murphy, DG 2015, 'The social media revolution is changing the conference experience: analytics and trends from eight international meetings', BJU International, vol. 115, no. 5, pp. 839-46.

Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. and McMahon-Beattie, U. eds., 2012. Festival and events management. Routledge.

Zhang, HQ, Leung, V & Qu, H 2007, 'A refined model of factors affecting convention participation decision-making', Tourism Management, vol. 28, no. 4, pp. 1123-7.

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